The Floral Hustle

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Episode117-Part 1.m4a

Flower friend. I want to tell you about something so special to me and so, like, I'm just so in love with this, the Floral CEO Mastermind. And to give you a little backstory, I forever had always, like, dreamed of having a space for florists. Like, I had dreamed about being in a space. with florists that were just like wanting to be their better version of yourself, florists that were, were wanting more that like someone that really had done the things was leading.

And there was just like this community and I mean, I have been in, at this point, I've been in five different masterminds. I've been in a creative business owner mastermind. I was in the Chris and Lori Harder, uh, mastermind, which they're like big podcasters. I've been in all of these different mastermind spaces, but the big difference is like none of those were florist specific spaces.

And I always was like, God, I would love. And when I get an idea, like I usually, it's, it's happening, um, because I manifest my reality, I, when I want something, I take action. And so finally, a year ago, I launched, it was a year, January, so it's been, um, 13 months, I launched the Floral CEO Mastermind. And over the last year, I have learned.

So much. I have learned like what people are really struggling with because everybody is different. And there was like a constant theme of some core things, but there's also was this like constant theme of like people just struggling with managing it all. And people struggling with, you know, like I'm feeling overwhelmed and all these things.

So about a year ago, I also. After having some one on one clients and really seeing this, like, internal life struggle, uh, decided to get certified as a life coach. I got certified in hypnosis, in EFT, and all of these different modalities to help kind of reprogram your subconscious mind. But I also just wanted to be able to help people that were moms like me, or people who had had a side hustle.

And are trying to build this side hustle while they're working full time. I mean, like, I have done all of those things. I actually had a full time job. This was pre kids. Had a full time job. Did 125 weddings. Obviously, I didn't do that all myself. And I made no money. Like, because I wasn't pricing correctly.

But I did that all while working full time. I did 90 weddings while working full time. And this is when I was like in charge of 6 million dollars of sales for the company. As the director of sales. I then, when I had Bella, I was basically a single mom. I did, I think 53 weddings that year. I was actually in labor because she came early.

She came, um, almost six weeks early. I was in labor and had two weddings that weekend, and had a groom call me while I was in labor, because I was in labor for four days, which was horrible. Uh, but my water broke at a meeting. And like, here I am having a baby, but I had the team to support getting those flowers delivered, getting them done, all of the things.

So like, I have been In so many different situations that are really parallel with most people. And so, like, that's what this mastermind really, really, like, was so important to me to, like, create this space. And with that space, I am making big changes. I've actually rolled them out. So we now have the FloralCEO Mastermind 2.

0. And In today's episode, I really want to talk about that power of community in, in business growth. I want to talk about how when you have accountability, your success skyrockets. And why strategic business planning, instead of winging it, is really a game changer. And then I want to just talk a little bit about what the Upgraded Mastermind experience is.

Alright, so, like I talked about, dreaming of this. community was so important to me because I felt like we lacked it. We lacked it here in Minnesota. I started the Minnesota Floral Collective. We lack it. I think in general, like, a lot of times, like, I call, like, the wholesaler is, like, florist mean girls edition.

You know, like, everybody's just, like, gamey bitches to each other. And, like, you stole my bride. It's like nobody stole anybody's client. Why can't we just like support each other, cultivate, and if you are going to do it lower than me, good for you, but not good for you. Um, and I just want people to know that they don't need to do this alone anymore.

I was listening yesterday to the conversations and we did a hot seat Q& A and anywhere from like, I don't know how the hell I'm going to do this installation at this really complicated venue, um, to, Um, I don't feel like anything I'm doing is making traction and like that I'm not doing a good job because my core job is being a mom and making sure that I can obviously supply resources for my, my children and like, I just feel like I'm a mom.

I'm spinning my wheels and it doesn't feel good and talking about that all the way to like, how should I do this thing or I have this client that wants these crazy green things and I'm just like I don't even know where to start it creates this like Sigh of relief that you are not alone anymore. Like you have your tribe We are your tribe.

We are there to help you support you and like that support I just listened to a boxer message this morning. They were like, oh my god. I love they had a busy day yesterday I love the conversations that were happening in boxer, which is our group chat platform and it was just like it made my heart like happy because I was like, that's exactly what I wanted and I, I love that everybody is there to help you be inspired.

I mean, if you hear somebody else doing things, like that's huge. You're like, Oh my God, I need to get busy. I need to, you know, I can't let this thing hold me back. And that is why the FloralCEO Mastermind 2. 0 exists. I want to bring florists together in a way that fosters real growth, both personally and professionally.

