The Floral Hustle

  📍 Hello flower friends. On this week's episode, we are going to dive into one of my favorite wedding topics that is cultural weddings. And you're probably like, how is that your favorite topic? For one, it is something that is very creatively inspiring for me. I have created so many fun. Different.

Interesting. Like just out of the box things. In my years of doing cultural weddings I love how they're all like really different. Really. Like, it's not like, Hey, I want an arch with some, asymmetrical flowers on it. It's like they're usually just dreaming bigger and trying to think out of the box.

'cause honestly, they're always trying to outdo each other, especially if they're running in similar circles. It's kind of hilarious, but like, I love. How different it is. And there are some things that I've I've, I've really thought through like what has made me successful in cultural weddings. So that's what I want to talk about.

How can you be successful niching down? And one thing that is really apparent in my market is that I am a cultural wedding florist. And. I am predominantly, I do a lot of Hindu. I do a lot of Muslim and Sikh weddings, which are all different religions, but like that has helped me translate into a lot of Jewish weddings.

I have done like Somalian weddings. I mean, like, there's so many possibilities and. If you are thinking you want to enter a cultural market, like I don't feel like you need to bucket yourself in one thing, even though I do feel. That if you get into the Jewish market, into like the bar mitzvah market or the, like just Jewish wedding market, I do feel like that is a sub niche in the cultural wedding type niche because.

They, I, I actually was at CrossFit and I was talking to my, one of my videographer friends that shoots all my videos at my workshops, and he was like, I met the craziest person this week. And I was like, really? What's that? And they were like, they're a photographer that just does bar mitzvahs. And I'm like, what?

That's a thing. And think about that. That person has niched so far down. They make an income off of shooting photos at a Bar mitzvah and like they're booked. They're busy and. You could have that with so many things. You could be like a quinceanera queen. You could, I mean, there's so many different things.

There are tons of different eastern cultures that have just very intricate, very like, I mean, even their jewelry is on display. I actually, I'm meeting with a client that sent me like, the grooms family gives the bride jewelry and it's on display at their whatever. And like there's usually flowers surrounding and it's very elaborate, um, which is just fascinating.

And I have not done that yet. So that sounds like fun to me. And I think that person who is a photographer, that Justice Bar Mitzvah, like really embraced that. They were making a income from it, that it was doing really well for them, and they kind of probably just went all in. So I, for many, many years, went all in.

On cultural weddings, like my feed was kind of filled with that on Instagram. And so if you really want to niche down, one of the key things to make your niching down successful is that you need to own your own it. Own it on social media, own it on your website, talk about it. And I think for a long time I, I was so afraid that I'm not going to attract.

Traditional American weddings then and. I then really wanted to also be doing bigger traditional American weddings, so I started just making cultural weddings. One of my content pillars of my strategy on Instagram. So I make sure one time a week I am posting that I am a cultural wedding expert. I am co posting pictures of them, whatever it may be.

So owning it on social media is going to help you be successful in that niche. Two, you need to get the experience. And so a lot of times what I see people do is, especially with these type of weddings, they are tricky to estimate. Like super tricky 'cause there's so many pieces and I normally on the majority of these type of structures, backdrops.

Mups. A MANUP is a structure that you get married under for Hindu, the Hindu religion, the SEH religion, they actually, you get married around it and the Holy Book is in the middle of it and you walk around it and they get married. So there's just like all of these different like little idiosyncrasies.

So I think one thing that also makes you successful in niching down is understanding, and I have learned so much over the years, but like I still am learning, this is a never ending learning curve for me because I am not. Hindu, I am not you know, like Muslim. I'm, I don't understand. I don't live their culture.

I am immersed in it. I definitely am immersed in it in. In a higher level than most people. I mean, I love, I have loved, um, especially the Indian culture for so long. Like I used to take, um, classical Indian dancing. It was called barium. I took years of that dancing 'cause I was just so infatuated. I have Ganesh tattooed on me.

