The Floral Hustle

  📍 Hello, flower friends. This is Jen and you are listening to the Floral Hustle Podcast. On today's episode, we're gonna talk about three ways to help stop or maybe lessen posting anxiety on social media. I have, um, coached, um, Flores and just, uh, some of my own, uh, personal friends and there is a lot of anxiety around.

Like literally keeping up with social media, keeping up with the Joneses, just, I call it posting anxiety. And what, um, posting anxiety is, is like you don't know what to post. You don't think you're posting enough. You don't know if your captions are good. There's just all this doubt, doubt, doubt, doubt. Just filled with doubt.

That is what you're doing enough the right thing. And is it? So I wanna talk about three things that can really help lessen that anxiety because for one, you're going into it with a plan. You are adding value and you are taking away that, um, by happenstance you're not posting because you are going to use a scheduling tool.

So the first thing is, you know, really developing a strategy around. , your social media in general without a strategy you're gonna feel like every other day, like I should be posting something. But if you develop a concrete strategy that, okay, we're gonna have a theme this week or on this day, so let's just say Tuesday is Tip Tuesday, and you share a wedding flower.

what if on Wednesday it is wedding Wednesday and you share, you know, like either a picture of something or you share maybe a video of you talking about something, you know, wedding, flower related. Again, that could be on a topic for the week, and then let's just say on Friday, it's fun Friday and you could.

you know, share something, um, you know, fun about flowers or a new variety of flowers, like literally the options are kind of endless what you could do. But having a strategy is literally just takes so much anxiety away. Other strategies you could have is in can. Get some graphics done that talk about promoting your business, talk about you, talk about your process.

Literally those could be scheduled and you could have a rotation between two graphics, uh, what week one is an introduction to you, uh, and just says, thank you for all my new followers and talks about you. Week two could be. About your business, about your product offerings, like your full service weddings or all a cart, weddings, whatever you want it to be.

Then on week three of the month, you literally could go back to your graphic that you created with the introduction, or you could create a another graphic that says, um, like talks about a venue you love talks about like color combinations or something that's like inspiring that shows like how creative you.

Then like week four, you could again circle back to one other of those things. Or if you wanna have a month, you could have like a post all about your a la carte flowers program. You could have a post about the everyday arrangements that you make. You could have a post about literally a million different things, but like, either think of a theme for a week that you can talk about multiple times in the week, but maybe layer in.

A monthly strategy that you're talking a little bit about you, your business, uh, you know, your business purpose, your team, your, you know, favorite, whatever it could be. Then you will make sure when you're posting those in Canva, you make the graphic and then you can resize it if you have Camba Pro. Very easily at no additional cost like to, to do that feature.

Um, Canva Pro is an additional cost, but like, it's not charging you per feature in Canva. If you just pay for Canva Pro, you can resize anything in there with the click of a button. You might have to move around a few things just so it looks proportionate. But you could have a Instagram post and an Instagram story graphic.

Just like that. Super easy. And then you could keep a folder in your phone. You text them to you or you send them to yourself via email, and then you can download them and save those Instagram stories. Because currently no posting tool has auto post for stories. It's a problem that is, um, something with Instagram and posting.

Then you also could have a day. So that you're doing a reel, go through and save. Uh, what I do is I like go through reels and I, I put a time limit on how much I'm doing a certain activity so I don't get sucked in. And I've been looking at social media for hours and hours and hours, which can not be great.

uh, if you have to get things done. So then I will go and I'll find reels. With trending audio. Uh, and you can tell that because when you click on the reel, it has like a little arrow next to the music, then I, you save or you take during your wedding flower, um, season. , you're taking little snippets of like you holding a bouquet, you walking down a table, scape you walking around, a compote bowl that you did, you walking around, an installation that you did.

You just take all these little snippets and again, create a folder in your phone that has, uh, like you could call it snippets. Snippets, or you could call it like short, short videos for reels or reels, whatever it. label that because you can take your trending audio songs because then you know, like you should get some exposure.

Then you put those, uh, you know, songs in, uh, you pick your, your photos. , then you're just like loading. And then they have a new feature that is literally called templates. And you can go in and just add your photos. And you've probably seen the reels that are perfectly timed, that it's like at a music change, it's doing, um, you know, a change of the photo.

You can just use the template and you load the photos and then it figures out the time for you and you don't even have to do it. So it's, it's pretty easy. So you could layer in like a reel a week, or if you wanna be big and. , you could layer in doing a live video or a pre-recorded video, if that makes you nervous of you just talking about like, what you're up to this week and like what you're working on and show your work and, and really give a little bit of behind the scenes.

So with that, like you've, you've developed a strategy, so it's not always guess. , we don't wanna guess. We wanna have a plan. So like this week my plan was to talk about wedding flower budgets. So I did several videos talking about different parts of a, uh, you know, wedding flower budget, or I talked about like, for some reason, bride.com says a 7% budget is normal.

which is inaccurate. So I literally took different snippets of, um, information about that topic. and then I loaded that into, you know, a strategy for this week to do videos like that. And I could create static posts. I could create carousel posts, which a carousel post is when you see like a bunch of things that you can swipe and look at.

