The Floral CEO

Hello flower friends! 🌸 In this week’s episode of The Floral CEO Podcast, I’m diving deep into the world of styled shoots. You know the email—the one that makes you feel special because a venue, planner, or photographer invites you to “collaborate.” But let’s be real: florists often carry the biggest cost in these styled shoots, and too often, they turn into mini-weddings you’re funding for free.

In this episode, I’ll walk you through:
✨ The pluses and minuses of participating in styled shoots
✨ How to decide if a styled shoot will actually benefit your business
✨ Smart ways to negotiate financial participation from other vendors
✨ Questions to ask before saying yes (from mood boards to vendor lists)
✨ How to repurpose your flowers for more images and maximize ROI
✨ Why pairing styled shoots with venue open houses can double your exposure

Styled shoots can be incredible portfolio builders if you go in with strategy and boundaries. Done wrong, they can drain your time, energy, and profit. Done right, they can fuel your marketing with fresh images, create powerful vendor relationships, and put you in front of dream clients.

Key Takeaway
👉 You don’t have to say “yes” to every styled shoot. Always ask: Will this move my business forward? Will my future self thank me for this investment?

Resources & Links
🌸 Join the Floral CEO Mastermind for real conversations and strategies: floralceo.com/mastermind