Which I got it as a symbolism of removing obstacles in my life because I have constantly removed obstacles in my life. And, um, but like I am so jointed nor my decor bestie is one of my best friends. Like, I get her, like, I can even start to understand her Hindi a little bit when she starts talking to me.

'cause I've put things together after all these years. I have immersed myself in in. Learning. And that is one thing that makes a huge difference. You understanding, you understanding what is going on. And what's funny is anytime I am dealing with a client and I'm meeting with them and I'm talking to 'em and they tell me they have a planner, one of the first questions is, had they done an Indian wedding before?

Because they are going to have a tornado. Go off and like, I don't know if I wanna sign up for being part of that tornado when there's so many different moving pieces. And here is this new person that has no clue that these things are 10 times more complicated than any American wedding. They're 10 times crazier than any American wedding.

From a planning standpoint at least, there's so many moving parts, there's so many different events there. Those events even, let's just say you are Hindu, those events will vary based on where your origin in India is from. And so like that becomes even more complicated. And I usually lean on my decorator friend, but I also ask a lot of questions, uh, when I'm doing a consult, if I'm not working with a decorator, because I know a lot.

But I want them to explain, I want them to share, but that knowledge and me understanding, I've literally been having consults and they're like talking about like the haldi. They're, which is an event, a pre-function event. They're talking about their mendy party that they're gonna combine with their sangeet.

And their sangeet is a party the night before. Their mindi is when they're getting their mindi on. And like. I knew all those things. And then they're going in, they're having their traditional, um, Hindu ceremony and like I understand, you know, like so many details about that. And so like, they were at the end of this consult, they're like, you have just, you are so knowledgeable, this we just wanna work with you because we want this to be easy, but you need to get that knowledge and that knowledge has taken years for me to learn. But also, I lean on my decor friend noir, and I bring this up. From a knowledge standpoint, because this knowledge is not something you can just go buy a course on.

This is not easy to come by knowledge. And we actually have our cultural Rockstar workshop coming up in Minneapolis, Minnesota on April 15th and 16th. This is like a once in a lifetime opportunity for you to immerse yourself and walk out with. Cultural wedding confidence that you will understand because she is going to give a whole discussion on, she does about 65 to 70 weddings, if not more.

I think she's done 101 year for the last, I think seven years. So like all the knowledge that she has. You guys are gonna hear like what does the Muslim culture need? What does the Sikh culture need? What does Hindu culture like? All these idiosyncrasies around that, like what are these different events?

How can you sell to them? How can you come up with designs that will honor some of those customs, some of the idiosyncrasies around those cultures? Like all of that knowledge. Is going to be shared at this workshop, so I just I'm bringing it out there because, or putting it out there because I know that this is like a turning point if you want to have a different revenue source, if you want to differentiate yourself in your market, this is how I am the cultural wedding person in my market.

I'm actually the cultural winning person in education. Like I literally, somebody was asking about a quote in some Facebook group and I had four people tag me because I am an expert at that, and you want to be able to start positioning yourself as an expert. You need to start somewhere, and this two-day immersive experience is going to be invaluable in that process because not only are you going to learn all of the like backbone information, but you're gonna learn about structures.

You're gonna learn about different, like different customs and how you can design around them. You're gonna learn about event design. We're gonna talk about pricing a lot of times like pricing with them. They usually have big budgets, but they always wanna negotiate. But guess what? I don't negotiate. So even how I phrase it like, I'm gonna give you my best price upfront because I don't wanna go back and forth and like I'm just gonna give you a good value from the get go.

It doesn't need to be the cheapest price in town and they might chop you and that's part of it. But I know that I can price that wedding in a way that is going to be profitable and is going to make. Me stand out because I am such an expert at what I do and I have impeccable design sense. Like they love that.

