The Floral CEO

 Hello flower friends on this mini, so we're gonna talk about overcoming rejection. Rejection is often, I, I think one of the hardest parts of this job. I mean, you pour your heart, your soul into this business, into your work, into trying, and then you know, somebody doesn't pick you out of all the florists that they met with or.

You know, somebody felt like somebody else was better suited for the job, or their prices were lower, and that can just feel hard. And especially if you layer that in with, you know, maybe personal confidence issues, you layer that in with maybe feeling. As I've talked about numerous times growing up not feeling good enough and I mean, I know personally that I have overcome so much rejection, you guys, for me to do 1700 weddings, do you know how many times I had to get up to bat?

Do you have many times that I got rejected In this process, I even as an educator, like I'm not everybody's cup of tea. But when somebody goes and puts like a negative review of the podcast and says that, like I said, the word totally, I don't know. It was some they said, I said a word often or, you know, you get a review and somebody says that your communication would wasn't as fast as they wanted.

Like rejection can come at any point of the game. And it can come at you in so many different ways. It could even be at a networking event and someone you thought you had a relationship with just all of a sudden, you know, doesn't acknowledge you. Um, maybe because they're full, you know, they're full in their own kind of place right now, or maybe they didn't see you.

Maybe there's a million different reas reasons, but like rejection is real, but. How do we overcome that? How do we bounce back Because the quicker we bounce back or if we let it just brush off and not even let us impact be impacted by that, that's what really makes us thrive as entrepreneurs. So for one, how can we just normalize rejection?

Everyone experiences it. From beginners to people who have been here in the industry forever. It means you are taking action. It means you are getting up to bat and it is part of doing business. I mean, I think we all wish it wasn't, but I also am glad that people have choices that people can find that perfect person that really spoke to them and spoke to their situation, but.

How do we really separate our self-worth from those outcomes? So just because we didn't get that job, we need to make sure that a no isn't judgment on us or necessarily even on our business. It could be it's not the right timing, the right fit or the right budget. And so if we can go in and reframe the story, think of rejection as redirection towards something being better aligned.

No can protect you often from the, the blatantly wrong client or wrong opportunity, or potentially that no could mean an even better job down the road. So if we can focus on that hidden feedback, which honestly feels hard, how can you look at like sunshine and rainbows, Jen, out of something that I spent a bunch of time on doing a proposal I've spent a bunch of time on, you know, doing, um, emailing back and forth by doing a consultation.

I spent all this time and now I'm being rejected. But if you step back, and this is something that we often do in the floral CEO Mastermind, is step back, like what could have gone better or what could have gone different to help get us closer to that goal of booking that client? Like, could we have refined our pitch?

Could we have refined our communication? Could chat GBT have written us a better email or like. Did we attract, and this is something actually we've been diving into recently with several of the girls in the Mastermind. Did we attract the wrong client in the beginning? And how are we, or what can we change to stop attracting these people and start attracting the right people?

Because sometimes when you don't step back. Really look or have somebody else look at your business. And this is actually something that I am doing next month in the floral CEO Mastermind. So if you were listening to this and you wanna join in September, we are diving into social media because often a lot of these hiccups down the road where we're not getting that ideal client into our ecosystem.

We're getting a client that maybe is a price shopper or maybe somebody that just is blatantly misaligned and it's because of how we were marketing ourself. So we are diving into all things social media and really developing social media as a sales engine that will fuel your ID ideal client and hopefully like get us not normalizing rejection as much.

So when you're diving in to thinking, okay, I just met with this client. I spent all this time for one, I would love for you to step back and acknowledge and celebrate. And this is one thing that we also just touched on in the Mastermind because I have a person who's worked for another floral company.

For 30 years, I absolutely love and adore her, but she is getting out there and doing her own thing and I am so proud of her 'cause she has booked all of these weddings and she's getting up to bat with all of these clients. But we are not closing all of them 'cause we are attracting some of the wrong clients.

But I celebrate her so much for her bravery, for get putting herself out there and that rejection. Is really proof that she's showing up in our her business that honestly she's showing up for herself and this, this person is very special to me and I absolutely adore her. So like seeing the person who entered the Mastermind to the person now, like the confidence that everything is so elevated that now we just need to tweak things to get them to match the business owner that I know she is.

And often when we can reflect on these things, that rejection and that proof of us really showing up is, is realistically something that if you step back, you can be proud of because you are coming up to bat. You are actually getting people who are waving their arm and are saying, I'm interested in your services, and that is something to celebrate.

The next is I really want you to keep in perspective that one no doesn't define you. If I step back and look at like all of the nos that I've gotten and all of the yeses, like it brings perspective that I have a very robust and big business, but. If I didn't, if I just like focused on like, I didn't win this one wedding 'cause they chose X person like that, can you start to lead you on this like downward spiral of feeling like shit, which just isn't a place that's going to propel your business in a positive direction.

So you need to really work on building resilience and almost like. Just like going to workout, just like going to CrossFit, like resilience is a muscle that over time rejection can get easier to handle and your resiliency can really compound over time. It's like practicing or training, but then bringing that into like, what do I do to recover?

So if you have a ritual like. Normalize taking care of yourself after a tough, tough no. Like if you worked really hard on this, it is okay to have your brief little pity party and then venting, resting, um, going for a walk, like doing something that brings that fire and that passion back to your why. Do that because you deserve to do that.

You've worked hard. And now you need to just have this little mini recoup so you can go out and kick more ass. Like this is normal. Rejection is normal. Recovery from that rejection is art. Like you need to train yourself to be resilient, to have the energy, to just redirect that, maybe that feeling of rejection so that you don't stay stuck.

So reach out to another client. Work on content, refine your systems, work on yourself like I, the best work that I've done in my business has been on myself and forward motion when you are in this state is the best antidote. I know that like when I have been, a lot of times people come into the mastermind.

Or come into coaching when they're at like a moment in their life where like things are falling apart. You don't need things to be falling apart, to move ahead. You can literally pick up that momentum and to even bigger momentum, like your success can compound with strategies and. Literally having a community to support you.

Like any time that you are feeling the opposite of rejection, you're like that, you're feeling this big win, take that high into even more like strategy and more just fire like. I get on fire about my business, I get on fire about you guys. I get on fire about my coaching clients, like I love people. Uh, really just like moving forward, kicking ass, taking names and growing their business into something that they love that also is in alignment with everything else.

Like that to me, is just like the secret sauce to what we're trying to do here. We're trying to build a business. We're trying to make money, and we're trying to do it in alignment with it and have it feel really good, and rejection is the part that can drag you down. So anchor that rejection back to your why.

Reconnect with your deeper purpose and goals, like if you have a temporary setback that doesn't change your mission, that literally is just part of your story. Yeah, I didn't get this job, but like I had a wedding planner reach out to me and have this amazing opportunity the week after. Like even if you want to have a mantra, every no gets me closer to the right.

Yes. And, and I hope that you know that you are worthy, that you are building something. Beautiful. Something meaningful and something that takes time. But with time, everything is going to evolve into this like beautiful entity that you created. Every no is an evolution. Every yes is an evolution. You are forever evolving and that's what's amazing about working for yourself.

About being a creative entrepreneur that we get to, we get to play with flowers, you guys. People want us at their wedding or at their event to make things even more beautiful. We are honestly like so lucky that we get to fuel our passion for flowers into a business. And that person who's rejecting us just isn't our human.

And let's go find people who are. Thank you so much for listening, flower Friend. And you have an amazing flower filled day.