The Floral CEO

  And welcome to the Floral CEO podcast. On this week's episode, it will be airing on January 7th, which I have a curious question. I. Have any of your New Year's resolutions that you've made already failed? Have you already thrown in the towel on eating better on, I'm gonna be better about posting on Instagram.

I'm gonna be better at this. I'm gonna do this, I'm gonna be bold and I'm gonna go to bed early and whatever all of those things are. You don't need a new year. You need a new approach. If you're going all in, it has not worked. You need to have another strategy. And most people would already be dream living.

Their dream life. If this was easy, if this was something that just took a couple moving pieces to be moved and aligned to have this magical, wonderful life. What I think that is completely underrated is the small things that help you move towards big goals. So some common mistakes. When goals don't work, you are trying to change everything.

Like literally you are lighting the world on fire on January 1st, or. You are setting really vague goals. I wanna be more successful. I wanna be I want to network more. I want to be healthier. Way too vague to be successful because it's very subjective. You relying strictly on motivation instead of structure.

You are overestimating how much you can change in 30 days. You're like, I'm gonna do this and this and this and this and this. In 30 days. I'm gonna get it all done this month. But then at the end of the month, you those out of those big things that you wanted to get done, you haven't even chipped away because it just is so overwhelming, so suffocating that you couldn't even take this first step forward.

You are also potentially underestimating how powerful consistency is over time. And I talk a lot about micro momentum and that is all about micro momentum. You can say like going all in feels super productive. I am going to be this healthier version of myself. I am going to like. Hit my 200 K financial goal.

I'm going to get dressed up ev you know, five days a week so that I'm gonna be this like really professional person. And it's just like, basically wearing a mask of ambition when inside your, literally just kind of going in the fetal position and scared because change is often scary. New routines feel awkward, forced, and frankly uncomfortable often.

And so we really need to start, if we are going to make a big goal or make a big change, we have to start with the habit to support that change. Because those routines do feel awkward. They do feel uncomfortable. We need, how could this feel easier? How could this feel? Digestible. How could the, you look at this new thing and not go, I like it, like, makes your chest hurt a little bit.

Or your mind already knows, like, God, we will see if this shit works. But you're just literally like, I don't know if this is gonna work. If you already don't know it you're not getting a digestible goal. So 60 to a hundred days is really what it takes for a habit change. But what if you wanna like, change your lifestyle?

Like you want to be, start to become this different person. You want to be, you want to live a healthy lifestyle. You want to have a lifestyle of being more extroverted, like whatever that is. You can do things like habit stacking. Your decisions hopefully start to get easier because you're layering things in.

You're starting to layer things into your identity. You start fighting with yourself. Like when I went from somebody who hated to go work out to somebody who. Craves to go workout. Like I went and habit changed and I micro chipped away at this goal of changing my overall identity as someone who likes to work out.

I started with doing home workouts, doing them 15 to 20 minutes. Um, you know, this was during COVID and I had children at home and I had a baby, and I had, you know, we were homeschooling online school, like all of these things. Like if I would've said I'm gonna go to the gym four times a week, that, that would've failed.

But I made it doable, attainable in something that didn't seem scary. So maybe some of these like examples are a new way of working. Like I am going to make sure that I'm doing a CEO day, like I'm gonna start stepping into my CEO era. I am putting in practices to help me run a more profitable business. I am gonna have a CEO day.

I'm gonna have a a, let's just say like a bookkeeper. I'm gonna make sure my QuickBooks is updated, I'm gonna separate my accounts, all of those things. And when you start to build these into lifestyle changes, you're really feeling less reactive in your life. You're structuring your week differently. I have talked.

So much until I'm blue in the face, really about Sunday night prep. This is something to help change your identity because you start to build in all of these things to support the human that you want to be. Not this, you know, like, okay, we'll see how this goes. This is like, I'm making sure I'm setting myself up for success.

I'm scheduling my workouts. I'm planning out my meals. I'm planning out my family time. I'm planning out my kids' activities. I'm planning out me time. I'm planning out my work time. I'm filling my pill cases up, so I'm taking my vitamins properly. Whatever that is to you. Your hopes, setting yourself up for success and then.

You go into that next era of identity change. So like right now, working out has transitioned into an identity change. I identify as someone who likes to work out this. I went from home workouts to working with a trainer that I did at home workouts during COVID that were 45 minutes long. Then that transition into me starting to go to a gym a couple times a week.

Then that transition into me going to the gym three times a week, and then I was up to four times a week. That transition in my identity and part of that identity change is that I wanted to. Be a healthier person who worked out, and I don't know if you can hear the specific who worked out had lowered my heart rate, lowered, my cortisol levels lowered my stress levels invested in taking care of me and not putting me last.

So part of that identity change was driven by those micro. Changes in working out and starting to identify as a CrossFitter, which is such a weird thing too. But now I also wanna go to a yoga class. I was going to boxing classes, like things that inspired me to move my body. Today it is. School was canceled.

