The Floral Hustle

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Hello, flower friends. I want to talk about something that you might have experienced lately. Maybe you haven't, and if you haven't, yay! But, I really feel like if you haven't, there also could be something going on. This is, what do you do when you lose a client? What do you do when, like, you lost a bid, you lost an opportunity?

And you kind of feel like you've been punched in this chest and you have the wind knocked out of you. This is something that honestly, we should be feeling and here's why. Because if you are closing a hundred percent of the opportunities that are coming your way, that's a problem. We want to make sure that we are not like this So easy to say yes, because our pricing is too cheap.

And naturally we go through and we lose deals because maybe they just gelled with a different florist better. Maybe they, you know, liked what the ideas or concepts that they came up with. Maybe they were less expensive. Like that is naturally going to happen. But. What we really need to control is how we react, how we bounce back, because if we are stuck in having a pity party every time we lose a deal, you're going to lose momentum in your business.

So I want to give you some strategies of when that comes over, when this happens, what can you do to make sure that you don't get off your game? So the first thing that I really want you to come to grips with is that this is a natural part of the process. We should not be winning a hundred percent of the time, because then we probably are too cheap.

We probably are being too accommodating. We probably are being too flexible. We probably are doing a lot of things and making it really easy for this person to make this decision and for these people to make these decisions consistently. So if you get, if you're closing anything higher than like 60 to 75 percent, your pricing is probably too low or something in your process is off because you naturally should be getting some no's.

Then, coming to grips with that no happens, like I always try to step back and go, okay, I am going to ask why. This is my mission. Like, if I get a no, I want to know why. And I actually just had this happen, uh, where I had somebody who, of course, they wanted full service consultation and all the things on a la carte flowers.

And that's just not happening. Like, just not happening. Like, I am not going to serve someone at a level when they are doing a la carte flowers. It just makes absolutely no sense. So this person I told them I would do a mini consult with and in the mini consult Like it would be on the phone for 15 minutes and I can answer any questions And this person's like trying to be super specific.

I mean they were looking for full service without a full service budget And I just have no Desire to do that and I make sure that I clearly lay that out I'm not being a dick about it, but I am being very matter of fact that like This is full service and what full service looks like. This is what a You know a la carte flower looks like and so I'm making it really transparent It's in my brochure breaking down the two service offerings So this person 15 minute call with I honestly like their inspiration was not inspiring The whole thing was not inspiring But like, I'm not gonna be a dick and say, Sorry, your wedding sucks.

Even though it does. And so I basically, you know, answered all their questions and then it's been about, about almost two weeks, week and a half. And she proactively, I didn't have to reach back out with her. I actually decided like, I really don't care if I get that wedding. So I decided with everything going on, I didn't care to reach back out to her.

And she's like, hey, thanks so much. I just wanted to let you know that we went into a different direction And so I send a very specific email back Thank you so much for letting me know because honestly they didn't have to A lot of people are just jerks about it and don't And so then we're chasing them And i'm just like no, thank you I Really appreciate you letting me know as a small business owner.

It's really important for me to have the best processes and the best experience as possible. It would really mean a lot to me if you would share why you went in a different direction. And I swear to God on that exact little email phrase, email snippet, I get, I would say 90 percent of the people to respond.

And This time the woman told me that she liked somebody else's bouquet style better, that it was more to what she was looking for, and they were closer. Because this person also like really far away, it was like in Stillwater, Minnesota, which would have been a hike. So I'm like, okay, like, I know, like, this person was closer, not me.

They liked the bouquet style better. Like not a breakdown in my process. That is just a difference of what they liked. So I have taken that feedback and like it is what it is on this one. But if they said something like, you know, you didn't respond as she actually did say one other thing She said you responded really quickly and I appreciated that.

So great. That was great feedback. I am responding quickly and she appreciated that. So my process is working. But These other areas fell short. That is invaluable feedback. Anytime you can get feedback, and I know often people are just afraid to ask and don't be afraid to ask. Like, tell them, like, you've invested time in them.

They can take two minutes and tell you what went wrong, like, and that feedback could be so helpful. So don't feel bad asking for that feedback, in my opinion. Okay, from there, we, we really want to look at, okay, this feedback that we get. We want to take that constructively and make our business better.

That is going to help us bounce back because we are moving in a direction of momentum. If you take it and be like, these people are a holes, I don't care what they said. That is not going to be helpful. If you are losing jobs for one reason or the other, like that feedback is going to help you make.

