Behind the Scenes: How I Pulled Off a $40K Floral Event in Just 2 Weeks
Ever wonder what it really takes to plan and execute a massive floral event in a ridiculously short timeframe? In this minisode, I'm sharing how I managed to pull off a nearly $40,000 event in just two and a half weeks—during a Minnesota snowstorm, no less!
From receiving the call the day after Valentine’s Day to sourcing thousands of flowers, coordinating labor, and designing for 62 tables, I’m breaking down exactly how I made it happen (without losing my mind). If you’ve ever had a last-minute event come in hot, this episode is packed with tips to streamline your process and keep your cool.
What You’ll Learn:
✔️ My go-to process for tackling last-minute large-scale floral events
✔️ How to quickly create a design plan based on mood boards and walk-throughs
✔️ Where I sourced flowers (including orchids from Thailand & roses from auctions!)
✔️ Tools & platforms I used to pull it off (like Komet and Holex)
✔️ Why labor planning is just as important as flower ordering
✔️ Tips for staying calm and flexible—especially when snowstorms hit during prep!
✔️ How to quickly create a design plan based on mood boards and walk-throughs
✔️ Where I sourced flowers (including orchids from Thailand & roses from auctions!)
✔️ Tools & platforms I used to pull it off (like Komet and Holex)
✔️ Why labor planning is just as important as flower ordering
✔️ Tips for staying calm and flexible—especially when snowstorms hit during prep!
Timestamps:
[00:00] The call that kicked off a 40K event with no florist, no plan, and no time
[01:00] Mood boards, walk-throughs, and design concepts in 24 hours
[02:30] Sourcing vases and building centerpiece tiers
[04:00] Getting budget approval + setting expectations
[05:15] How I used Holex and Komet to source thousands of stems
[07:00] Securing labor and building a time-based staffing plan
[08:30] Ordering orchids from Thailand & navigating snowstorm chaos
[10:00] Final steps: prepping in-studio, boxing 92 arrangements, and pulling it all off!
[01:00] Mood boards, walk-throughs, and design concepts in 24 hours
[02:30] Sourcing vases and building centerpiece tiers
[04:00] Getting budget approval + setting expectations
[05:15] How I used Holex and Komet to source thousands of stems
[07:00] Securing labor and building a time-based staffing plan
[08:30] Ordering orchids from Thailand & navigating snowstorm chaos
[10:00] Final steps: prepping in-studio, boxing 92 arrangements, and pulling it all off!
Resources & Links:
🌿 Want Support for Big Events Like This? Join the Floral CEO Mastermind: thefloralhustle.com/mastermind
📩 Got questions or last-minute event stress? DM me anytime on Instagram: @thefloralhustle
📩 Got questions or last-minute event stress? DM me anytime on Instagram: @thefloralhustle
Related Episodes:
🎧 Easy-Peasy Pricing: Base Recipe Breakdown for Bouquets
🎧 From Dumpster Fire to CEO Mode – How to Reset When Life Gets Crazy
🎧 Becoming the Go-To Florist for Vendors, Venues, and More
🎧 From Dumpster Fire to CEO Mode – How to Reset When Life Gets Crazy
🎧 Becoming the Go-To Florist for Vendors, Venues, and More
Let’s Connect!
📸 Instagram: @thefloralhustle
💻 Website: www.thefloralhustle.com
🎙️ Enjoying the Podcast? Subscribe & leave a review—it helps more florists find us!
💻 Website: www.thefloralhustle.com
🎙️ Enjoying the Podcast? Subscribe & leave a review—it helps more florists find us!
Takeaway:
Last-minute events don’t have to be overwhelming. With the right systems, tools, and mindset, you can pull off big things—beautifully and profitably. You've got this!
Last-minute events don’t have to be overwhelming. With the right systems, tools, and mindset, you can pull off big things—beautifully and profitably. You've got this!