It's slipperier than all get out. They didn't feel safe putting the buses on the road, which is great. But I have a rowing machine and so I went on the rowing machine and I did 20 minutes on the rowing machine. I did dips and planks and some pushups and. I still got my body moving. I still got like working towards, like moving my body as supporting the healthier version and that healthier identity.

So I. I talk about micro momentum as really the missing piece in your goals. You guys, micro momentum helps you reduce overwhelm. You start to build trust with yourself, and this is one thing that is completely underrated. People think that they're going to set goals repeatedly, then go in and think that they don't understand why they haven't been making their goals.

But you make a goal and then don't keep it, and then you go and make yourself a new goal. You are learning to not keep the promises to yourself. You guys repeatedly. You repeatedly break promises to yourself, but then we expect our body to trust what we're saying, to trust really. This identity change or this lifestyle change or this habit change that we want to move forward.

We're expecting like utter and blind trust from our body that we're gonna actually start keeping the promises to ourself. I keep the promises to myself, my body, my mind knows that I keep the promises to myself, and I take that very seriously. Often I think that we're like, yeah, I'm gonna try this. And you know what I'm glad you're trying something than trying nothing, because I think that's how we keep moving.

But we also need to make sure that we're creating actual change and not just talking about it. Because if this is the seventh for you and you have already decided one of your goals is not happening, that doesn't mean that you can't start again tomorrow. You can keep moving even when your life is busy, and we need to stop creating dopamine distractions and shame spirals and guilt trips, and all these things that keep you stagnant from moving your goals forward.

I think that. Micro momentum that really can move your business forward is yesterday we actually had the goal planning party and it was super amazing and people were talking about some of their goals for this year, and one of them it was like, I wanna go to more networking events. And I asked like, okay, what does that mean to you?

What does more mean? Like we need to get so specific. And she was like, okay, that's a great question. Like I think go to six networking events. And I'm like, okay, what does a networking event mean to you? All of those things are supporting, like if you are wanting to do more networking, you need to get like specific on what that actually means.

Then you need to make a plan. Okay. Um, Eylea, wpa, or Chamber of Commerce or whatever, have meetings ever so often, and I'm gonna look at, and maybe you're sick for one. So plan in seven so that you have a buffer. Then other ways I wanna network more with planners. Okay. You could start commenting every day.

Uh, I know I, I've talked about my 10 minute in Instagram playbook. You could go and comment on three planner posts. You could go and send one email, like figuring out what are the deliverables that would support that goal. Maybe you want to launch an a la carte Flowers, which was another one of the goals that was brought up in the goal planning party.

You could break that down into a whole Trello board of, I wanna launch a la carte Flowers. This is what that actually means. Then this is how I'm going to hold myself accountable from a time perspective. I want to have it done by X, let's just say June. I'm going to have to think of the items that I want, figure out recipes for those items.

I'm gonna have to. Figure out pricing. I'm going to have to write the copy. I'm gonna have to create the item on my website. I'm gonna have to create a checkout process. Like you can break all those things down and say, I'm gonna pick two. Let's just say you have 25 items and you wanna have it done in three months.

Well, every week I need to pick two items or whatever the math would come out to. Let's just say you want to start having micro momentum on your life. A lot of times people like, I didn't go work out yesterday or today. That doesn't mean right now you couldn't go take a five minute walk. That doesn't mean that you couldn't go drink one glass of water.

You couldn't maybe if you're trying to be, get more sleep. Make sure that you're setting an alarm to start winding down at a certain time. You could lay out your clothes for the next day so that you're not panicking in the morning trying to figure out what you're gonna wear. One honest check-in with yourself.

You know, it can mean so much because if something feels hard, dig in. Why? Why do I think I already failed at this goal? W did I make this goal too big, too hard? What could I do to change how I look at this goal or how I attack this goal? How I break this goal down so that it actually feels digestible and this all or nothing mentality.

I'm either, you know, really diving into this and I'm going all in. I am so all in, but you know, we're. Literally sideswiped by perfectionism. If you're neurodivergent, which I am with having a DHD I, I love this recent reel when somebody's trying to do their dishes and they're, uh, they actually hook themself to the dishwasher and you can see her.

Walking away and she got like pulled bungee back to the dishwasher. That is so true. When you are neurodivergence, it is harder to stay on task, but that's how putting a plan together, making that plan digestible is so critical. And then also making the decisions and really diving in. To making that successful upfront.

People easily get decision fatigue. You, you're like, I can't make another decision today. I had to, decide this and I had to decide this, and I had to decide what I'm wearing. I had to decide, and, you know, all these things. What if you made decisions on Sundays and then you just ran and operated your life?

What if you made your decisions on how you're going to hand a whole big project instead of every time something came up, you have to sit and reflect. Every time that your brain has to go and be sideswiped, you are taking yourself away from actually executing. So save all the decisions for at once, then use the rule of threes.

A lot of times we go all in on it. Total crap ton of goals. I'm gonna be healthier, I'm gonna be more successful. I'm gonna make more money. I'm gonna have, I don't know, like, better relationships. I'm gonna have better relationships with my children. Like all of these things. You can't do everything. I've, I often teach this analogy that you have a plate and then you wanna add something new.

