The Floral CEO

 

Hello flower friends, this is Jen, and on this mini sode, we're gonna talk about letting go of perfectionism to really move your business forward. I often will. Run into something when I'm coaching somebody that there's something holding them back from posting this thing or from moving their business forward in some way, or sharing things that they've created.

And it's normally because it doesn't feel perfect, and if it's not perfect, you don't wanna share it. And I'm here today to say like that perfectionism and that mindset is really holding your business back. So let's just talk about perfectionism in general. It's that sneaky little voice that is telling you that you're not ready, that your website needs more tweaks or something that you're putting together, like launching or even just talking about your business in general just doesn't feel right and these things are holding you back.

Yeah, and in many ways if you have been wanting your business to, to be at this certain level, I bet you you could sit down and actually think of specific examples of when something wasn't perfect. I know that I, I've not launched because I didn't feel like I had the right photos for something, or I mean.

Everyone has their own examples. So perfectionism often masquerades around as having high standards, but often we are, we are just scared we're, we're fearful of people judging us. We're worried about. Like failing and that what if this doesn't work? And you know, if it isn't perfect, it's not going to work.

So you might be stuck editing, you might be stuck thinking about rebranding. You might be stuck thinking about this perfect time. And one of the biggest questions that I, I always ask when I hear somebody talking about, you know, in the future they wanna do this. And I always hear, I call 'em if then statements or when statements, when this happens, I can, or if this comes together, then I will.

And so if you hear yourself saying that in some point in the future when all of these fucking stars align, you are going to be moving your business forward. That is holding you back. That is often perfectionism in disguise. Or maybe you are taking on things in your business that you shouldn't be, that are reducing your capacity, and you need to make room to be the CEO in your business.

If you are sitting there for months and months and saying something is not ready or you, you're not posting on Instagram because it just doesn't feel perfect, this is your permission slip to be like I. Moving forward or progressing is better than perfect. It just, even doing something and getting it done, done is better than perfect.

So the number one shift I wanna talk about as far as a strategy to, to really just start moving things forward is adopt the mindset that done is better than perfect, and then shift your perspective that. I don't need things to be perfect. I need things to be progressing. Then try to set rules, time, rules or boundaries in place that you'll give yourself a one day to make minor edits, and then you're, you're rolling with it.

You are gonna give yourself a day to muster on the new name for something you wanna do, or picking a color palette for something. Whatever it is, you can always refine it. Once it's moving forward, then you wanna really focus on that you are serving. And it's not about you. It's not about how you look.

It's not about will they like me, will they like that? It's how can I help someone today? People need your services. People are looking for florists. They're looking for solutions for their wedding, for events, for their baby shower, for their bridal shower, for birthdays, for whatever. You do not need to be perfect to do any of those things, and that fear of imperfection is stealing your power.

All right, my next strategy, strategy number three, set time limits on decisions. Give yourself a deadline for good enough. If it's, let's just say you're working on, like tweaking your logo two hours max. An Instagram caption. I have seen people take hours on these. Who fucking cares? 15 minutes. 15 minutes max website update.

Do your tweaks. Give yourself a day to soak it in and then hit publish. Boundaries build momentum, and momentum beats perfection every single time. Then strategy number four, build a messy action muscle. Start celebrating taking imperfect action. Create a messy wins. List that every time you put something out there that wasn't perfect, but you moved your business forward, write it down, celebrate it.

Over time, this is gonna help starting to rewire your brain to associate action with success and not approval. You deserve amazing things to happen in your business. You deserve to grow your business to make the money that you wanna make, to make the, you know, happiness. Like you guys like I, I actually.

Was out with my new, um, little miniature donkey babies and they're not feeling well, so I've just been in their pen, like checking their temperature and just all these things. It's just kind of crazy to think about, like things that I do now that I own a farm and I think about like how all of these things that I did in moving my business forward that have gotten me here.

Like, did I look back and say anything was so perfect that it was just like the stars were aligned and the answer is no. Like I know taking imperfect action has got me to exactly where I am today. I am relentless on moving my business forward. Yes. Have I worried a million times when I've put something out there that you know somebody, is it gonna be received well?