Decisions to better run your business. All right, the next thing that you can really think about What is your business overall doing what Level of business is happening for you right now. I have A mastermind girl who I absolutely love and she lost a wedding and was super upset and sad because she had worked really hard on it and she was taking it all internally and I absolutely love her and like some people just take rejection internally and it just destroys them.

But I'm like, so you start feeling not successful, start feeling like you're a failure, start feeling all these things which are totally natural. Like I want you to start thinking how fucking awesome you are because this woman is amazing. This woman is awesome, and I know how awesome she is. Like I see so much awesomeness like unleash in her life.

And sometimes it's hard as the person living the awesome life to see that. Like, I mean, this weekend, I, I sound like crap. I don't know if you, you can tell, but I have a cold. I have a sick kiddo. I had a birthday party. I was just at Chuck E. Cheese for two hours. Like, kill me now. Um, we had cookie sales launch.

My daughter's a Girl Scout and I've got orders to do with that. We had Bodie's birthday party. Like, I kind of feel like, ugh, gross. But, like, I don't let that get me down. It is what it is. I move forward, I'm still running my business, like, I don't let life get in my way from my success. So, what was I doing at the Chuck E.

Cheese? I had my planner, I had my to do book, I literally was being productive at Chuck E. Cheese, laying out my Sunday night prep, which if, there's lots of episodes that I talk about Sunday night prep. It helps prepare me for success in the week. And if, if I wanted to just be a stick in the mud and be like, this sucks, I could very well have just sat there and pouted in the corner and like, just thought that whole experience, but I'm like watching Bodie have fun with his best friend.

I'm getting my work done. Like I still made it productive and I treat my whole life that way. Like I optimize everything. And. I also optimize bouncing back fast. So if for some reason something does shake me, like I'm just, I step back and I want you to do this too if this is happening to you and go like look at the business I have.

This is just a blip that is not going to be impactful. My business is amazing. My life is amazing. I do amazing things. My, I mean like the way I speak to myself. is basically over correcting any minimal crappy thoughts that I could be happening after that. But that is a culture in my brain. I speak to myself in a way that supports the next level version of myself.

I don't let myself wallow in pity. I don't let myself, I could with the shit ass weekend that, that this potentially could look to be for most people. Like I still got a ton of stuff done. I still have my week planned out. I still have this amazing photo shoot coming together. My workshop is coming together.

I booked a 38, 000 event in two weeks and I still have all of that stuff coming together. I mean like I'm in my studio right now, you guys, and like there are so many Amazon boxes and so many wholesaler boxes of vases and candles and shit. It is out of control. But you know what? Like how lucky I am. To have booked this huge event.

How lucky am I to, for one, get to celebrate my son's birthday, and to celebrate it with my family. How lucky am I that I'm getting ready, I, if you guys haven't listened lately, like, we put an offer on a farm, and we are finally making our dream life happen, and are going to be moving to a farm. And like, there are so many details, like we have to get our house ready.

We have to, you know, like start getting a plan of moving down there and what all that's going to look like. But how fricking amazing is this? That after six years of looking for a farm, we found one and it is going to be beautiful. And I am going to have the most amazing like workshops there on this magical farm that's going to have animals.

And like. But listen to the way I'm talking to myself. I have been talking to myself this way that like the big thing I've, I've said is I'm going to have people get on airplanes. They're going to come to my farm. They are going to see goats and donkeys and like chickens and like lambs. And I am going to have baby animals born there.

And it is going to be an experience for my children. I am going to wear car hearts and grow flowers. and do chores in the morning and my life is going to be completely Like just this thing from afar looks so amazing, but it feels even better internally But that is my inner dialogue not I was at chucky cheese for two hours and that's mildly horrible and like i'm so stressed out and I can't I had one of the moms there that goes god.

I wish I could be that productive you fucking can Who is stopping you from being productive? Who is stopping you from the power you have inside you? And that is the same thing when you get rejected. That is a better wedding. A better opportunity is waiting for you that weekend. Go out and get it. Figure out how to get in front of more wedding planners.

Figure out how to get in front of a hotel. If that's what you want to do, figure out how to get known. And everything will come together. Thank you so much for listening, flower friend. And you have an amazing flower filled week where you go and kick ass and take names. And I'm rooting for you. 📍