The Floral CEO

Ever wondered how to execute a $30K–$35K large-scale event with only three weeks’ notice?

In this episode, I’m breaking down exactly how I approach high-revenue, high-pressure floral events — from concept to production schedule — and why mastering event logistics can completely change your income ceiling.

Because here’s the truth:

If you want to pay yourself $100K as a florist…
You need to know how to confidently say YES to big events.

And not panic when they land in your inbox.

In This Episode We Cover:

🌿 1. Start With Feasible Design

When time is tight:

Transparency builds trust. Flexibility protects you.

💰 2. Price for Profit (Not Ego)

Before anything:

Their urgency is not your emergency.

Big events require big down payments.

📋 3. Reverse-Engineer Labor

If 40 centerpieces take 45 minutes each:

That’s 40 hours of production.
Plus processing time.
Plus install time.
Plus teardown.

You cannot “midnight warrior” your way through volume.

You build a team.

🌸 4. Build Recipes Late (Not Early)

Don’t lock yourself in too soon.

Instead:

Flexibility = power.

📦 5. Production Prep is Everything

Before flowers even arrive:

When event day comes, you execute.

Not scramble.

Why This Matters

Large-scale events can fund your year.

Three or four of these?
That’s your salary.

But only if:

Confidence in event production changes your revenue ceiling.

Want to Go Deeper?

Inside the Floral CEO Mastermind, we’re dedicating two full sessions to:

✔ Event planning
✔ Event production
✔ Logistics formulas
✔ Retail Mother’s Day strategy

Plus you get:

Learn more at:
👉 http://floralceo.com/mastermind

You don’t need more hustle.

You need systems.