That's usually like a solid color background or some design on it with some text. , those are very popular and, and do well from a, like, people swipe through them and want to, uh, really like just look and soak up so you have a strategy. If you're wondering some other topics to talk about, because that seems kind of over overwhelming.

There's an endless array. If you sell everyday flowers, you could talk about fun birthday arrangements. You could talk about, uh, like what to write on a, a card, you. Literally talk about any single thing. Like you could talk about balloons not being good for the environment and that's why you don't sell them.

If, if that's your policy, you could, if you're a sustainable floris, you could talk about that and what that means and help educate people, cuz obviously most consumers don't know what that means. Then if you're, uh, a studio or event horse, you could show them one of your collections. So you could do a whole week on your rentals that you have.

You could do a week all about rose. And you could show them like what you do when you get roses and what that process is and explain like how you get your roses. I've done a couple videos on that, literally just talking about how I buy direct from Ecuador. , you could talk about centerpiece options and that it's nice to have like two to three centerpiece options.

So you create heightened movement in your room. You could talk about pin frog arrangements. Like literally I keep a, uh, folder, I have an iPhone, I keep a folder in my phone that literally is, um, in Evernote, which is a notes app, but you could do this in any notes app. And I literally have bride educat. And I put topics in there whenever they come to mind.

And like literally yesterday that was in pottery class, I thought of an episode for you guys and I have a folder for that. So I literally like, I just went and washed my hands and I loaded that in there because creativity and ideas come to you when you are calmer, more relaxed, like just literally have brain space to be creative.

And so I literally. Think of something like in bed at 1130 at night and I'll just grab my phone and I'll put it in there and, and then I know that I am allowing for creativity to come when it comes and I have a mechanism to catch all of it. So that's one thing is having a plan. But a lot of people worry.

Nobody interacts with my post, so I'm going to teach you a strategy to start to get people to interact with your post. When you do a video, make sure that front frame that you save unless you make a graphic en Canva to upload it, which is also an option, but I don't personally do that. I think it's too much work.

Make sure your text speaks to who it is for. So florist, friends, listen up, bride to be couples getting married soon. Listen up. You want that to catch them. And then you want to make sure that like the, the content is obviously good enough for them to want to interact with it. If you are putting lame content, I wouldn't have great expectations that it's going to be shared, but in my experience when you put out good content, I literally put out a video yesterday talking about three things that impact any wedding flower item you are buying, which was bloom choice, the size of the item, and the labor, which is based on the complexity of the design.

And like I, within, I think like three hours, had over 250 views on that video. Shorter videos do seem to do better obviously cuz that's a real, and it's gonna go into the real ecosystem. But I do long form videos as well and put them in as a post. They're anywhere from like six to eight minutes. and I'm literally going on and people are, are like literally learning and going, God, Jenny knows what she's talking about and like I kind of like how she, her energy or how she talks or I like how passionate she is.

Like all those things are picked up in a video and so you have a opportunity to like shine in that moment Then, You. The biggest thing that I want you to take away from this section is to get interactions. You need to interact. So do not post and ghost posting and ghosting means that you have said your post there, but you interact with no one if you want to build interactions with your post, because that will, once you start seeing people, interact people, the anxiety lessons because you know that like your content is being seen and it's psychological.

it works. So I go in 15 minutes a day strategically and purposefully, and I interact with other accounts. I interact with other flos, I interact with other, um, wedding vendors, and I go in their posts and say, thoughtful non emoji. I've, I've seen a lot of just emoji posts because, you know, oh, I'm posting on, on your thing.

That's not helpful. You want a meaningful, like, so it looks like that you actually took time and energy to create that interaction and to create a connection with that person that wasn't like surface level. So going in and saying like, I loved how you put this. Like I know that in weddings this seems to be a really stressful thing for couples, or, I love the color palette that you put together.

It is so beautiful. It makes me think of the ocean, whatever it is. Be thoughtful. Be like, Caring about what your post, because then people are gonna care about you. We live in this society. That's take, take, take, and so many people do not give back. Be a giver. Be somebody that goes and interacts because it will come back to you.

Because when they see your post and they think it's cool, they're gonna share it. I. Personally give a lot back to my local floral community. I founded a local floral Facebook group for floors to connect. I, um, put lots of educational content out there, like I help other flower friends however I can, like, I genuinely care about my flower community and I get referrals sent my way because, because I am giving and I go and interact with their posts.

So even though it's a florist and I'm like, why would I go interact with a florist? They're going to be booked a weekend and they're going to get an inquiry. And if you are top of mind because you were thoughtful with your comments and you act like you care and you're really putting in effort to help them, their posts not sock because they probably have posting anxiety as well.

Then here you are. An amazing, beautiful human that you are, and you are helping them. So they're gonna return the favor. They might send that couple your way. They might go and interact on your post. Being better humans is going to attract better human behavior, so be the better human and really care about fostering relationships.

