The Floral Hustle

Want to start a floral business? What is holding you back? Fear? Mindset? Confidence?

Fear can be overwhelming- most commonly people are afraid of failure, afraid of rejection and afraid of disappointment. But what if you couldn’t fail because you define your own success? What if you understood- rejection is a part of the process to help you the right customer that absolutely loves what you have to offer? What if you were disappointed because you gave yourself grace to grow a business on your own terms.

What if you changed your mindset to from- I don’t think I can do this. This seems hard to I can succeed and I am capable. What if you had a mindset of abundance and that money flows freely to me. And the mindset that now is your time and you can make things happen!

Confidence can be one of the biggest things to stand in your way! What if you had the confidence to think you are capable of anything. Confidence to show up in your business as the face of your business. What if you had the confidence to make things happen?

All of those pieces start to fall in place- now what? Where do you get started.

First thing- head to thefloralhustle.com/starterkit and download the Florist Start Kit Guide. This guide is backed with business fundamental information and all the steps of starting your business.

Next thing is get the basics out of the way, don’t overthink it! Name, Sales tax id’s and any other formal business registration for your state and city if needed. One of the most overthought part is your logo. Make one in Canva or I love using design crowd and submitting my vision and have artists around the world submit designs for you to pick a winner from. You can buy number of submissions, ask for revisions and pick a winner. My current floral business logo had 235 submissions, not all were diamonds- some were awful and some were fascinating. Then- get your all of your social media pages.

Now- to build confidence and a large part of floral confidence comes with practice. Head to your local wholesaler to investing in some flowers and practice making different pieces. You can make one piece then photograph- tear it apart and make another item. You can start with an altar vase, bride bouquet, bridesmaid, flower girl, centerpieces, bud vases, wrist corsage, boutonniere, wearable tattoo or lapel flowers. You could create- 10-12 creations with the same flowers.

Then start posting on social media. Post and introduction video, introduce yourself. Then start to find industry peers to follow.

Planners, Photographers, venues, other florists, DJ’s and other wedding professionals. When they follow you back- which usually 30-40% do send them a DM to say thank you for following me. Tell them you would love to hear more about their business and asked for a virtual coffee date. Its ok to play the new kid on the block card.

Then lets build an easy to start out with plan. A la carte flowers can be an easy way for you to start with having templated offerings that give you flexibility in blooms and textures. With this you can cover basic items within your scope of confidence. Share your a la carte offerings on social media, with other industry professionals and on your website.

Once you meet with someone ask them for feedback.