The Floral Hustle

Hey, flower friends! 🌸 Welcome back to another episode of the Floral Hustle Podcast. I'm Jen, and today we're diving into a topic close to my heart: navigating the strategy of growing your floral business while still working that day job grind. Yep, I've been there for a solid decade in corporate before fully embracing my floral passion.

🌿 Flower Pickup Woes: Getting flowers while holding down a day job can be tricky, but it's doable. Consider flexible options like flower delivery or utilizing freelancers to handle the initial processing while you're at work.

🌿 Weekend Supply Runs: If weekdays are tight, use weekends to stock up on supplies. Some wholesalers are open seven days a week, offering that extra flexibility.

🌿 Strategic Location: My life design included living minutes away from work, giving me the flexibility I needed. Think creatively about how you can structure your life to make this work for you.

🌸 Lunch Break Consults: Schedule consultations during your lunch break. One day a week, dedicate 45 minutes for client meetings, ensuring you set clear boundaries.

🌺 Putting a Value on Freedom: When contemplating leaving my six-figure corporate job, I assigned a monetary value to the freedom and time I'd gain, especially with a new baby on the way.

🌺 Budgeting for Success: Knowing your expenses is crucial for profitability. Understand what it takes to pay yourself, factoring in taxes, Social Security, and other costs.

🌺 Setting Income Goals: Work backward from your desired income to understand the sales volume needed. Consider promotions or partnerships to fill gaps in your schedule.

🌺 Creative Marketing: Use Instagram, Facebook, or partnerships to fill scheduling gaps. Be creative with promotions and collaborations to boost bookings.

🌺 Knowing Your Numbers: Understand your business averages, profit margins, and costs. This knowledge empowers you to set realistic income goals and make informed business decisions.

🌺 Time Management: Find pockets of time, even if they're just 20 minutes, to focus on your business. Whether it's reaching out to potential clients, marketing, or finalizing quotes, these small efforts add up.

Thanks for tuning in, flower friend! 💐 Remember, the journey from day job to full-time florist is entirely possible. Empower yourself, know your worth, and have an amazing, flower-filled week ahead! 🌼