The Floral Hustle

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Hello, flower friends! It's Jen, and it is a big week. This week is Valentine's, and if you're listening afterwards, this is still really relevant, but it is very timely because we are probably, like most of you, are running around with, like, a chicken with your head cut off, going, I haven't slept, or this just is crazy, this is exhausting.

I, I don't know what to do. And I want to talk about three ways to practice self care all the time. And three ways that really should just be kind of part of your internal mantra. With these three ways, I really want to start out with, hopefully, if this is you. Dispelling that self care is selfish. I know it is part of the hot mess mom culture, it is part of this high achiever, high, high stakes society that we're, we live in, that, we should just be go, go, going all the time.

We should just be wanting to win. Believe me, I want to win. I win. I win all the time, but I also make sure that I have so many boundaries in place that I can take care of myself so that I can rally for when things do feel tricky. This week, I have super big news. On Friday, I We have been searching for a farm, and if you have listened to me, you have heard me probably talk about this, but we have been searching for a farm for almost six years, and we found our farm, everybody.

We found the next chapter, the next everything that I have been wanting and yearning for, but also It is super scary in so many ways, like we're going to be drastically increasing our mortgage payment. We are going to be three times the distance from what I am from any wedding venue. Labor, like all of these things that are like pulsing through my mind, all the work of selling this place, all the work of getting my floral studio.

All of that, and then we have Valentine's, and I did an open doors, um, like an open house at a venue today, and my daughter is sick. My son has been being bullied at school. One of the reasons why I want to move because I just want my son, because he's the little guy, if you guys have seen him on Instagram, he is, um, in the third percentile, so he's like the smallest guy in his class, and he is getting the brunt of it, and it's just no, no longer okay, and so, with all of that going on My business is still moving forward.

Me as a human, I have made sure that I've made space so that I feel good. So even though today was super busy, I still was, you know, at CrossFit today, making sure that I'm taking care of myself. I picked up some yummy veggies to cook. I connected with someone that I met. We actually just had like a video chat.

I met her when I got certified as a life coach and I just love her energy. I love, like, she's just this beautiful human and I love. Everything about her. And so I got to connect with her. So, like, even though things are shit these three things that I have in, in, in line are basically what have made, when it's shit, still feel good and still feel okay.

Like, I'm still in a really good spot because of these three ultimate things that I implement with self care. And, With being a mom, and I know so many of you are moms, and if you're not, with being a partner, with being an employee, with being a daughter, with being a caregiver, with being whatever, there's always these other things that are really things that are really, really important to me.

Ruling or trying to rule, realistically, trying to rule our life, and we have all these things that can turn on its head, and especially right now, I mean, I don't know about you guys, but with everything politically happening, like the world feels like it's on fucking fire. And I don't even want to go on Facebook because somebody's butt hurt, somebody's, like, all this bad shit's happening.

And if you've listened to me talk, like, I'm not political, but I do believe I, and if you're a Trump fan, like, I'm just not. And it's okay if you are, but I'm just not, and, like, a lot of the things I just Don't agree with but I also am not stewing in that and I think a lot of people that are in a bad place right now.

Maybe this drastically affects them and I am so sorry if it is like some of the stuff that's happening like it just it's gross. Some of the stuff that's happening it's less like I get some of it but like when our life. Because of this political unrest, it is even more of a reason you need to take care of yourself.

Because if the world feels like shit, you are the person who is driving your life forward. And if the world feels like shit, it's like you're almost having to put your arms out and like just being like, everybody get out of my fucking way. I have no more space. I have no more space for craziness. I have no more space for something that doesn't feel good.

I have, I cannot take in one more ounce of negativity because I'm about to break. If you feel like that right now, I think that there are these three principles that I really hope that you could implement. Taking care of yourself. Is not selfish taking care of yourself is essential because if you are running a business if you are, you are the CEO of your business, hopefully, or if you're starting thinking of starting a business like you're the CEO of your life and with you charging that ship forward.

It is so critical that you're in a good place because if you're not in a good place, which means you're not taking care of yourself, you're not prioritizing really making sure that you are running at an optimum level, like, working out, eating well, keeping hydrated, sleeping enough, taking basic, like, care of yourself to make your body function at its optimum level, like, if you're just rolling in shit and just keep rolling down the hill, getting more money, more shitty, everybody, you help your children, your partner, your job, your parents, whatever.

