The Floral Hustle

🌸 Want to be the first person people think of when they need flowers?
This episode is all about positioning yourself as the go-to floral expert—not just for wedding planners, but for venues, event designers, cultural decorators, churches, corporate clients, and even your personal network.

🌟 Jen shares real-life examples of how she’s built a business where opportunities and revenue streams flow in from multiple sources—simply by being top-of-mind.

💡 Don’t limit yourself to just wedding planners. Think about who else in your network could need flowers:

✅ Cultural event decorators (Hindu, Sikh, Muslim, Jewish, Nigerian, etc.)
✅ Hotels & venues that refer florists
✅ Churches & religious organizations that need weekly flowers
✅ Funeral homes (steady, repeat business)
✅ Corporate event planners for proposals, galas & conferences
✅ Boutiques & bridal shops for in-store floral displays
✅ Real estate agents for client gifts & open house arrangements
✅ Local gyms & social groups (people you already know who need flowers)

✨ Action Step: Write a list of 5 new industries or professionals who could send you referrals and start reaching out.

🚀 The key to repeat business? Make working with you effortless!

💡 Jen’s real-life examples of being a go-to florist:
✔️ A cultural wedding decorator called her for a $2,800 proposal setup (a growing floral trend!)
✔️ A wedding planner reached out for florals for a home & garden show.
✔️ A church called her for Palm Sunday flowers.
✔️ A friend’s wife needed a $100 bouquet for a principal’s retirement.
✔️ A venue manager messaged her excitedly about ideas for next year’s workshops.

🌿 Pro Tip: When you consistently deliver great work, respond quickly, and make their lives easier, you become the automatic choice for future floral needs.

✨ Action Step: Ask yourself, "Am I making it effortless for others to refer and work with me?"

💡 People forget what you do unless you remind them—gently and consistently.

✅ Post floral content on your personal social media every few months.
✅ Share exciting updates: Styled shoots, big weddings, publications, etc.
✅ Make it easy for friends, family, and past clients to refer you.
✅ Don’t just post “Support my business!” Instead, showcase your work in a natural way.

🌿 Pro Tip: Jen once shared her top 10 favorite floral designs of the year, and it became her most engaged post ever.

✨ Action Step: Post a non-salesy reminder about your floral business on your personal Facebook or Instagram today!

🚀 The strongest referrals come from people who feel connected to you.

✅ Make genuine friendships with planners, vendors, and clients.
✅ Offer value & generosity (e.g., lending out decor to a planner who brings you big jobs).
✅ Engage in real conversations beyond just business.
✅ Network in-person & online to stay top-of-mind.

🌿 Pro Tip: The better your relationships, the more you become their ONLY choice.

✨ Action Step: Send a friendly message to a past planner, vendor, or client to check in—no sales pitch, just a genuine connection.

🚀 People want to work with florists who make their jobs easier.

💡 Ask yourself:
✅ Can you price quickly & confidently?
✅ Are your proposals clear & professional?
✅ Are you responsive & easy to communicate with?
✅ Do you make logistics seamless for your clients?

🌿 Pro Tip: Being organized, fast, and reliable makes you the preferred florist over competitors who are slow or unstructured.

✨ Action Step: Streamline your booking & pricing process so you can respond to inquiries faster and with confidence.

🚀 Niching down makes you the go-to person in a specialty market.

💡 Cultural weddings are a goldmine for florists:
✔️ Bigger budgets & elaborate designs
✔️ Less competition because most florists don’t specialize
✔️ High demand & strong referrals within communities

💡 Want to break into cultural weddings but don’t know where to start?

🎉 Join Jen’s Cultural Wedding Rockstar Workshop (April 15-16, Minneapolis, MN)

✔️ Learn Hindu, Sikh, Muslim, and Jewish wedding traditions
✔️ Master large-scale floral installations & structures
✔️ Get hands-on experience building Mandaps, Chuppahs, & more
✔️ Walk away with a portfolio of professional photos
✔️ Position yourself as the go-to cultural wedding florist in your area

🔥 This could be a game-changer for your business!

📍 Sign up at: TheFloralHustle.com/Rockstar

🎧 Listen now & start positioning yourself as the #1 floral expert in your area! 🎧