They want to be different than everybody else. They want to have a wedding that is Instagram worthy. I the funniest story, I did a wedding last year and I got a text from the planner. Everything's running behind, which often happens because these weddings usually have tons of people and. They don't really listen very well, and so all the people from, there's a thing called a barot, which is when the groom comes in, usually on a horse.

I'm telling you guys on a horse, this is very cool, comes in on this horse that's all decked out in this crazy outfit and pulls up and then they do this dance. It's really a fun thing to watch. I've watched it dozens of times and the one time somebody did a Jeep that was a little. Much for me. They put hooked all these speakers and I was just like, seriously, dude, it's lame.

Go get a horse. Like then one of the horse people I think it had a baby or something and so it was like there was a baby white horse that was all decked out that was like with it. And so it was just like so cool 'cause like here's the groom riding in and then here's this baby that's, and it was a white horse.

It was so cool. But. You know, like understanding all those experiences are going to set you apart. And I talk about setting yourself apart because I am positioned so, so deeply that even in a Facebook group, people know that this is my jam. And I like literally did a virtual estimate walkthrough.

With another florist that was struggling because there are so many different pieces of this, and a lot of times they want you to repurpose things. And there's things that I say that just help squash that because repurposing things when you cannot control the temperature and you're gonna be using them for the next day can be really tricky.

And they're just like little idiosyncrasies that we are gonna just dive deep into. But that is part of ex, that experience of really understanding. What their needs are. So can I really position myself as an expert about what they need? And so that is a really big part of real niching down and being able to make impactful revenue.

The next part I think, is really being able to come up with designs. Are next level, like that are outta the box different, making sure that those designs can be supported on the various structures. Pipe and drape structures are very common in cultural weddings, but often very tricky. And I've developed all these tricks and tools to make pipe and drape structures.

I, I've done. Completely foam free. So if you are a foam free florist, like we're gonna be talking about that in the workshop. That is a trickier thing because normally when you're doing foam free, you know, you of course there are ways to get water sources. There are all the ways to, to make your designs last.

But when you have the sheer volume, unless you've employed every. Florist to freelance for you. That's hard to do in a short amount of time. So I've kind of developed, even if you are foam free ways to make your you know, designs not only beautiful and over the top, but foam free. I mean, I've done a. I think it was a $23,000 foam free Jewish wedding.

And I did a complete hipa, I did, elevated centerpieces low centerpieces, like all of that foam free, and I. So there are ways to make anything work, but what booked me that client is two things. I was featured in Minnesota Bride in a sustainability shoot, and two, I had cultural wedding experience.

So like I was able to say, I can do that and this, and. Next level gave them a proposal that I made virtual mockups. 'cause I had this like amazing idea for their hipa. She was a fashion designer in New York, so I wanted her HIPA to be a statement I. I feed off of usually like in my consult, really diving in to one thing that's like super important or like, especially with cultural weddings, those several big key points.

Like a lot of times people wanna have a really beautiful mund up or ceremony structure, or they wanna have a very beautiful backdrop. If you haven't done a cultural wedding before, it's the funniest thing in many cultures. They make a stage and literally put a couch there, and the couple sits there and people come up and say hi to them and stare at them all night.

It's not something I would wanna do on my wedding day, but like for real, this is a thing that goes on all night. They sit on this couch and so I work with various decorators of course, nor my decor bestie, but I've worked with several others that they have couches, they have, pipe and drape to do the, the drapes in the background.

They have structures so we can, you know, do whatever to make this backdrop phenomenal. So they like to invest a really good amount of money on their ceremony structure and their backdrop. And then, you know, sometimes just based on budget, maybe we think of like an option for some of the centerpiece tables to be, not so game changing, but we do something impactful for something else.

But I mean, I've made everything from peacocks. I've made rose blankets to go on moss, elephants. I've made beautiful. Ceremony garlands, which is actually something I'm going to teach you in the workshop. I love to do like pearl accents, so like I'll put a little dangle with some pearls on it and then put like a spray rose bud on the, it just up levels them a little bit so you can charge a little bit more.

