The Floral Hustle

Want an easy way to dive into pricing correctly head to thefloralhustle.com/pricing

In the Facebook groups I am in- pricing is the most asked questions. A florist will post a picture then ask what would you charge. While I get some projects it is hard to know where to start with pricing a unique design concept, what other florists might charge for something could be drastically different from what you should/could be charging for that piece. When you step back from that statement you might ask yourself how would our pricing be different if we have the same inspiration picture? There are several ways that pricing could be different- #1 flower wholesale price could vary by region or even wholesaler. #2 The interpretation of the flowers used could be different from one florist to another. #3 The fullness of the completed piece could be different and with more flowers likely more cost is incurred. #4 Different markup thresholds- one florist could have a 3x markup on wholesale and another have a 4x markup. A florists labor cost could also be different- 20% with one and 25% with another.

Then on the whole wedding- Some florists charge a percentage of the total for setup/delivery/flip/tear down.

I personally do not charge a flat fee and prefer the pay per item model. Then the couple is paying for the services they use and your not getting short changed by charging a flat rate and things are piled on you that weren’t originally agreed on.
Setup/Delivery- On this cost I look at several factors. *Number of stops *Complexity of the stops *Is a delivery truck rental needed *How easy is it to load in. *Load in complexity- is it on the 15th floor of a huge building and you are loading into a tiny loading dock with a ridiculously small elevator. *Will I need a team of people to setup. *Is there a ton of work to get water if needed. *Is there a ton of onsite design work? This fee could be $250 up to several thousands of dollars or more if a luxury wedding.

Room flip/repurposing- For this charge I look at complexity of the flip, time allotted for the flip, if things are being moved how complex is moving it and do I need additional team members. This could range $150- $500 or more

Tear Down- This fee for me depends a ton on the timing. If the tear down is at 10pm, Midnight, 1am or next day I charge according to the time agreed and how long we have to have tear down complete. Timing I usually add an additional $50 for every half hour. Next day tear down which is my preferred I will position as half the price of late night tear down so they are incentivized to try and get the venue to allow next day. I also look at the complexity of the tear down and if there is a ton of water to dump or a ton of items to dispose of. This could range from $200-$750 and up depending on variables and more if it is a luxury wedding.

But here is one thing that is the most important factor of them all- you are the CEO of your business and you determine your pricing. The only person who can truly dictate your pricing is you. I also think being the cheapest in town will leave you frustrated and feeling burnt out- you are running a business and need to make money.

Want an easy way to dive into pricing correctly head to thefloralhustle.com/pricing