You Deserve to Make Money: Money Mindset Shifts Every Florist Needs
Money is one of the most emotional, loaded topics in the floral industry—and it’s keeping too many florists stuck in survival mode. In this episode, Jen dives deep into the money mindset shifts florists need to make to stop undercharging, stop feeling guilty about profit, and start building a business that actually supports their life.
If you’ve ever felt awkward charging what you’re worth, told yourself “I do this because I love flowers,” or normalized burnout as part of the job—this episode is your wake-up call.
In this episode, we cover:
- Why wanting to make money does not make you greedy
- The damaging “starving artist” narrative in creative industries
- Why revenue does not equal profit (and why so many florists still aren’t paying themselves)
- How underpricing actually hurts your clients, not just you
- The invisible labor florists provide (logistics, emotional labor, problem-solving)
- Why your business should fund your life—not consume it
- The difference between survival mode and abundance mode
- How being paid well allows you to show up more creatively and confidently
Powerful Money Mindset Shifts:
- Wanting more money = financial security, not greed
- Being busy doesn’t mean being successful
- Underpricing isn’t generosity—it’s self-sabotage
- Your expertise has value beyond the flowers
- You don’t have to struggle to be worthy
- A profitable business creates freedom, not burnout
Reflection Prompts from This Episode:
- Where am I undercharging because I’m afraid?
- What would change if I truly believed I deserved to be paid well?
- What is one small money boundary I can set this month?
- What hourly rate do I actually need to feel valued for my time?
Links & Resources Mentioned:
- Floral CEO Mastermind: https://floralceo.com/mastermind
- Workshops & Education: https://floralceo.com/workshop