They're funner to make. I'm gonna teach you the hydration method, so the hydration chamber method, so you know that you can make these things ahead of time so you're not stringing shit the morning of a wedding. Because there are also like timing things that are really tricky with cultural weddings.

It often, in the Hindu culture, it is suspicious to get really married early. It seems like 10 o'clock is a magical time, but. I've had cultural weddings that have started at eight. And so like literally I've even set up structures the night before. Like, and got done at like 11 o'clock midnight.

I've been setting up a ceremony structure at like four or five in the morning. I've gotten there at three in the morning before. That is few and far between because. For me, having life, work life balance is super important. My family is important, so I usually try to make anything and I just make sure that the mechanics are really solid so that the next morning I make sure that they adjust the temperature, I spray it with water so that it's really, really, has Dr.

Drinking outta the pedals everywhere it can. And so that I'm not like just. Running around at four in the morning all the time. So those are also things that we're going to teach you in this, this workshop. So starting out with like really great design, understanding your pricing, I think a key mistake because people are so afraid.

I often see a lot of overestimating because you just surely don't know and you don't want to underestimate it, and then you lose out. Um, and so that's why that florist actually hired me to go over their proposal and, and help them walk through that. And I love doing that. It's super fun. But they are complicated and just like a complicated American wedding like.

Those things are multi-piece, and often in my experience, like the person isn't really dedicated to a concept, and so I'm usually pitching, like for centerpieces, you know, they really want this concept for, let's just say their, their backdrop, but like their centerpieces, they don't care. So usually that comes down to more budget options.

And so like, I'm like, here's this dream. Backdrop or dream mup. And then here are some options that I think will help us closer to get into your budget. Often I'm sometimes like, I'm like, they don't know how much flowers cost and it's our job to educate them. So that part sometimes can be discouraging.

But that's the same with American weddings. You're going into it and all of a sudden you tell someone, Hey. You wanna spend $10,000 and you want $25,000 of flowers. I have that same conversation when somebody's telling me they wanna spend $10,000 and they're showing me a stage backdrop that my gut feeling says that it's a lease, a $7,500 stage.

Then they're telling me they have 50 tables. And so I just do start doing, I call it, like just basic floral math. And then they normally don't do bouquets, so we're saving, they normally don't do bnes. It's normally just two ceremony, gar garlands for the bride and groom. Sometimes it will be garlands for the parents greeting them.

When they meet is something that I've made garlands for as well. Usually I just make cheaper carnation garlands instead of making them a little bit fancier, just so that there's something the parents are usually trying to outdo each other and making sure that it's really nice because it's a very big thing being married into each other's family.

And it's not like in the American culture where you're like, I, I don't care who these people are which often happens, but it's like they're gaining a whole. Family, not just a daughter-in-law or a son-in-law. They're gaining their whole family at that time. So it's just treated differently in a way that's very, very interesting but also very beautiful to watch because you're just seeing a different culture unfold and it's, it's very fun to be involved in that.

Kind of that process and how things are. Sometimes it gets really gamey, like they're wanting to outbid each other or outdo each other from, uh, like the grooms family will do one night and then the brides family will do another. And there's just like this competitiveness of making sure that.

That night is nicer than the other night. I mean, these are actual conversations that I have been a part of. They wanna make sure that their flowers are better than the night befores. And you're just like, who cares? But it matters to them. They're entering into this weird dynamic that it's very competitive to make sure that you're showing that you are.

Established and have money and you are throwing this beautiful party and it's better than the night before. And like I have had even a wedding that I did and two weeks later a family friend was getting married, so not family, family friend, and they were worried that their wedding wasn't cool enough compared to that they added.

$10,000 Sangh. So the party, the night before I was not touching. Before it was $10,000. I figured it out in 10 days. I'm actually going to be doing an episode soon on figuring out, because in their culture, it seems like they get a little anxious near the end and want to add, they want to add, add more, more, more.