Is somebody gonna really get what I'm trying to do and how I'm trying to help? Or with my floral business, is somebody gonna think that I'm one of the cool kids and wanna pick me like. I, I would rather you put something out there than and than not do it all. Because if you're worried about the cool kids, you're gonna find your own.

There is like this click of really high-end yuppie wedding planners here in my market, and they're so cool and you know, just all the things. And I tried so hard to be in their club and sent them things in the mail, like little care packages, drop flowers off at their house and totally kiss their ass.

And there's a couple florists that work with them consistently and do amazing, huge events with them and. I just step back and go, I'm a different kind of perfect that doesn't fit with their perfection. And that used to make me really uncomfortable. And now I get to deal with people who like me, who like my work, who like my tattoos and my, you know, my, my farm vibes that I have now.

'cause literally like. If somebody's bugging me, I'm probably out on the farm. You know, I, I mean, I run my business on d and d on my phone. Like, if somebody doesn't like how I've built my business, that feels really good for me. I don't fucking care if I'm not cool enough for them anymore. And maybe that's because I'm in my mid forties and at this point in my life, I just give Les Fox about other people's opinions.

But. What if you could get to giving Les Fox early in your life than I did. I mean, it, it was probably right around like my early forties. So like I'm 46 and I think it was right around 40 that I really kind of unapologetically stopped giving Les Fox about other people's opinions. And I feel so much better with that.

And if you struggle with. Just walking around with judgment. I mean, not only judgment from maybe like the wedding world or the wedding industry or fellow florists, but judgment from somebody you went to high school with. Have you ever worried about posting something or putting something out there with this specific person in mind that if they read it and they were judging you, that like would feel like shit that they didn't think what you were doing was cool?

I mean, I know I have, I have those people unfollow them, block them from seeing your shit. They're, they're not worth that for one, that effort. Um, mental effort. They're not worth feeling like shit about, and they're not worth holding yourself back if that's your family. If it's your mother, which I mean, I had my fair share of a lot of these feelings of perfection, uh, really hinging on looking for her approval in everything that I did.

And so if you have that, like how could you, for one, be okay if they're not, how could you be okay that you are moving your business forward? And inevitably supporting yourself and doing all of these big things and their opinion is not going to make you more successful. You moving your business forward, taking imperfect action is what is going to move yourself forward.

You don't need perfect branding, perfect timing, or perfect systems to grow. You just need the courage to take one imperfect step. Today, perfectionism feels like protection, but it is really procrastination in disguise. Let's choose progress instead. If this hit home, please take a screenshot, share it on Instagram and tag me.

At the floral CEO and tell me what you are taking messy action this week. I would love to hear it. I would love to cheer you on, and if you're looking for extra support, if you're like, I have been struggling with moving my business forward. I have helped so many florists in the floral CEO Mastermind get their ass in gear.

If you need a kick in the ass, if you need accountability, if you need somebody pushing you forward, cheering you on the floral CEO Mastermind is the place for you. We not only do a million training, um, different kind of impactful trainings throughout the month. We also do a life coaching session. We do office hours, which you can come and ask me any questions.

You can get live feedback. On whatever you are struggling with or help on whatever you are struggling with. In our Vox or chat group, you get access to all my templates, my contract. I mean, there's over 80 course modules you're also getting access to, and it's only two 50 a month. So like you're getting your floral bestie in your back pocket and.

All of these resources. I mean, this is such a game changer. I have had people in the Mastermind who have went from basically no business changing their business name 'cause their previous business name wasn't in alignment to getting 23 leads in two weeks and now having eight weddings on the books. Like so proud of her.

I have had people in my mastermind that were totally wire service dependent. And. In going and they were working seven days a week to having boundaries, having more family work life balance, and dropping all wire services. I have helped people launch their silk flower programs. I've helped people. Um, I mean, it, it is crazy.

All of the things that I've helped people accomplish in this group, and I would love for you to be one of them. I mean, I, I have one that like had no systems for, uh, anything really in place. And we are getting wired into accounting services and meeting with an accountant and having separation between personal and business and like, I couldn't be more proud of her.

And like all of this is one click away, which go to the show notes, check out the floral CEO Mastermind. I can't. Say how impactful it is and it like you really get it 'cause it is so impactful. If you are ready to take action and you need a little kick in the pants. Thank you so much for listening, flower Friend.

And you have an amazing flower filled day. I.