How to Grow Your Floral Business Revenue (Without Guessing or Burning Out)
How to Grow Your Floral Business Revenue (Without Guessing or Burning Out)
Growing your floral business revenue doesn’t start with hustling harder — it starts with clarity.
In this episode, Jen breaks down how to intentionally grow revenue by looking at what’s already working, identifying where your biggest opportunities live, and creating a strategy rooted in facts — not feelings.
After a full month of deep coaching sessions and mastermind strategy calls, one thing became crystal clear: florists who grow sustainably understand their numbers, track their revenue intentionally, and make decisions like CEOs.
If you’ve ever said:
- “I want to make more money, but I don’t know where to start”
- “I’m booked, but I’m not profitable”
- “I feel busy but unsure if I’m actually growing”
This episode is for you.
In this episode, you’ll learn:
- Why “I want to grow by 10%” is not a strategy — and what to do instead
- How to break down your revenue by category (weddings, funerals, corporate, a la carte, etc.)
- How to identify which part of your business has the most growth potential
- Two main ways to grow revenue:
- Increasing your average order value
- Increasing the number of aligned clients
- How small pricing adjustments (delivery, setup, labor, service fees) can unlock thousands in revenue
- Why tracking and forecasting your weddings changes how you make decisions
- How upsells, thoughtful design suggestions, and month-out calls can increase revenue without more bookings
- Why paying yourself should be a forethought, not an afterthought
- How cutting expenses and improving margins can increase take-home pay without more work
- Why running your business on data (not vibes) is a CEO move
Key takeaways:
✔ Revenue growth comes from reflection + forecasting
✔ You don’t need more bookings — you need better strategy
✔ Knowing your numbers gives you power, confidence, and options
✔ Paying yourself is non-negotiable — this is a business, not a hobby
✔ You don’t need more bookings — you need better strategy
✔ Knowing your numbers gives you power, confidence, and options
✔ Paying yourself is non-negotiable — this is a business, not a hobby
Tools & resources mentioned:
- Profit First (book & audiobook)
- Simple revenue tracking spreadsheets
- Forecasting your booked weddings throughout the year
Ready for support?
If this episode made you realize you need help building a real growth strategy, Jen offers:
- 1:1 private coaching sessions Coaching Call-1 hr. $ - Jeni Becht
- The Floral CEO Mastermind — monthly strategy, Q&A, and CEO-level support
👉 Learn more at Floral CEO Mastermind
You deserve a business that pays you well, supports your life, and grows with intention.
This is your sign to stop guessing — and start leading.
This is your sign to stop guessing — and start leading.
