How to Get Real ROI from Styled Shoots (and Stop Wasting Your Flowers + Time)
In this episode of The Floral CEO Podcast, Jen breaks down how to truly maximize your ROI from styled shoots — so your time, flowers, and creativity actually lead to booked weddings and stronger industry relationships.
Using real-world examples from two Minnesota venues (including her favorite, Essence Event Center), Jen shares exactly how she approaches styled shoots strategically — turning them into open houses that build vendor connections, attract ideal clients, and generate lasting content for your portfolio.
Whether you’re a florist just starting to collaborate with venues or a seasoned designer looking to refine your approach, this episode will help you stop saying yes to unpaid, unstrategic shoots — and start saying yes to smart exposure that grows your business.
🌸 What You’ll Learn:
- How to turn a styled shoot into a revenue-generating open house
- Why collaboration with venues is the key to getting on preferred vendor lists
- How to politely ask for cost-sharing or compensation for your flowers
- Smart strategies for using silks or drieds to save on flower costs
- The creative mindset shift that helps you design for inspiration, not obligation
- Why you should only participate when there’s clear marketing and visibility ROI
- How to pitch venues on ideas that benefit both of you — and land future bookings
💡 Key Takeaways:
- Don’t just show up with flowers — show up with strategy.
- Styled shoots can be powerful marketing tools when leveraged the right way.
- Exposure is great, but exposure that converts to clients and connections is better.
- You can (and should!) ask for money, trades, or shared costs — your time has value.
- Creativity can coexist with boundaries — know when to say no.
🎧 Perfect For:
Floral designers, wedding pros, and creative entrepreneurs who want to make smarter marketing decisions — and ensure every petal, partnership, and post leads to growth.
