The Floral CEO

 

Hello flower friends. This is Jen and on this week's mini, so I have an announcement. My workshops for this year are live on the site and I am so excited to tell you about them. I've been talking so much about goal planning and really setting yourself up for success in 2026 and what, you know, really that takes and I feel like.

I know that attending a workshop was a huge catalyst for me to start thinking bigger, to realizing there was more out there than what I knew, and I think that this could be an amazing opportunity for you. Uh, we have three workshops coming up, which is so fun because they're all. Different. They all have of course, hands-on design experience in each one of them, but they're all completely set up to kind of accomplish a different goal.

So the first one, which is now going to be year three, is the installation Rockstar Intensive. This is a hands-on, I mean this is hands-on, um, portfolio building intensive. You come there, we are creating. Basically like a mini wedding. Uh, but we're doing some really cool epic things. And the theme for this year is like old Hollywood glamor, think.

Pearls. Think, um, silver, think dirty martini, uh, tower like this is gonna be so beautiful. Uh, Callie's are gonna be hanging from the ceiling. I mean, we have so many fun installations planned at this that I, it's gonna be sexy. Like it, it is going to be so sexy. And. I love, absolutely love the venue that it's at.

It is, um, essence Event Center, uh, March 10th through 11th, and that is in St. Paul, Minnesota, which is about like a less than 15 minute drive from MSP airport. We are going to start out on day one. Really diving into like what we're creating. We're gonna talk about installations. This is installation focus because we are creating a bunch of installations for this style shoot.

And then E, even funner the style shoot is actually turned into an open house. And so P the public is going to come and see everything you create. We have an amazing photographer, uh, Rachel. Um, graph and she is going to be photographing it. We have a videographer and you get the full gallery when, um, everything is done being edited to use in your portfolio because you were part of that.

And our last years actually got published in Minnesota Bride because it was so beautiful, so stunning. And I would love to have you there March 10th and 11th. At Essence Event Center and. Then April 26th through the 28th. This is year two of this workshop because it was so amazing last year, but I'm switching it up.

Last year I did do it at Essence Event Center and I wanted to have a really white background because I feel like branding photos, uh, on white backgrounds are really helpful. Uh, and. Now that we moved to Denison, Minnesota, we're really close to Cannon Falls and there is a beautiful wedding venue called Woodhaven here, and it is.

Beautiful white, but walls, um, high glass windows. Stunning. So we are going to be doing a business bouquets and branding, um, workshop at my family farm in Denison, Minnesota on April 26th. We're gonna be having a welcome party and just going to meet and then, you know, kind of go through few, few things.

You're gonna see my home base studio that I. Literally pump out multiple six figures of weddings out of, and then on day two, we're gonna be making and creating. And then on day three, we're actually gonna be going and doing like, it's like basically we're going to go do a full styled shoot. Um, my friend Alexander Robin.

Who has been a photographer at several of my workshops, I absolutely love. She's got a very light and airy, it is just absolutely stunning. Her work is just so good and she is going to be doing mini branding photo shoots for you guys, and it's going to be beautiful and I'm super excited. Um, we're gonna be making an epic head table, uh, that you'll be able to be posed in, uh, for photos.

And then we're gonna be doing a. Fire piece. Uh, they have like a mantle. It's not a fireplace, but it's a, like a mantle behind, um, usually where the head table is, um, which that's gonna be beautiful. And then we're gonna do, um, a fun, um, backdrop, ceremony, um, type thing as well. So lots of fun ideas, and it is going to be a beautiful, like lavender color and light, you know, kind of like buttery yellow, light yellow, um, kind of mix.

And it's just, it's so stunning. If you actually go to the, uh, page, uh, on my website. You will see all three of these workshops that I'm going to talk about and I'm just, I'm so excited about this business bouquets and branding because I am just loving all the photos after last year's and loved seeing everybody use them in their business, which was just amazing.

All right. And then the third is probably like, honestly my favorite because it is on the farm. So we are doing a floral rockstar retreat, and it is definitely gonna be educational, but it is also gonna be just like soul giving, creative recharge. You guys, it is so peaceful here on my farm. Like unbelievably peaceful.

Yes, I have donkeys and they do that he haw thing, but even that can feel so peaceful. Uh, we're going to on day one, uh, you, 'cause you can actually stay here on the farm in glamping tents. Uh, it's, we have a company that's going to bring them in. They're super cute and. Uh, you have that option as well as the option to stay in a nearby hotel.

There is a hotel about, I'd say about 12 minutes from the farm in Cannon as well. Cannon Falls, and then we are going to be creating some still lives. Um, my friend Alexander Robin's gonna be photographing those and then we're also gonna be starting to put together this. Epic installation. Um, for the next day, our final day, we are going to have a dinner, um, that night.

We're gonna have a full style shoot during the day, but we're gonna actually eat at the beautiful table that we put together. Uh, and it is going to be like, not like the bright, super bright, like all the, you know, uh. Bright yellow pepper kind of thing. It's gonna be more green and muted, um, with like mushroom kind of accents.

Just super beautiful. I'm super excited that, uh, it's gonna be actually in my historic barn. We're gonna have some fun lights up and it's just gonna be absolutely stunning. We're gonna have some hanging installation also hanging in there. So, uh, that is going to be on August 16th through the 18th. I made sure it was before school 'cause I know a couple teachers, um, were sad that, um.

