5 Ways to Market Your Floral Business Without Breaking the Bank
Think you need a huge budget to grow your floral business? Think again. In this minisode of The Floral CEO Podcast, Jen shares 5 proven, low-cost marketing strategies that have helped her book weddings and grow her brand — without spending a dime on Google or Facebook ads.
Whether you’re just starting out or trying to book more clients, these tips will help you get visible, connect with your ideal couples, and build a thriving floral business — all while keeping your costs low.
Here’s what you’ll learn in this episode:
- Maximize Social Media – Create consistent, visually appealing, shareable content that gets noticed. Use location tags, vendor tags, and behind-the-scenes posts to expand your reach.
- Leverage Word of Mouth & Referrals – Build strong relationships with planners, venues, and vendors to drive client recommendations.
- Collaborate Locally – Partner with photographers, venues, and other wedding pros for styled shoots, events, or in-kind arrangements that put your work in front of new audiences.
- Boost SEO with Blogging – Share venue-specific and design-focused blog posts that attract couples searching online.
- Start Email Marketing for Free – Use a simple lead magnet and free tools like Mailchimp to nurture leads and stay top of mind.
These strategies prove you can grow your wedding floral business with creativity, consistency, and connection—not just ad spend.
🌸 Resources & Links:
- Join the Floral CEO Mastermind: floralceo.com/mastermind
- Follow Jen on Instagram: @TheFloralCEO
💬 Your Turn: Which of these five marketing strategies will you try first? Tag Jen on Instagram and share your plan!
