All Episodes
Displaying 1 - 20 of 322 in total
How to Achieve Your Goals Without Overwhelm
Have your New Year’s resolutions already fallen apart — and it’s only January 7?You’re not broken. You don’t lack discipline. You don’t need a new year.You need a new ...
Elevate your 2026! Huge announcement
Jen announces her three upcoming floral workshops for the year: The Installation Rockstar Intensive on March 10-11 in St. Paul, Minnesota, featuring hands-on portfolio...
Life + Business Audit: How to Create Clarity, Alignment, and Sustainable Growth
Life + Business Audit: How to Create Clarity, Alignment, and Sustainable GrowthAs the year winds down, it’s easy to feel reflective, overwhelmed, or unsure of what nee...
26 Things Every Florist Should Do Going Into 2026
Episode Title26 Things Every Florist Should Do Going Into 2026Episode Description2026 doesn’t need to be new year, new chaos.In this episode of The Floral CEO Podcast,...
From Surviving to Thriving: Designing a Business & Life You Actually Want in 2026
As the year comes to a close, it’s natural to start dreaming about what’s next. But for many florists, 2025 didn’t feel expansive or inspiring — it felt like survival....
Manifestation Without the Woo: How Clarity, Strategy, and Consistent Action Create Real Results
As the year winds down and the holidays approach, it’s natural to start thinking about what’s next—next year, next season, and the next version of your business and li...
Reflect Before You Reset: How Florists Should Close the Year and Plan for 2026
As the year comes to a close, it’s tempting to rush straight into goal setting, vision boards, and big plans for the new year. But in this episode of the Floral CEO Po...
Micro-Momentum — How Florists Actually Get Things Done (Even With Zero Time)
Do you feel like you’re constantly waiting for the “perfect time” to finally sit down and work on your big business ideas? Welcome to the club, flower friend — because...
Paying Yourself as a Florist: Why It Matters & How to Start Today
In today’s episode, Jeni gets real about one of the least talked about but most important topics in the floral industry: paying yourself.So many florists are creating ...
The Fastest Way to Get a Planner to Notice You (Without Feeling Awkward or Salesy)
If you’ve ever wondered how florists actually get in with wedding planners, this mini episode is going to change the way you think about networking forever. Today, Jen...
Why Wedding Planners Are the “Easy Button” for Floral Business Growth
In this week’s episode of The Floral CEO Podcast, Jeni digs into one of the most powerful — yet most underutilized — growth strategies in the floral industry: working ...
My 10-Minute Instagram Marketing Routine (That I Actually Stick To)
You don’t need a 3-hour content planning session to market your floral business. In this episode, Jeni breaks down her simple 10-minute Instagram marketing routine — t...
Why You Don’t Need More Discipline — You Need Better Strategy
In today’s episode, Jeni dives into one of the biggest misconceptions she hears from creatives, florists, and women building businesses: “I’m just not disciplined.”Spo...
A Simple 4-Step Method for Handling Conflict Without the Drama
Conflict is one of the hardest parts of running a business, being in community, and honestly—being a human. In this episode, Jenna breaks down a healthy, grounded, fou...
How to Market Your Business When You Have No Time
In today’s episode, we’re breaking down how to market your business when you barely have time to breathe — let alone create content.If you’re working a full-time job, ...
Your 5-Minute Overwhelm Reset
If you’re having one of those days (or one of those weeks)… this minisode is exactly what you need.In today’s episode, I’m walking you through a simple, accessible 5-m...
Do It Anyway: Building Your Business When Everything Feels Hard
In this episode of The Floral CEO, Jeni gets real about the seasons in business and life that feel hard. When everything—from getting out of bed to keeping up with wed...
Profit Isn’t a Dirty Word — Why Making Money as a Florist Matters
In this week’s minisode of The Floral CEO, Jeni dives into a word that makes many creatives cringe — profit. For too long, the floral industry has treated profit like ...
The Art (and Profit) of Floral Installations: Turning Big Ideas into Big Revenue
In this week’s episode, Jeni dives deep into one of the most profitable and creatively fulfilling parts of floral design — installations.She shares how installations h...
How to Confidently Price Floral Installations — My Simple Square-Foot Formula
Drawing from her extensive experience, Jeni breaks down the cost analysis per square foot using hypothetical designs and discusses various strategies, including the us...