Seven things to stop now for a more profitable 2023 wedding season and beyond
Seven things to stop now for a more profitable 2023 wedding season and beyond.
1. Stop guessing on costs/pricing. Do you want a less profitable wedding or a big mistake? Guessing on pricing in my experience always is
2. Stop trying to be the cheapest In town. Being the cheapest in town. The race to the bottom is only going to bring you less profit and you will keep perpetuating cheap weddings. If you want to do fewer weddings that are larger and more profitable.
3. Stop comparing yourself- When you keep comparing yourself you keep holding yourself back always thinking you are not good enough.
4. Stop using one wholesaler or flower source. Having options and being able to price compare helps you always get the best deal and also up your chances of securing a product.
5. Stop promising specific flower choices Nothing eats profitability and your sanity like promising specific flowers to clients. Listen to episode 2 for more details about tactics to make this happen.
6. Have a minimum. Looking at what makes it worth it to do a wedding or other type of job. To cover delivery costs, paying for potential childcare, employees, insurance and so much more.
7. Start sourcing supplies now
The early bird gets the worm. If you are expecting to need supplies next season- be on the lookout now. When you wait to the last month you could be paying a premium due to buying when supply is low and demand is high. Plus you also chance- not getting them at all!
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