And I have added. Probably the max is like $18,000. About two weeks before 10 days. Sometimes I've added stuff the week of. Luckily there are, things that will just be readily available at my wholesaler, thank goodness. But it is a strategy of me understanding how to pull off some of these things short term because it's very much in their culture.

To be last minute. Um, from my experience at least. So we've talked about design, we've talked about gaining knowledge, we've talked about really like the experience, having the experience. And I'm not only talking experience with understanding doing a wedding like this, I'm talking about your experience of actually doing this.

And I. When my first wedding, I actually, my first Indian wedding, I remember doing it and it was at a hotel here in Bloomington, Minnesota. And I remember like they just wanted things to be really over the top. And I remember way back in the day, hand stringing orchids and. Tying them to bamboo that I painted.

Just think of how fucking ugly this is you guys. And I thought this was cool and in a tall cylinder vase. So there was like these tall bamboo sticks with pink MoCAs dripping out from all around the vase. Then for their I think it was a garba, which is a. Depending on where you're from in, you know, wherever.

In India they had me make a henna flower with rose petals and it was on the dance flower floor and they danced around it. And this was my first one. And it had this really unique candle holder in the middle of it that they had candles lit on there. So of course I was worried that all that glue, that 3M spray adhesive that I put on the foam core board to make this pedal shape of a henna flower, um, it was like kind of a paisley design.

I was worried it was going to catch on fire. And I just, I told them my concern, that's all you can do is tell them your concern. And it was fine. It did not catch on fire. So that was great. But like that experience I think pole vaulted me forward, like getting that one wedding under my belt, getting that experience.

Of working with somebody or just of really understanding what was up because they are so complicated. But that experience I think is something that you can also, like this workshop is going to provide such a similar experience. 'cause we are making a month, we are making a backdrop. Um, we are making garlands.

And so then you will have that experience for your portfolio. And you being able to show someone to me is invaluable. They love to know that you have done something like that before. So we have a beautiful color palette figured out. It's going to be like kind of a orangey red. I love the Nina Rose. If you guys don't know that Rose, it's one of my favorite.

It reflexes. Amazingly, I love it. And then it's gonna have Ethereum in there that are going to be more of that pea, peachy ish color. Uh, it's gonna have burgundy in there. It's gonna have some pinks. It's, it's going to be so pretty. We're gonna be doing like carnation garlands on there. Uh, it's gonna be so good, but.

That experience is something that will be at this workshop. Otherwise, another way to approach what I often see florist will do is they'll like. Bid to make no money because for one they're probably underquoting 'cause they don't understand or you're over quoting 'cause you're scared, one of the two.

And from there, you know, you've booked it because maybe you were the cheapest. And then from that point, or they'll come back at you and say somebody was cheaper and then you lower your price. I've seen that happen. Oodles. I think if you are going to reduce your price to get the experience, the best way is to just position it as you are doing this for the experience to build your portfolio.

This is a portfolio building exercise and that is why it is the price. Because another thing in cultural weddings, they all talk if they are all friends. I have actually had estimates shared. Two years down the road from their cousin, second cousin, whatever, they have shared the estimate. So like I then can say that was a portfolio building piece and not something that I'm interested in doing at that price right now.

I did that so I could get the photos and so I could get the experience. If there is some crazy thing, even on an American wedding, that is the best way to position. If for some reason you want that thing so bad that you are willing to do it at under market value, knowing that you're trying to do this, to win this wedding, always position it.

This is a portfolio building piece that I really would love to be doing, and I am doing it for less than I should be. And I don't recommend this as a practice. But I think everybody has been there that they want something, they want that wedding, they want that whatever, and. This is your opportunity to position it so it doesn't come back and bite you.

And that's really prevalent with the cultural wedding. I don't want somebody to be able to share that. And if they do, I can now say if for some reason this was, I don't do portfolio building pieces. I don't have to do them. I've done so many. I at this point have probably. I've been doing cultural weddings for 15 years and.

