All Episodes
Displaying 1 - 20 of 362 in total
Airbnb for Florists? A New Way to Find Studio Space and Freelancers
In this episode, Jen sits down with Melanie and Michelle, the founders of Fleurspace, a brand new platform designed to help florists solve some very real problems in t...
Focus on What You Can Control in Your Floral Business
There is a lot of noise in the wedding industry right now.People are talking about slower wedding seasons, lower booking projections, market changes, and all the reaso...
How to Keep It Together During Busy Season
Busy season does not have to mean losing yourself.In this episode, Jen shares practical strategies for staying grounded, protecting your peace, and leading your busine...
Feedback Isn’t Failure: How Florists Can Use It to Get Better
In this episode, Jen talks about something that can feel uncomfortable but can completely change your business: feedback. After receiving some difficult client feedbac...
10 Things to Stop Worrying About in Your Floral Business
In this episode, Jen dives into one of the biggest things holding florists back: worry. From specific flower varieties not coming in, to imposter syndrome, to worrying...
10 Ways to Follow Up Without Feeling Sleazy in Your Flower Business
Have you ever felt weird about following up with a bride or couple after sending your proposal? Have you worried that you were going to sound pushy, annoying, desperat...
How to Deliver a Wedding Flawlessly
In this episode, Jen breaks down what it really takes to deliver a seamless wedding day experience — because delivering flowers is not just dropping off product, it is...
Stop Winging It: How to Turn Big Goals Into Reality
How to Make Your Big Goals Actually HappenIn this episode, Jen shares what came up for her after hosting the first Business, Bouquets and Branding Workshop on the fami...
Profit First for Florists: Why Paying Yourself First Changes Everything - Replay
In this episode, Jeni revisits one of her favorite financial frameworks — Profit First by Mike Michalowicz — just in time for wedding season. Whether you're just start...
Why Your Proposals Aren’t Converting
Have you ever sent a proposal and thought, this is it… they are absolutely going to book — and then heard nothing?No reply.No questions.No feedback.Just silence.In thi...
Why You’re Getting Ghosted After Sending a Proposal
Have you ever had an amazing consultation, felt like the connection was there, sent over a beautiful proposal… and then heard absolutely nothing?No response.No follow-...
If I Had to Restart My Floral Business in 2026
Hello, flower friends.What if tomorrow you had to hit the reset button?No clients.No referrals.No brand recognition.No social proof.Would you know what to do next?In t...
You’re More Expensive… Now What?
Hello, flower friends.If you’ve ever had a client say, “Well, another florist quoted me way less…” — this episode is for you.Because here’s the truth:You’re not losing...
The Truth About Doing It All
On this week’s episode, we’re talking about something so many business owners, moms, and creatives feel deep in their bones:the pressure to do it all.People ask all th...
How to Use Content Creation to Build Your Brand with Grace Myler Media
In this episode, Jen sits down with Grace of Grace Myler Media and The Wedding Edit to talk about wedding-day content creation, social media strategy, and what florist...
The Skill That Will Change Your Life + Business
Flower friends — this one is different.Today we’re diving into something deeper than business strategy…Because the truth is — a lot of business problems are actually l...
Are You Working… or Just Staying Busy?
Are you actually putting in the real work in your business… or are you just staying busy?In this minisode, Jen is calling out a pattern so many florists fall into: fee...
Six Strategies to Book Eight Weddings Fast: Sales Tips for Florists
Need more weddings on the books fast? In this minisode, Jen breaks down exactly what she would do if she needed to book eight weddings ASAP.This is not fluffy advice. ...
5 Ways AI Can Make Your Floral Business Easier
Let's talk about AI – but not the "it's gonna take our jobs" version. Forget the fear and the guilt for a second (even though we hear those narratives everywhere). AI ...
You Are the Brand: Stop Hiding & Start Getting Booked
If you’ve ever scrolled Instagram and thought,“How are they so confident showing up like that?” — this episode is for you.Because here’s the truth:👉 If people don’t kn...