Struggling to turn your floral design talent into a profitable, scalable, and stress-free business? Welcome to The Floral CEO® Podcast—the ultimate audio destination for wedding and event florists, flower-shop owners, and creative entrepreneurs who want to book bigger budgets, price with confidence, and lead like a true CEO.

Hosted by Jeni Becht, award-winning wedding florist, event designer, and floral business coach with 25 + years in the industry, each weekly episode dives into:

Profitable pricing strategies: markup formulas and minimums fine-tuned for weddings & events

Magnetic marketing & local-SEO hacks: social posts, blogs, and Google tricks that attract high-budget couples and planners

High-converting sales funnels: inquiry replies, proposals, and follow-up scripts that turn curious leads into dream clients

Streamlined systems & smart outsourcing: workflows, templates, and hiring tips that free you from the design bench

CEO mindset & sustainable growth: leadership habits and eco-friendly practices that keep both you and your business flourishing

Jeni pairs real-world success stories with actionable strategies you can implement today, so you’ll spend less time hustling and more time designing breathtaking bouquets, installations, and arrangements.

Ready to scale your florist business and reclaim your life? Follow, subscribe, and leave a review on Apple Podcasts, Spotify, Amazon Music, or your favorite podcast app. 🌸

Connect & learn more:

Website & free resources: http://floralceo.com

Instagram & Facebook: @‌thefloralceo

Turn your passion for flowers into the six-figure floral business you deserve—one episode at a time.

Website- floralceo.com

Social @‌thefloralceo.com

Listen to the Trailer

Latest Episodes

Grace & Grit: How to Keep Moving Forward When You Feel Stuck in Your Floral Business

Do you ever feel like you’re working constantly but not really moving the needle in your business? You’re not alone, flower friend. In this episode of The Floral CEO P...

Progress Over Perfection: How Letting Go of Perfectionism Moves Your Floral Business Forward

Perfectionism might feel like high standards — but for most florists, it’s really fear in disguise. In this episode of The Floral CEO Podcast, Jen breaks down how perf...

Flowers, Family, and Finding Your Brand with Jo.An Floral Design

Hello flower friends! In this episode of The Floral CEO Podcast, I’m thrilled to sit down with Luis from Jo.An Floral Design in Texas. If you’ve been on Instagram late...

5 Mistakes People Make When Building Their Business to $100K

Growing a floral business to $100K can feel like climbing a mountain — but it doesn’t have to. In this episode of The Floral Hustle Podcast, I’m breaking down the five...

When Your Business Feels Like a Hot Mess: Start Here

Hello flower friends! 🌸Has your floral business (or life) ever felt like a total hot mess? Maybe your weddings are running behind, your flower orders are showing up sa...

More Episodes »
Broadcast by