I want to learn how to do X as well. You have this plate and you have all this spaghetti on it, and the noodles are actually physically just pouring off the sides, and then we want to add more. Sometimes you need to remove something to create space to move forward, but you also can't, if you have, let's just say we did take a little bit off.

We can't slam five things into that one area that we took away. Okay, so use like a great rule is maybe use the rule of threes. I'm really gonna have one big business goal, one big personal goal, and maybe one health or energy related goal. Break tho that goal or those goals into micro actions and decide really what success or what done looks like for you.

Remove the other things from your plate because if they're not supporting. Who you are or who you want to become that identity change, that lifestyle change that you want, should it still be on your plate? And often we keep shit on our plate. Even though it's starting to be moldy, it's starting to smell like all the things.

We still keep it because we think we need to. I want you to start building space. Creating space for this new identity of yourself. All right? Some identity based goal setting practices. I want you to really think about who do I want to be by the end of this year? What does that version of me do on a random Tuesday?

What would she stop tolerating? What does that future version of yourself look like? What do people say about her? I want you to reframe your goals from I want to, or I am becoming someone who, because that's not really like getting you to visualize. I want you to like feel who she is. I want you to be like, I can see her, and then you can visualize like I, one of my big goals this year is that I want to launch.

Experiences on the farm and the September Floral Rockstar Retreat is like a farm experience. So you guys can experience this piece that I feel on this farm and I'm creating all these fun activities around that, the farm in general. And I want families to come here to get farm minis, pictures with my animals and I want.

Realistically like this to become something that also could help support itself financially. So I see myself, I want to build a vintage. Um, restored greenhouse with like vintage windows in it. Um, there's a, a stained glass window that my mother had, um, that's very special to me. And I would love to frame this in this greenhouse.

And, and I've seen the examples and I've saved all these, but I envision myself walking out to this, this greenhouse, and. Opening the doors and there's flowers all around it, and I smell the flowers and I walk in and it just like the greenhouse makes me smile. I'm getting ready for a photographer to come take pictures.

I'm gonna grab Petya and bring Petya to take some pictures with that family. There's a cute couch in there. There's like a little mock fireplace in there, like I have this. My identity already. This is going to happen just like I had in my identity this farm was going to happen. I even imagined this farm all the way down to the windmill, to the mini cow.

Like I knew I was going to have a mini cow just like Petya. I know that seems silly, and I knew I would have a mini donkey just like Ollie. Just like my little Mabel that I have, like all of these things I visualized and already saw as my identity of what was already going to happen, then you really need to dive into sustainability of your goal over the hustle.

If you're going like dead on, like you're on a bike and you're cycling a million miles an hour, but you're supposed to do that for 30 minutes, you are going to get burned out. White knuckling, it never works. You need to choose alignment over urgency and build something that is sustainable. If your rego, if your goal or your vision, your dream requires you to burn out, then they are not the right goals.

You need to rethink your goals. All right, so I would love for you to build a 24 hour micro momentum challenge. Pick one goal you've been avoiding and set a five minute timer. Dive into it. Do one tiny step, stop it and celebrate. It doesn't mean that you're rear, you're writing your whole program for a la carte flowers.

This means maybe you're figuring out, do you even wanna call it a la carte flowers? Um, do you wanna call it petite weddings? Do you wanna call it, um, elopement, uh, whatever it is. What do you want that to look like? And pick one of those things off of that goal list. Say, I'm gonna get a little itty bitty chunk done.

All right. If you need more support, if you're looking like, I want these big things, but I need accountability. I need guidance, I don't know what I'm doing, like I'm, if you're just frankly tired of fucking winging it. The floral CEO Mastermind is the place for you to be. This is like-minded women that are coming together in basically the pursuit of growing their business, becoming more aligned.

Like a lot of the goals right now. Is to have more alignment, less overwhelm, more peace. Really just like a simple lies because people are tired of burning out. I don't, are you tired of being burnt out? I want to support you in breaking free of burnout, building a sustainable business, a sustainable life that you actually feel like I am making.

Headway on, on my business. I'm making headway on my goals because I was so heartbroken yesterday at the goal planning party when I asked people if they hit their business goals. And I, you know, I can see everybody and I'm like, raise your hand. And not one person did and except me. And then if they hit their fi, personal financial goals, raise your hand.

Only me. I don't want that for you anymore. I am so passionate about people paying themself, about people having a life that they don't feel like shit. And now is your time. Go check out floral ceo.com/mastermind. It is going to be. Your biggest catalyst for change in your business and probably in your life.

'cause we do life coaching once a month as well. And we are diving into goal planning this month, like nobody's business. Go check it out. It is going to be transformational and I don't say that lightly because I, I pour my heart into this mastermind and the girls in there because I want bigger and better things for you all.

Thank you so much for listening, flower Friend, and you have an amazing flower filled week.