That's just, just rubbing off on everybody. When you're in a good place, everything around you is affected when you are coming into your business. And especially if you have employees and you're showing up as your best self, You're coming in there, you're put together, you've worked out you're taking care of yourself, you're really not acting like a crazy person and frantic one of the my husband was sharing when we first started dating, like, one of the things that is very, attracted him to me, is I am, even when shit is hitting the fan, I am so calm.

I'm so peaceful. Even when I have a freelancer that's completely fucked up. Something and I'm like, okay, we'll figure that out. I'm so calm because my calm is my superpower and My calm is again a lot because of these three principles that I'm gonna talk to you about But like you can choose calm because as a leader if you are are leading freelancers if you are leading a team at a flower shop if you were a leading Your energy is contagious to your team, and you are setting the example, and you are setting the tone.

If you're a mother, you are setting the example, and you are setting the tone. And it was so introspective, because I, we meet with this autism parenting coach, his name's Mitch. And I want to be the best mom I can to Bella, but sometimes like it, she is tricky. She is a complicated kid. Having a kid with special needs sometimes feels heavy.

It feels like a lot. And we have this person to be this. Non biased third party that even if Steven and I, my husband and I, are not on the same page, like, I feel like he can reel us back. And it, Bodhi, with him being picked on, like, Bella has wanted to charge in and really being like, Hey kids you better not mess with my brother, which I think is so endearing.

I didn't think about it. He goes, Jen, who does that exact same thing? Who goes in there, guns blazing you better not mess with your, my kid. You who goes in there like reactive and like is like Bella's learning that from you And I just I sat back and I was like holy shit I am teaching Bella that she needs to go in and save people for one I'm going in there and being super reactive and I mean I was I'm I'm not Normally because I am so calm.

I'm a very Level headed usually, but when somebody is messing with my kid, it's like I'm about to go ninja on those people. This is unacceptable that this keeps happening. I mean, when I say that this has been happening a lot, this is 25 times this year, somebody has been Pushing a kid dropped a pick bode up like he was a bag of potatoes and dropped him last week.

And, but I thought, like, Bella is soaking that up for me. That I'm going in there and I felt like I was being very calm but I got emotional and I was crying going, My son is not safe at your school. My little boy is not safe. How are you not understanding the magnitude of this situation that it's your job to keep him safe and he is not?

Because I would take that job very seriously. And I know that they do, but they're just not doing anything about it. They keep saying that they are, but nothing is changing. And after 25 conversations I feel like it's a broken record and. I want my children and I want you guys to know that we can make impact and we can make change because I think right now with the way the world feels, it doesn't feel good.

And it feels the world's like on fire like it's a dumpster fire and we're all climbing into it So, how do we not because like here's my daughter like learning that reactivity. How can we not? Have that rule our life. How can we have our peace? How can we have? that that calm that we know that we're doing our best job.

We know that we're taking care of ourself. We know that we're taking care of the people that are around us and we're the best version of ourself because we've really prioritized this self care. So the first thing I want to talk about is boundaries. The boundaries that you put in place dictate how you're taking care of yourself, because if you cannot have boundaries in place and respect yourself, how will anybody respect you?

If you're bending over backwards, doing anything, being that person that's just like, whatever, this person will always take care of it. Like that is long term not going to feel good. If You are like running yourself ragged. That long term just won't even be an option. Normally when somebody's running their self ragged is because they have no boundaries.

And that's one thing that in the floral CEO mastermind, like I talk about constantly because I know how impactful boundaries are. If you let people take advantage of you, if you don't respect Your boundaries of what you need and you give so much away that there's nothing left. You cannot build a business and that's one of the things that I say often.

You cannot build a business on an empty cup and that cup, so much of it is filled by boundaries. So if that is not you, it is not too late. It is totally changeable and I feel like as someone who especially has been in a relationship, I mean, kind of twice, I mean, the boundaries are a constant struggle with my husband because I'm like, get off your ass and do something.

And he feels like his job is to work. And that just doesn't work for me. I need somebody who is an equal partner. And if you're struggling with that, don't give up on what you deserve. We deserve so much more than we give ourself credit for, and I am no longer available for not getting what I deserve. I struggled with my parents.

