3 Tested Tactics to Grow Your Business in 2023
Today you are in for a treat. We are talking about three tested tactics to grow your business in 2023. You're thinking - what do I want my business to do? How do I want my business to grow?
These three ways have made an impact, of course, financially, but also just how my business feels in the culture I've created in growing my business.
Reaching out to the wedding community
One of the ways to really expand your reach is by networking with other vendors. One wedding vendor could come into contact with 30-50 couples and if you are their first thought if the couple asks about florists you want to be someone they think of. Vendors at the bottom of the booking funnel- like photographers, event decorators, venues, and most importantly wedding planners. Especially if you have a unique niche- sustainable weddings and cultural weddings. Flower friends are also a great source- they could be booked when they receive an inquiry. Referrals going around between flower friends are the best type of referrals.
Previous clients- After so many years I have a large referral base from customers based on the years I have been doing this but you can start cultivating referrals. I have offered a bouquet of flowers delivered. Sent personal thank you notes and so on.
A la carte floral-
If you have the capacity to take on lower-budget weddings or you want a solution for referrals that are under your minimum. This has to be easy and not a lot of work with the revenue associated. Have an easy checkout process with the most popular items. I have woken up with $3000 orders which are great and this is also built-in creative freedom which is also amazing.
These three ways have made an impact, of course, financially, but also just how my business feels in the culture I've created in growing my business.
Reaching out to the wedding community
One of the ways to really expand your reach is by networking with other vendors. One wedding vendor could come into contact with 30-50 couples and if you are their first thought if the couple asks about florists you want to be someone they think of. Vendors at the bottom of the booking funnel- like photographers, event decorators, venues, and most importantly wedding planners. Especially if you have a unique niche- sustainable weddings and cultural weddings. Flower friends are also a great source- they could be booked when they receive an inquiry. Referrals going around between flower friends are the best type of referrals.
Previous clients- After so many years I have a large referral base from customers based on the years I have been doing this but you can start cultivating referrals. I have offered a bouquet of flowers delivered. Sent personal thank you notes and so on.
A la carte floral-
If you have the capacity to take on lower-budget weddings or you want a solution for referrals that are under your minimum. This has to be easy and not a lot of work with the revenue associated. Have an easy checkout process with the most popular items. I have woken up with $3000 orders which are great and this is also built-in creative freedom which is also amazing.
