How to Use Content Creation to Build Your Brand with Grace Myler Media
In this episode, Jen sits down with Grace of Grace Myler Media and The Wedding Edit to talk about wedding-day content creation, social media strategy, and what florists and wedding pros need to know about showing up online.
If you’ve been wondering how to create better behind-the-scenes content, what kinds of posts are actually performing right now, or whether social media management is something your business should outsource, this conversation is packed with insight.
In this episode, we cover:
- What a wedding content creator actually does
- Why wedding-day content creation has grown so quickly
- How Grace built two branches of her business: one for businesses and one for weddings
- What makes social media content perform well right now
- Why saves and shares matter more than likes
- How behind-the-scenes B-roll can strengthen your brand
- Why showing your face and personality matters online
- What “talking head” videos are and whether they still work
- How social media management works behind the scenes
- When it makes sense to outsource social media versus just getting content support
- How to deal with imposter syndrome when showing up online
Key takeaways
- People are hiring more than just your flowers—they are hiring you
- A strong social media presence builds trust, authority, and connection
- B-roll and behind-the-scenes footage can create longevity in your content
- Talking to camera can be powerful, but even simple story posts and casual clips help
- Social media management doesn’t have to be all or nothing—content creation can be a great first step
- Comparison can quickly feed imposter syndrome, so boundaries around consumption matter
Connect with Grace
Grace Myler Media
Instagram + TikTok: @gracemylermedia -
https://www.instagram.com/gracemylermedia/
https://www.tiktok.com/@gracemylermedia
Instagram + TikTok: @gracemylermedia -
https://www.instagram.com/gracemylermedia/
https://www.tiktok.com/@gracemylermedia