My mom and dad, I both took care of them, and to my detriment, not only to my health, because I ran myself ragged for them, but emotionally, that fuckery is still impacting me, especially with my mother. There is deep rooted stuff that I work on all the time of feelings of not being good enough, of feelings of And everybody has their own version of this.

Somebody made you feel some way, and it was likely because of lack of boundaries. Lack of self esteem from a lack of those boundaries. A lack of confidence from a lack of those boundaries. It's all intertwined. So, just know If your boundaries look like crap, if you're working six days, seven days a week, if you're not, you know, like, everybody else gets what they need before you get what you need, you cannot build a business on an empty cup, and the boundaries are the foundation of that cup.

The next part of self care Is that that I think is really critical is your relationships and boundaries are a foundation in relationships, but I feel like they really have this separate kind of power in your life that is critical for you to really feel good and to be the person that you want to be.

If you have people in that work for you, that. Your relationship is like shit, like there have been freelancers that I've had in here that I like didn't like their energy didn't like the relationship that I had with them. And sometimes they were like, they like, I just couldn't coach them, explain them.

And I'll be honest, like, I do feel like the younger generation and my generation being 45, like my level of achievement and like. I light the fucking world on fire every day, and I feel like so much of the younger generation puts low amount of effort into life in general. And that's hard for me to watch because I know so many people are not reaching their potential because they had parents that allowed this this to happen.

That, you know, they're, it's just like, the world that is in this age range that, Of self entitlement. Of, I have earned so much. I have worked so hard, nothing has been given to me. I have worked my ass off. And that drive? People feel like things should just come to them. That things should happen.

This takes work. I've worked very hard for a long time. But, I also unequivocally love my life. Yes, there are things that, like, I would love to go punch these kids at school that are mean to Bodhi right now. I would love to go punch them in the face. I seriously would. I would. Love to be in that lunchroom, making sure that he is safe.

I would love for Stephen, my husband, to not work as much as he does. There's all these things I would love for to be different, but fundamentally, foundationally, there is so much that I love. I love my Mastermind girls. I absolutely love the group of girls. They're in there today, like, cheering each other on, sending pictures of, like, stuff they've gotten that they're excited about.

And I, the energy I just love it. And, like, so there's so many good things that feel so good. And if you want a place where your relationship is Just it just feels good. That's the floral CEO mastermind. I am like your fairy godmother in the back fucking pocket That's there to help you figure out all the hard shit in your business.

There's training. There's life coaching I just upgraded if you didn't listen to earlier this week I did the mastermind 2. 0 episode talking all about the changes that feels so good in my life And like what do you have that's like that because it's partly because of the relationships That I have with Mastermind Girls.

That's why it feels so good. Because they know that I got their back. They know that I am there to help them in any way I can. I probably serve way too much for what that costs. Because I've been in things that cost a thousand dollars a month and I was no, not even close to the service that I've I do and pour into these girls because it, their success is so important to me.

Are you surrounding yourself with people? I fucking believe in you. God, it's so much swearing today. I'm so sorry about that. I want to be around people who just believe in me. And that energy, like, the shift. My husband believes in me so much. Anytime I'm talking to him and I want to praise something, I'm like, What do you think this sh And he's like triple.

Cause he's like, Jenny, you deliver so much value. And like, you need to be around people who feel the same way. That's part of those relationships. Surrounding yourself with people who feel you. Who give to you. You're not just giving to them all the time. It's not this vacuum. We're like, it's a squirt gun fight.

Squirt em, they squirt you back. Like, it's just this fun, playful volley, serve and volley back and forth. And that's the kind of relationships that you need. Okay, next and final.

And this is the thing that like goes squeaky last, especially if you're a mom, you're working full time, you're trying to build a business, you're doing whatever. Like I actually color code in my planner time that is actually just for me. And that could be for your health. For your well being, like, going to work out going to go get a massage, going to an appointment I, last week, went to, I in 2025, I want to fix my sleep and my posture my posture is Is horrible, but I have learned so much on this adventure that like fundamentally my airway is small and I am compensating with my posture to be able to breathe better to just breathe like a normal human being five wouldn't have said like I want to figure this out like why because my confidence and my posture do not match how can I make that better and so like I make a concentrated effort to like Take care of myself because if this is something that's like kind of weighing on me that I want it to be better I can make it better.

