All Episodes
Displaying 1 - 20 of 292 in total
When Your Business Feels Like a Hot Mess: Start Here
Hello flower friends! 🌸Has your floral business (or life) ever felt like a total hot mess? Maybe your weddings are running behind, your flower orders are showing up sa...
Are You the CEO of Your Floral Business or Just Another Employee?
Hello flower friends! 🌸 In this week’s minisode of The Floral CEO podcast, we’re diving deep into one of the most important questions every florist should ask: Are you...
Simplifying Floral Pricing
Pricing doesn’t have to be confusing or overwhelming. In this episode of The Floral CEO Podcast, Jeni shares how to simplify floral pricing by using base recipes and f...
The True Cost of Underpricing Your Floral Work
Hello, flower friends! 🌸 In this episode of The Floral CEO Podcast, I’m sharing a candid conversation about a post that stopped me in my tracks—and honestly, triggered...
Boundaries and the To-Don’t List
Hello, flower friends! 🌸 In this episode of The Floral CEO Podcast, I’m diving into a concept you might not have considered before: creating a To-Don’t List.We’re all ...
Mini Styled Shoots: When They’re Worth It (and When They’re Not)
Hello flower friends! 🌸 In this week’s episode of The Floral CEO Podcast, I’m diving deep into the world of styled shoots. You know the email—the one that makes you fe...
Beyond Weddings: Building Sustainable Income with Hotel Partnerships with Franceska of The Hotel Florist™
Hello flower friends!In this week’s episode of The Floral CEO Podcast, I’m thrilled to welcome back my friend Franceska from The Hotel Florist™. If you’ve been anywher...
Overcoming Rejection as a Florist
Rejection hurts—we all know it. Whether it’s losing a wedding client to another florist, getting ghosted after pouring hours into a proposal, or even receiving a harsh...
Doing All the Things: How to Focus on What Really Works in Your Floral Business
Are you trying to do all the things in your floral business—pop-ups, bloom bars, weddings, freelancing, silk flowers, workshops, daily deliveries, hotel contracts, cor...
Client Conversations Made Easy: Key Phrases Every Florist Should Know
Hello flower friends! 🌸 In this minisode, I’m sharing the exact phrases and responses I use when navigating tricky client conversations. From budget mismatches to Pint...
How to Put Your Social Media on Autopilot (Without the Overwhelm)
Hello flower friends, this is Jen! In today’s episode, I’m talking about a topic that so many florists struggle with—social media overwhelm. Instagram and Facebook oft...
Why Overspending Is Sabotaging Your Floral Business (and How to Stop It)
Do you ever walk out of the wholesaler with way more flowers than you budgeted for? Or find yourself adding “just a few extra stems” because you want your work to look...
10 Ways to Grow Your Floral Business in Just 20 Minutes a Day
Think you need huge blocks of time to make big progress in your floral business? Think again! In this episode, I’m sharing 10 practical, actionable things you can do i...
5 Ways to Market Your Floral Business Without Breaking the Bank
Think you need a huge budget to grow your floral business? Think again. In this minisode of The Floral CEO Podcast, Jen shares 5 proven, low-cost marketing strategies ...
Avoiding Wedding Season Burnout: 10 Strategies Every Florist Needs
Are you feeling the weight of wedding season creeping in? In this episode of The Floral CEO Podcast, Jen gets real about burnout as a wedding florist—how it happens, w...
Investments That Changed My Business (and the Ones I Regret)
As floral business owners, we’re constantly told to “invest in your business”… but what does that actually mean? And more importantly—how do you know if an investment ...
10 Ways to Make Being a Wedding Florist Not Suck
There’s a growing conversation online about how “being a wedding florist sucks.” But here’s the truth—I love being a wedding florist! 💕 In this episode, I’m breaking d...
Prepping for a $15K Wedding with a Massive Floral Install
In this minisode, Jen walks you through her step-by-step process for prepping a large-scale wedding—featuring a $15,000 event at The Machine Shop with a jaw-dropping 6...
Freelancers 101: Building a Team That Elevates Your Business
Freelancers are the secret ingredient to scaling your floral business without burning out—but managing them isn’t always easy. In this episode, Jen pulls back the curt...
🌸 The Creative Reset You’ve Been Craving: Retreat Details
✨ Floral Rockstar Retreat Announcement: Your Dream Workshop Is Here! ✨Hello, flower friends! It’s Jen, and I am SO excited to share a dream-come-true announcement with...