It was gonna be in September, and so I made sure it was in August. So, um, anybody that is a teacher or has a hard time getting away after school starts could definitely come. And we're also gonna be having like some fun lunches And, um, I have a, um, couple fun ideas of like interactive things. Um, I've. I, I think we're gonna have a yoga person of course.

Um, I've talked to a couple yoga people about coming. Um, we're gonna have a cowboy hat bar so that we can create our own cowboy hats. 'cause I just think that's a fun thing to do. And also, like, it's hard to bring a cowboy hat with you. Not that you need a cowboy hat. And if you are not a cowboy person, it is not required.

But there is something about putting a cowboy hat on when you're on the farm and feeling like a badass. So we also are gonna do a future self guided visualization, just really walking through what we want that future self of us to be. And, um, you guys wanna do chores with me? You guys can do chores with me.

We can go feed the animals and. Do all the things, maybe play with a few goats, cuddle the donkeys, whatever you guys wanna do. Um, I'm just excited to have you and all of these workshops you actually can find, um, on my website@floralc.com slash workshop. All the info is there for you. And it actually breaks down the three different workshops.

And then you can click to, um, view like the whole sales page that's got all of the further details, um, that that's hosted into a different system. So, and new this year is also payment plans. 'cause that is not something that I really. Dove in. Um, I usually don't do payment plans 'cause I'm just like, I just don't even wanna have to keep track of it.

But we have payment plan options now, which that could also be helpful to just kind of dissipate some of the costs. But my workshops are so affordable. You guys, I looked at some of the workshop braces for others and I mean like half. If not more, but like you are getting the full experience and actually, if not more, because realistically you are going to be able to talk with me one-on-one.

We're gonna hang out, we're gonna be doing activities together. And really not this just huge, massive group where, you know, you get kind of lost in the fold and you don't really know what your contribution. You don't feel like you made a huge contribution 'cause there was just so many chefs in the kitchen and that is just not going to be the case.

So I would love to see you at either the Installation, rockstar Intensive, the Business Bouquets and Branding Workshop, or the Floral Rockstar Retreat. These are going to be so amazing and. You guys, like all of these workshops have sold out, like I've had to cut off. So if you want to come. Also the early bird pricing is saving you a hundred dollars.

So the a hundred dollars savings of the early bird pricing is, is such a good deal. And that's one reason why like I launched 'em all three at the same time. 'cause I also wanted to just give early bird discounts on all of them. So. Make sure you're taking advantage of that. And please, if you have questions, send me an email to jenny@floralceo.com, or you can send me a DM on Instagram at the Floral ceo.

I want these workshops to be something that you are, I mean, I've already had, one of my mastermind girls bought all three of the workshops because she just, she loves them so much and I just love her too. Um. These are something that can be so impactful to use in your social media on your website, but these also are gonna be impactful for your confidence.

You are, if you haven't done. A, let's just say a airplane cable wire installation, like we're gonna be doing that. So you're gonna have experience that you have not done before and the images to back it up. If you also are needing like, stuff to just even behind the scenes content for Instagram, for your socials.

I, I am not a gatekeeper about not letting people. Record, you are more than able to, and I actually walk you through. Hey everybody, I think this is a really good idea to take some behind the scenes at this point because this is where you could take this part and this part and this part, and kind of marry it together to make a really kind of full circle reel.

And so we take moments to dive into the, the whole. Kind of thought process of collecting content while you're creating, which is not the easiest thing, but when you're in the middle of doing it and you see me and how I'm stopping, it just kinda starts clicking. So you get, oh yeah, okay, if I do this. That makes total sense.

So. If you are interested, please go get your ticket, because I don't want the workshop to sell out. And then you are missing out because I'm always sad when I have somebody, they're like, I really wanna come, and I just, I can't add more tickets because I want this experience to be better and to be something.

Um. That's impactful. You know, I, I don't want to flood and have like, some workshops have 40 to 50 people there. Um, and I just. And you're paying $2,000 for that. I just can't, like, I want this to be super impactful for you, and I want this to be a good experience. I want to hug you at the end of it because you really loved your experience and you loved hanging out, and I would love to learn about your business and I'm inviting you to my farm for, for two of these, and the other one is going to be epic.

Because I just love Essence Event Center and this is one of their biggest open houses of the year. And the photographer is also just amazing. And of course I always get a little greedy to try to see how we can like get it published somewhere. 'cause it's always fun when you get a magazine with your pictures in it.

So. Let me know if you guys have any questions, but I would love to see you at one or all of the floral CEO workshops, um, because everyone's gonna be different and you can come and make a cowboy hat. Awesome. And make some really cool farm to table. Eat at a farm to table, um, display that you, you know, spent all this time and then you get to eat, actually eat on it.

I mean, how often do you guys get to make something really beautiful and then enjoy a meal at it? We're gonna go out to a bar. I'm not even really a drinker, but, uh, we're just gonna go out to a bar and be like, just. Hanging out and like just getting out and being, uh. Um, extroverted, if that makes sense. I just wanna get out and have girl time, like, let's get out and have fun, really recharge and get that fire.

'cause in August, like you've been at this, especially in Minnesota since May, and you're starting to Peter A. Little. So we wanna just give you a little more pep in your step again, so that you can get going and kicking ass and taking names. So I would love to hear from you if you have any questions, again on Instagram at the floral or email@jennyatfloral.com.

Thank you so much floral Fred, and you have an amazing flower filled day.