Because I remember I was in my old house, I remember spray painting these stupid bamboo poles in, in my yard at my old house in Eden Prairie, Minnesota. Like I remember like that wedding so vividly because it was such an experience for that first one. And I just don't need to do that anymore. Now that I've done last year, I think I did 35 cultural weddings. I mean, I've done my fair share, I have paid my dues. I just don't need to. But if you want one, if you really wanna do it, make sure you just position it so that it doesn't bite you in the butt down the road. 'cause that would suck. So getting that experience, that portfolio, and then that kind of ties back to having that.

You are owning it on Instagram kind of strategy and you're really talking about it. And even if you do one wedding, guess what? There are so many different facets of that wedding for you to capture. They, in the Hindu religion, they usually have a ganache statue. You could be like have rose petals around it.

I've actually made a really pretty little mini garland that I attached, almost like a kind of a flat, it was kind of a flattish corsage, but I essentially took some base like a leather. I'm not, I'm a vegetarian, so it was like a fake leather base and made this kind of ornate kind of glue on corsage and attached that to a mini carn little garland.

And I made the ganache tattoo its own little beautiful garland and that's a moment the. The mund up or whatever structure is a moment. If you've made a ceremony garland, that's a moment. All of those things could be different posts on Instagram to again, position you as an expert. Alright, the last thing that I really wanna talk through is if you wanna really solidify yourself as that expert or that go-to person in cultural weddings.

You need to start networking in the cultural space, and that can be a little scary. It was scary for me when I first started doing it, but now I'm just like, I am who I am and like I show up because I am the expert in this and like I know that people are hiring me because I'm an expert and like I embrace.

That feeling, that positioning of me and like, you know, when the person calls me and they're like, I know the Patels and you did their wedding. And, and I know that I've gotten there because of a lot of that, but I've really gotten there because of the relationships that I've formed with planners and decorators.

There are. Tons of decorators that really stick in some zone of genius. Like my friend Nora, her zone of genius is hindu weddings, Muslim wedding, Sikh weddings. She's done some Somalian weddings. She has done you know, a few other random, but like she lives a lot 'cause she is Muslim. So that is very comfortable for her.

She really understands that religion. But she does a ton of Hindu and a ton of SEH weddings and so that's her zone of genius. So like, I am her florist, so I collaborate with her. She sells the designs, we. Game plan. We do all the things and I show up and execute it. And I'm basically a subcontractor of hers.

So I am her florist and she contracts me to do the job. So the client pays her everything and I'm subcontracted. I have another wedding planner slash decorator, so she does full planning. Design everything. Nora really specializes in design there. She does a lot of the ground up sketches. I love when I see her sketches and then I make it, and I'm looking at the picture she drew and she's always like, Jenny, I can draw it.

And you just make it. And it just always makes me feel like creatively so fired up because it looks like her drawing and I. The wedding planner slash decorator. Like her weddings are always really different. Like she had the wedding that the people like they wouldn't leave. And so the wedding just got pushed behind.

I don't think I finished that story. Literally, it was going a hour and 20 minutes, and the people would not sit down for the ceremony. They would not le leave the barat and come in for the people to actually get married. And inevitably I think it was a big sign because that wedding was in September and they are getting divorced 'cause I dropped her off Valentine's Flowers to say.

We love you and we're sorry you're getting divorced, but that whole day was a sign that this was going the wrong direction 'cause nobody was listening. And those things like don't normally happen this off track, but things can get off track and like she's. Usually an expert because she is the planner, she is designing, she is everything, but her weddings are very usually refined.

She does some Nigerian weddings as well. Beautiful. She's done a bunch of beautiful, her husband is Nigerian, so like, it's just, everybody has their little niche. I did the wedding that I did, that Jewish wedding that was foam free. She was the planner, was a Jewish planner. That is her niche.

