The Floral Hustle

Tired of reinventing the wheel every time you create a wedding flower quote? In this episode, I’m walking you through my base recipe pricing system—the exact method I use to estimate flower costs, create starting prices, and quote with confidence. Whether you’re building out an a la carte menu, quoting full-service weddings, or just want to feel more in control of your numbers, this episode will give you the tools (and mindset!) to streamline your process.

You’ll learn:
✔️ What base recipe pricing is and why it saves you HOURS
✔️ The 7 core floral layers I build every bouquet from
✔️ How to estimate flower costs with flexibility and ease
✔️ The difference between product markup, labor, and design fees
✔️ Real examples using this system for bright & cheery and dark & moody palettes
✔️ How this pricing method helps you confidently talk money with clients

[00:00] What base recipe pricing is and how it simplifies everything
[01:30] The 7 floral layers I use in every bouquet
[05:30] Estimating with a foundational recipe: my “standard issue” bridal bouquet
[10:00] Breaking down markup, labor percentages, and vase costs
[15:00] Customizing base recipes with real client examples
[21:00] Using base pricing for a la carte programs & different palettes
[28:00] How this approach helps you confidently discuss pricing
[32:00] Why upfront, honest conversations save you from ghosting
[34:30] Training Mastermind florists to use this system in real life
[36:00] The power of dreaming big—and believing success is inevitable

🌸 Join the Floral CEO Mastermind – Stop spinning your wheels and start pricing (and growing!) with confidence: thefloralhustle.com/mastermind
📩 DM Me on Instagram – Got a question about pricing? I’d love to help! @‌thefloralhustle