All Episodes
Displaying 1 - 20 of 328 in total
The Real Work of Building a Floral Brand
Most florists think branding is something you do after you’re established — after the logo, the website, the luxury weddings, the polished feed.But the truth is this: ...
Installation Tips Every Florist Needs (Tools That Make It Easier & Safer)
If you’ve ever felt overwhelmed by installations (or worried something’s going to fall, shift, or turn into a full-blown stress spiral on site)… this minisode is for y...
Getting “No’s”? Here’s What’s Really Happening (And How to Turn It Around)
Ever feel like you’re doing “all the right things” — consults, proposals, follow-ups — and still hearing no? In this episode, Jen breaks down what happened after she r...
5 Goals Every Florist Needs to Add for 2026
If you want 2026 to be the year you finally feel like a confident, profitable, in-control Floral CEO, this minisode is for you.In this episode, Jeni shares five essent...
How to Move Your Floral Business Forward When Life Feels Hard
Moving Your Floral Business Forward When Life Feels ComplicatedLife doesn’t pause when you’re trying to grow a business — and as florists, we often carry more than mos...
How to Forecast Your Floral Business Income (So You Can Pay Yourself)
In this episode of The Floral CEO Podcast, Jen walks you through a simple, real-world way to forecast your floral business revenue—using the bookings you already have ...
How to Achieve Your Goals Without Overwhelm
Have your New Year’s resolutions already fallen apart — and it’s only January 7?You’re not broken. You don’t lack discipline. You don’t need a new year.You need a new ...
Elevate your 2026! Huge announcement
Jen announces her three upcoming floral workshops for the year: The Installation Rockstar Intensive on March 10-11 in St. Paul, Minnesota, featuring hands-on portfolio...
Life + Business Audit: How to Create Clarity, Alignment, and Sustainable Growth
Life + Business Audit: How to Create Clarity, Alignment, and Sustainable GrowthAs the year winds down, it’s easy to feel reflective, overwhelmed, or unsure of what nee...
26 Things Every Florist Should Do Going Into 2026
Episode Title26 Things Every Florist Should Do Going Into 2026Episode Description2026 doesn’t need to be new year, new chaos.In this episode of The Floral CEO Podcast,...
From Surviving to Thriving: Designing a Business & Life You Actually Want in 2026
As the year comes to a close, it’s natural to start dreaming about what’s next. But for many florists, 2025 didn’t feel expansive or inspiring — it felt like survival....
Manifestation Without the Woo: How Clarity, Strategy, and Consistent Action Create Real Results
As the year winds down and the holidays approach, it’s natural to start thinking about what’s next—next year, next season, and the next version of your business and li...
Reflect Before You Reset: How Florists Should Close the Year and Plan for 2026
As the year comes to a close, it’s tempting to rush straight into goal setting, vision boards, and big plans for the new year. But in this episode of the Floral CEO Po...
Micro-Momentum — How Florists Actually Get Things Done (Even With Zero Time)
Do you feel like you’re constantly waiting for the “perfect time” to finally sit down and work on your big business ideas? Welcome to the club, flower friend — because...
Paying Yourself as a Florist: Why It Matters & How to Start Today
In today’s episode, Jeni gets real about one of the least talked about but most important topics in the floral industry: paying yourself.So many florists are creating ...
The Fastest Way to Get a Planner to Notice You (Without Feeling Awkward or Salesy)
If you’ve ever wondered how florists actually get in with wedding planners, this mini episode is going to change the way you think about networking forever. Today, Jen...
Why Wedding Planners Are the “Easy Button” for Floral Business Growth
In this week’s episode of The Floral CEO Podcast, Jeni digs into one of the most powerful — yet most underutilized — growth strategies in the floral industry: working ...
My 10-Minute Instagram Marketing Routine (That I Actually Stick To)
You don’t need a 3-hour content planning session to market your floral business. In this episode, Jeni breaks down her simple 10-minute Instagram marketing routine — t...
Why You Don’t Need More Discipline — You Need Better Strategy
In today’s episode, Jeni dives into one of the biggest misconceptions she hears from creatives, florists, and women building businesses: “I’m just not disciplined.”Spo...
A Simple 4-Step Method for Handling Conflict Without the Drama
Conflict is one of the hardest parts of running a business, being in community, and honestly—being a human. In this episode, Jenna breaks down a healthy, grounded, fou...