She does tons of Jewish weddings. That's like where she lives. She knows all the ins and outs. So collaborating with those people, being that expert is only going to get you ahead. Like I rarely do weddings at this point, outside of that circle, unless I've done somebody in their family. Unless they saw me in Minnesota Bride, because I got published for doing a cultural styled shoot, which was very fun and interesting and not the norm.

So also another way to stand out, figure out something that's inspiring you and do a cultural shoot like it is so. Outta the box that if your local bridal magazine doesn't see that or even pitch it to them, I wanna do this idea like this is a great way for you to get the experience and get seen, but you can do that in collaboration with a cultural event planner, a cultural decorator that is a great resource for you to start a relationship with.

I would really love to do a styled shoot to get published, and I have had. Two cultural style shoots since I've really kind of went all in into elevating my brand and really making sure that anything that I'm doing is something different that I can submit for publication. And I had a Jewish one that I did like a year and January, so year in three months ago.

And I went into that and they were like, we wanna do this salad shoot. And no, no, no. I was like, let's. Think of this, can we spin this to be something different? And I said, can we make this Jewish inspired? And I was like, my friend Nora has this beautiful acrylic structure. It can be a HIPA or a manup. And I think that that would be really fun in this space.

Can we twist little details? So we got him like the Yama and like. It got published because it was nichey and content. I mean, it was beautiful, like especially the Tablescape was absolutely beautiful, but it was nichey enough that it spoke to the magazine. And so can you do something like that that will get you that exposure?

Because I want you to get seen for this, this workshop that we have coming up that will help you get seen as an expert because here you are investing in learning about. Cultural weddings, so you can put that on your Instagram. Headed to the Floral Hustle workshop to immerse myself in all things cultural weddings.

And then you're gonna have this beautiful portfolio of our styled shoot after we make all these beautiful structures. You're gonna leave with the confidence that you've learned so much about this whole process, this whole, niche that could be seriously impactful revenue. I, one year, I think last, no, was it two years ago?

I had $186,000 of revenue just in cultural weddings. Just in that, like that's pretty good. And that's what, just me having relationships and doing a couple one-off things. You know, with people that have circled back that I did a relative I've had cultural weddings that were $35,000. I've had them be $25,000.

I. They are a great opportunity, and I wish people saw that opportunity more, and so that's why I created this workshop with my decor besting or because I, I want to share how this can seriously change your business, position you as the expert in your market. Grow a revenue source that is likely untapped by any singular florist.

Position you as the go-to person in your market because once it starts, you're gonna get on the train and then it's just gonna keep going. And I want that for you. I want there is always. During Covid, there were still Indian weddings. They just went down to Rochester, Minnesota, like there were still tons, they were having 'em at people's houses like it.

There are always cultural weddings. It is nonstop. I, my friend, no, is got a huge crazy booked year and the majority of the world, their bookings are down a little bit. So this could be an opportunity if your American wedding bookings are down. Add this new niche like this could be, I don't care if it's Jewish, Hindu, cultural in general, whatever it is, like there is money sitting out there for you, and I want you to make seriously impactful revenue that you're like, business just feels so good.

Thank you for listening. Flower Friends, if you wanna check out this workshop. I know I just talked a lot about it, and I didn't mean it to seem salesy, but I am so passionate about these workshops. We just had the installation workshop and. Produced one of the coolest styled shoots that I've ever done because I, it was an orange slice theme.

If you haven't seen it. It's on Instagram. It is it was so beautiful, the photo shoot. I'm so excited. I just got the gallery. I'm so excited to share it with everybody because it, it was over the top. Like people walked in and were like, wow. And you can be a part of that because this is going to be an open house.

And I'm excited for everyone to see what we create. So head to the floral hustle.com/rockstar because you will be a cultural rockstar when you leave. Thank you so much for listening, 📍 flower Friend. And you have an amazing flower filled day.