The Real Work of Building a Floral Brand
Most florists think branding is something you do after you’re established — after the logo, the website, the luxury weddings, the polished feed.
But the truth is this: you already have a brand.
And if you don’t intentionally shape it, your clients will shape it for you.
And if you don’t intentionally shape it, your clients will shape it for you.
In this episode, Jen breaks down what a brand actually is (and what it isn’t), why your behavior matters more than polish, and how you can start building a powerful, recognizable brand from any stage of business.
This isn’t about aesthetics — it’s about alignment, consistency, and becoming known for something.
In This Episode, You’ll Learn:
- Why a brand is a feeling, not a logo
- How your behavior builds your brand faster than visuals
- Why you are the brand (especially early on)
- How to pick a lane instead of trying to be everything
- The power of repetition in brand building
- How boundaries create a premium brand
- Why consistency builds trust and recognition
- How personal branding accelerates growth
- When (and why) it’s okay to evolve your brand
- How strong branding attracts better clients with less effort
Key Takeaway:
A brand isn’t built in polish — it’s built in how you show up.
Your energy, tone, boundaries, and consistency are the brand.
Your energy, tone, boundaries, and consistency are the brand.
Action Steps:
- Choose 3 words you want people to associate with you
- Update your bio with what you want to be known for
- Audit your communication — does it sound like you?
- Decide what you’re no longer available for
- Start showing up consistently, not perfectly
- Repeat your message instead of reinventing it
Brand is a long game — and that’s what makes it powerful.
