The Floral CEO

Pricing doesn’t have to be confusing or overwhelming. In this episode of The Floral CEO Podcast, Jeni shares how to simplify floral pricing by using base recipes and formulas you can rely on for every wedding and event.

Whether you’re a wedding florist or event designer, this episode will help you:
💡 Build pricing formulas that make quoting faster and easier
💡 Confidently price for profit (and stop second-guessing yourself)
💡 Educate clients on realistic budgets with “starting at” pricing
💡 Stop reinventing the wheel for every proposal

Jeni breaks down her floral layers method — greenery, coverage blooms, show blooms, transition blooms, filler flowers, dancing flowers, drippy/cascading elements, and line flowers — and explains how to build a base recipe for centerpieces, arches, bouquets, and installations.

You’ll also learn:
✅ Why pricing based on wholesale costs + markup + labor = profit
✅ How to quickly adjust for premium blooms like peonies and ranunculus
✅ The importance of having “starting at” pricing to filter inquiries
✅ How base recipes help you qualify leads and protect your time
✅ Why confident pricing sells more and builds trust with clients

If pricing stresses you out or you dread building proposals from scratch, this episode will be a game-changer for your business!

📥 Free Resource:
Download Jeni’s free Pricing Guide → http://floralceo.com/pricing
This guide will give you formulas, examples, and cheats for pricing installations by square foot.