We maxed out our medical insurance with one of Bella's hormone shots Like might as well like if I want to be the best version of myself I need to put best version of myself energy behind that and you can do that same thing Like taking care of yourself going to get a massage Going to go and get your nails done Going to the doctor, going to a therapist, going to see a life coach none of those things are things that take away from anybody.

They fuel you so you can give more. So, if you want bigger things, I would love for you to step back and go. Am I doing the things that support that bigger energy? Am I doing things that, that version of myself that I see, like I see this person, I'm going to be on my farm and I'm going to have this amazing studio.

People are, you, you guys are going to fly to my farm and I'm going to have a baby Highland cow. I'm going to have. horses. I'm going to have a miniature donkey. I'm going to have goats. I'm going to have pygmy goats, little goats. I'm going to have chickens. Like I can see like, it's going to be like woodstock for florists coming there and like just relaxing and reconnecting with themself.

And like That person who is leading that and showing people that their life can be different because I know how different I'm going into the next phase of my life changing, and I know I can see the shift. I knew the shift was coming. I've shifted so many times that I'm just like, this is, I am no longer available for that version of Jenny.

And when I think about what I'm doing to take care of myself, does that version that's standing in front of you guys and is teaching you like how to just really love yourself and how to be connected with yourself and how to not be afraid and how to like live this life that I unapologetically just love everything.

Like, You might think it's ridiculous that I would want animals, like, I've researched, I want my children to experience babies being born, baby animals I have researched, like, how can I make that happen? Because I want my children to have a better life. I want it to feel so good on this farm for them, between me and my husband, like, I just want this life, but am I be exhibiting the behavior?

to support that version. And if you're saying, well, I'm getting by, I don't have time for it, then you never will. If you don't make time to take care of yourself and if it needs to start with a self care audit, do I actually even take care of myself? That is a sign you are not supporting that next level version of yourself and shit needs to change.

And that could be like a lot. That level could be little tweaks. I make little tweaks at this point, because I have shifted so much. I want my energy to be, like, magnetic. I want Things to feel so good in my life. I want the places that I'm going like I this week. I have already I mean, it's Tuesday.

I've Spoke with Bodhi's teacher. I brought Bodhi to Jiu Jitsu. I got the kids to get their hair cut I was at pottery class finishing my pottery up. I've been researching like Animals and how I'm going to make like I found a livestock auction, which just seems so fun because I remember going to those when I was little I've like Girl Scouts.

I've handled a bunch of cookies are starting to to be on the radar. If you guys need Girl Scout cookies, Bella is your girl and they can ship and it's amazing and I will be posting in my story because I really love. Bella belongs to a troop in Edina, which is a neighboring town, and it's a very affluent town.

And, but it was the only spot that they had open at the time for us to join. And we kick every girl's ass in that affluent, preppy bitches school. It is so funny to me. I everything is just gelling. Like, everything feels good. And even with the stressful week, I went and did this whole whole, like, open house today.

And, like, I love the venue manager, but even like, I could sense her stressed out. The world has stressed out energy right now. The world feels like it's on fire. Who doesn't need to feel that way for you? Things can be different. I believe in you. I want bigger things for you. If you want to be around Next level energy you need to be in the floral CEO mastermind I am not kidding you like it'll it will be a shift This will be the shift that you deserve this will and it is an investment But it is like to me such an affordable investment from like you guys Would lose your shit if you knew how much money I spent.

I mean, I'm spending 1, 500 a month on a business coach right now. That's teaching me like more business kind of minded topics like email marketing and how to create products that like are really impactful for you guys and things like that. Like you will love it. And it will give you all the tools, especially you are basically getting the floral toolbox of, I mean, I think that there's over a hundred and some videos in there teaching you anything like if you need to make what kind of business type you should be having, how you should have it set up, insurance, to how to make a pocket square boutonniere.

It's all in there. And I would love to see you there. So, yeah. You deserve change. You deserve to support that next level version of yourself, and I'm so excited to see what happens for you. Thank you so much for 📍 listening, flower friend, and you have an amazing flower filled week.