And then the interactions will come. I promise you, the interactions will come.

We need to schedule this. I do not want your social media presence to be, let's see how it goes. I use a tool called Plank, but I've also used Tailwind before. You can also use Facebooks and Instagrams native scheduling tools. I personally. Tailwind or I, I like, um, plani because it has a Pinterest component, so I literally can also post on Pinterest out of one ecosystem.

And to me that's like way less complicated. So all of these educational posts that you're doing, literally, you could make those into a Pinterest post as well. You could make that into a blog, and that blog could. Fuel all of these other things. So like you could write a blog for your week, then you could create a Instagram post story graphic or a post graphic, then a story graphic, then a Pinterest graphic.

You could schedule that and then push that out to all of those places, and then you could make a reel. You. , download that and load that into your Instagram, uh, or you could load it into YouTube shorts. You could load that into Pinterest as a video pin. Like there's just so many content repurposing. I'm actually gonna do an episode just on content repurposing, but I wanted to show you like you could take that theme or that idea for the day, and you could make it work for you in so many different ways of content that will serve you for a while.

but Plani will be your like tool so you're not worrying about it. So if you wanna dedicate two weeks, every two weeks I'm going to sit down. So this is my c e o day that I'm doing admin tasks, or guess what? Find someone that loves their, you know, just loves doing things like that. That maybe could be an admin assistant, a virtual assistant that literally you give them access to your Canva.

You can invite people into your team in Canva. and they make the graphics, you provide the foundation. So I have provided the foundation that every Wednesday I am posting a graphic with an audio clip from my podcast on it, and it is scheduled and sent via Plani. I can teach someone to do that. You could teach someone to, this is my theme day.

And that even if you have an uh, a retail shop that could be. A picture of a bouquet that you guys are running on special that could be an educational post about a specific type of flower, and they literally could just Google or use the AI that now is also in Canva to help write purposeful comments to help write like copy.

That should be in the post. So, so many possibilities, but using a tool to schedule that so it actually happens because you've dedicated, you're not having to worry about for the next 14 days, or let's just say you wanna post 10 outta 14 days. You're not worried 10 different times, which really, it's gonna be more than that because you're gonna be worried several times a day about it.

You worry one time that I'm sitting my butt down and I'm doing all this and I'm batching it. and then I'm repurposing it and like literally sending it to everywhere. In Plani. Plani, they have a free option that I think you get to post a one platform 30 times in a month, but I think it's like 12 or $15 to do the paid.

It is so worth it to not have to worry about that. So if I were. Try a scheduling tool like it is going to. I feel so much more zen that I know things are scheduled and ready to go and I'm not having to worry about it. Hello? Hello?

So Plan E can be your saving grace. It can be that I am not worrying about it. I am like taking purposeful time to go in. And just schedule it all. Or I'm going to have an admin or a VA or a personal assistant or the shop assistant, whatever. I'm gonna have them go in and schedule it all. And then I'm not worrying about it because you deserve that peace of mind.

And it is so easy to, to do this. Uh, I wanna tell you about my social media guide if you haven't downloaded it. Please go download it. I literally walk you through like an audit of your page. It is amazing how many floors don't even have their city that they're located in and they want to service weddings in their area.

Whew. So this social media guide goes through an audit. Then it walks through each topic again, like how you should really put like thought and intention behind. Thing in social media, so like your name or your location or you know, what, what your link is that you're going to. Then I go through like, let's think about each one of these items and get, you, get your wheels turned in from a like, how do I want this to feel?

I want this to feel when somebody comes, because this is your brand, this is their exposure to your brand. You want this to feel good. and I, um, also am going to, I gonna be walking through this in my, um, Facebook group. So if you are not a member of the Facebook group, by time this is actually published, we will have gone through that.

But there will be a recording in there that you can actually grab and watch as I go through it. It is@thefloralhustle.com. Forward slash Social, it's a free guide. It has workbooks in there. It literally even has like, if you wanna track your progress, there's a page for you to go in. Okay. This month we have, um, you know, 3000 or we have 250 followers, or we have whatever it is.

And that's on Instagram. We have 50 on TikTok. And then you're, you're actually like watching the momentum. from all of this effort because we wanna know our effort is paying off. So you watch your momentum pay off because you have a tracking sheet. There's also like a a seven day Sunday, Monday, Tuesday is laid out.

What do you want to post when? that's laid out in there as well. It's, it is so good. It is free, and I would love for you to be a part of it. I would love for you to join the Facebook group so you can see the recording, but I'm also gonna be doing special things in the Facebook group. You know, really teaching and helping, uh, florist like overcome these things because this is a big deal there.

A lot of people suffer from posting anxiety. I can say with confidence that it can be easy. I have no anxiety about it and I run several accounts. No anxiety it, it can be easy. I want it to be easy for you. Go download my social media guide and I hope you think of a strategy so you can get rid of posting anxiety and really go forward and kick some social media butt.

All right, have a great day, flower Friend.