Launch an a la carte floral program
Welcome to this week’s minisode of The Floral Hustle with your host, Jen! In this episode, we're diving into how florists can launch and promote an a la carte flowers program, especially as the wedding season slows down here in Minnesota. Whether you're wrapping up the season or in the thick of it, this is a perfect time to streamline your services, provide accessible pricing, and create a flexible flower program for couples planning weddings.
Jen shares her experience running a successful a la carte program for over four years, offering pricing guidance and wedding flower packages that eliminate long consultations and make wedding planning easy for both florists and couples. You’ll learn how to set up an a la carte flower program, from choosing popular items like bridal bouquets, bridesmaid arrangements, boutonnieres, and centerpieces, to defining color palettes and pricing strategies.
This episode also highlights:
- How to set up a seamless online ordering system for wedding flowers.
- Creative ways to market your a la carte services on platforms like The Knot and WeddingWire.
- Building a social media strategy using beautiful images of your floral work.
- A look at successful examples, including the California-based Native Poppy.
By the end of this minisode, you’ll know how to leverage your a la carte program as a lead generator and a simple, efficient service that fits any florist's business model.
