Profit Isn’t a Dirty Word — Why Making Money as a Florist Matters
In this week’s minisode of The Floral CEO, Jeni dives into a word that makes many creatives cringe — profit. For too long, the floral industry has treated profit like a dirty word. We’ve been told that doing something we love and making money from it can’t coexist. But that couldn’t be further from the truth.
Jeni shares why it’s time to unlearn the mindset that “busy equals successful” and start building floral businesses that are sustainable, profitable, and joy-giving. She opens up about how shifting her focus toward profit created more freedom in her business — fewer weddings, higher margins, and more creativity.
You’ll walk away from this episode with a fresh perspective on money, mindset, and the true purpose of profit in your floral business.
🌷 In This Episode, You’ll Learn:
- Why florists often feel guilty about wanting to make money
- How the industry glorifies overworking and undercharging
- What it really means when your business isn’t profitable
- How Jeni redefined success and created space by working smarter, not harder
- Three new ways to think about profit:
- Profit = Purpose Sustained
- Profit = Paying Yourself
- Profit = The Power to Choose
💡 Key Quote:
“You can’t pour from an empty vase — and profit is what keeps it full.”
🌿 Resources Mentioned:
- The Floral CEO Mastermind — Join Jeni and other florists for mentorship, pricing strategy, and growth support: http://floralceo.com/mastermind
- DM Jeni on Instagram: @thefloral.ceo to chat about your pricing or profit struggles
✨ If You Loved This Episode:
- Subscribe to The Floral CEO wherever you listen to podcasts
- Leave a review to help other florists find the show
- Screenshot and share your favorite takeaway on Instagram — tag @floral.ceo so Jeni can cheer you on!
