All Episodes
Displaying 1 - 30 of 248 in total
Chipping Away at Your To-Do List: How to Prioritize What Matters Most
This week, Jen gets real about all the things. From prepping for weddings, running a farm, raising kids, managing coaching programs—and dealing with a sore back—she di...
The Art of Selling the Story: Elevating Your Floral Installations
In this minisode, Jen shares how florists can take installations from Pinterest inspiration to high-impact reality—and actually sell clients on the vision. From cultur...
Florist Confessions: The Tough Lessons That Made Me Better
In this deeply personal and empowering episode, Jen shares a series of real-life stories and reflections from the past few weeks—including the closing on her dream far...
Not Booked Out Yet? Here’s How to Get More Wedding Clients—Fast!
Feeling behind on bookings for the year? You're not alone—and you're definitely not doomed. In this energizing minisode, Jen shares exactly what to do when your weddin...
Handling Difficult Pricing Conversations Like a Pro (Even with Tariffs Looming)
The floral world is buzzing with panic over new tariffs, rising prices, and how to communicate it all to clients without losing business. In this minisode, Jen walks y...
How to Stay Grounded When Everything Feels Like Crap (Tariffs, Overwhelm & Taking Back Control)
Feeling overwhelmed, frustrated, or like the rug’s been pulled out from under you? You’re not alone. In this raw and empowering minisode, Jen shares how she navigates ...
How to Actually Book Weddings from Instagram (Without Losing Your Mind)
In this week’s episode of The Floral Hustle, Jen dives deep into the reality of using Instagram to grow your floral business—and book more weddings. Spoiler alert: it’...
Behind the Scenes: How I Pulled Off a $40K Floral Event in Just 2 Weeks
Ever wonder what it really takes to plan and execute a massive floral event in a ridiculously short timeframe? In this minisode, I'm sharing how I managed to pull off ...
Easy-Peasy System for Pricing Bouquets (Without Reinventing the Wheel)
Tired of reinventing the wheel every time you create a wedding flower quote? In this episode, I’m walking you through my base recipe pricing system—the exact method I ...
How to Network Like a CEO (Even If It Terrifies You)
Does the idea of networking make your palms sweat? You’re not alone—but it might be the one thing holding your business back from explosive growth. In this episode, I’...
When Nothing Feels Like It’s Working – How to Get Unstuck and Move Forward
Have you ever felt like everything in your business and life is falling apart at the same time? Like no matter how hard you try, nothing is working? This week, I’m sha...
Becoming THE Go-To Florist in Your Market
🌸 Want to be the first person people think of when they need flowers?This episode is all about positioning yourself as the go-to floral expert—not just for wedding pla...
How to Break Into the Cultural Wedding Market
00:00 Success in niching down involves specializing in cultural weddings, such as Hindu, Muslim, Sikh, Somalian, and Jewish events, without limiting oneself to one spe...
Questions Every Florist Should Be Asking Themselves
Feeling stuck in your floral business? Now is the perfect time to check in, reflect, and make strategic changes that will push you toward your goals.💡 In this episode,...
Why Your Goals Aren’t Happening & How to Fix It
Ever feel like you’re stuck, not hitting your goals, and wondering why things aren’t coming together the way you envisioned?💡 In this episode, Jen dives into the key r...
How to Make Your Wedding Flower Inquiry Stand Out & Book More Clients
Ever wonder why some florists consistently book dream clients while others struggle to convert inquiries? The secret isn't just pricing or aesthetics—it’s MAGNETISM.💡 ...
Mastering Styled Shoots for Your Floral Business
Have you ever wondered how to get involved in a styled shoot, make it worth your time, and use it to grow your floral business? In this episode, Jen breaks down three ...
How to Bounce Back After Losing a Client
Losing a client sucks—it can feel like a punch to the gut, making you question everything. But what if losing a client is actually a sign that you're doing things righ...
6 Productivity Thieves Stealing Your Time & Energy
Do you feel like you’re always busy but not productive? Do you end the day exhausted but with little progress to show for it? You’re not alone! Productivity isn’t just...
Thinking About Giving Up? How to Shift from Overwhelm to Inevitable Success
Are you feeling exhausted, stuck, or like your business just isn’t working? Have you thought about throwing in the towel because success feels out of reach? You’re not...
Self-Care for Florists: The 3 things You NEED to Thrive
Are you feeling overwhelmed, exhausted, or just running on empty? Whether it's the chaos of Valentine's week or just the daily grind of running a floral business, it’s...
🌿 The Floral CEO Mastermind 2.0 – Your Path to Growth & Community!
Are you tired of navigating the floral industry alone? Do you crave a supportive community, business accountability, and strategic planning to grow your business? In t...
How to Fill Your Funnel & Get More Clients in 2025
Episode Summary:Feeling stuck on how to get more wedding clients or grow your floral business? In this episode, Jen breaks down the wedding sales funnel and how floris...
The Mindset Shift That Changed Everything: Why Your Success is Inevitable
Episode Summary:In this empowering episode of The Floral Hustle Podcast, Jen shares the game-changing mindset shift that transformed her business, life, and overall ha...
Mastering the Art of Wedding Consultations: Convert More Leads & Build Stronger Client Relationships
Episode Summary:In this episode of The Floral Hustle Podcast, Jen takes a deep dive into the wedding consultation process—a critical step in converting leads and booki...
Navigating Tariffs & Rising Costs: Strategies to Protect Your Floral Business
Episode Summary:In this week’s episode, Jen tackles the anxiety-inducing topic of rising tariffs and their impact on floral pricing. She shares proactive strategies to...
10 Ways to Glow Up Your Health, Business, and Self in 2025
In this inspiring Floral Hustle Podcast minisode, Jen shares 11 essential tips to help you prioritize your health, refine your business strategies, and glow up in all ...
10 Things I'm Leaving Behind in 2024 to Thrive in 2025
In this inspiring episode of The Floral Hustle Podcast, Jen reflects on the lessons and habits she’s leaving behind in 2024 to make space for greater success and joy i...
Auditing Your Circle of Influence
00:00 Introduction to the Floral Hustle Podcast01:16 Auditing Your Circle of Influence02:53 Identifying Negative Influences04:34 Personal Experiences with Friendships0...
Showing Up on Social Media with Your Bright and Shining Face
Episode Overview:In this empowering minisode, Jen discusses the importance of showing up on social media as the face of your business. She shares practical tips for ov...