So, not only are you getting business coaching, not only are you getting this tribe, But you're getting life coaching too, because that is part of 2. 0. I literally am doing a life coaching session every month. We have done tapping. This month we're, um, talking about Sunday night prep and how to set yourself up to be more productive.

I mean, it is a crazy game changer. Next thing is accountability. I monthly with the floral CEO Mastermind 2. 0 am sending you a goal planning sheet. What are you going to get done this month? Because what a lot of people do is they go really high up and I'm kicking ass and taking names and then all of a sudden they fall flat.

And that falling flat is where you lose momentum. I, one of my superpowers is consistency. I am consistent. Like I am consistent with my kids. I am consistent with everything. Because it is so important to me, and I want, like, that accountability to just seep in on you a little bit. And I want, if you're wondering, like, how the hell am I even going to make this happen, I want us to be able to talk about it.

So, in this, we are going to set monthly goals, and then we're checking in. Like, how are you doing? Because once you put it out in the ecosystem, like, it is there. And I think whenever I say something, like this year, I am launching the Floral CEO Club, which will be a membership, it's not like the Mastermind, the Mastermind is so much more, but it is going to be like an entry level of support, and I am putting that out there for you guys to be like, hey Jen, when's this Floral CEO Club, because not everybody can afford, even though this is so affordable, in my opinion, um, it is 2.

50 per month. So I'm just going to throw it out there. It is 2. 50 per month, a three month minimum because I feel like people who would come in for a month and go out, that is not going to be good for the group, and that is not good for you because you are not giving any time to really gain momentum, gain clarity, and with this accountability layer, like, you are going to feel like somebody's actually being like, Hey, what am I doing?

I actually am in Boxer. How is everybody doing on their monthly goals? How are, how are we doing? Because if we're not working towards them, where are we stuck? That is my job. You are actually 95 percent more likely to achieve your goals if you have accountability. And so here's a misaccountability right here, wanting you to do big things.

Cheering you on to do big things and there to support you when things feel hard. Alright, so many florists are buying some entry level course and then not ever doing anything about it. Or they have no idea how to figure out their net, their net profit. They have no idea how to figure out how to price things.

You're, you're really just like undervaluing yourself, usually. Struggling with pricing, being too busy, super busy that you almost feel overwhelmed, but you're not making actual money and you take on way too much work without knowing your numbers. I, inside the mastermind, we focus on pricing for profit, not just for bookings, creating repeatable, easy systems.

So you are not feeling like shit all the time, like feeling like you're not getting anything done. Learning smart marketing strategies that are not just Instagram based like some other floral educators. Instagram is a component, but there is a wheel. There is a wheel that you need to get on that will help push you in the direction of making big things happen.

And that's what we talk about. Part of the Floral CEO Mastermind 2. 0 is you now get my Florist Foundations course. It has, like, if you're wondering anything on anything, It includes my templates. It has a template vault. It includes like hours and hours and hours and hours of course content that is just crazy and you get that as part of this program and I mean that was a 1, 000 value just there that I am putting in there because I want to make it accessible for people to go and figure out How to do something and maybe we've already talked about it in the group, but like, here's our, our conduit.

You can go in and check it out.

So, if you are wanting community, wanting strategic planning, this is the place for you. Alright, we also have, one times a month, we are doing a business training call. Um, you're learning high impact strategies from me and getting coaching on how to grow your business. We have one time a month lifestyle coaching call.

You get the, what I call my Flores Foundations course because it's going to be so much more for the, um, girls in the group. You get my designer's toolbox, which is like recipes, tutorials, pricing guides, so many things. You get discounts on all of my workshops and outside programs. And you get 50 percent off additional coaching calls.

So if you need a one on one coaching call, you get 50 percent off. Plus, we do a hot seat every month so that you can come and be like, I'm struggling with this. You get Voxer access, which is like having me in your back pocket 24 7, and having also all of these girls with all of this knowledge in this group.

It is amazing. So if you are interested, and I know, I'm sorry, but I am promoting this program because I know that it is impactful. And if it's not for you, that's totally okay. But if you want 2025 to be different, this is the place for you. I have had people who have stayed the whole year. The whole year!

Because it has changed their business so much, and I, I want to just share, because this also, like, when I get these reviews, like, warms my heart. Um, one of my really good friends, uh, She said her name is Rachel. I love her. Joining the floral CEO mastermind has been one of the best decisions I've made in my business.

I have learned so much and have been able to implement new ideas and strategies and helped my business grow. Jenny's guidance and expertise have been invaluable to me and her dedication to keeping us all reach our full potential is truly inspiring. I am so grateful to be a part of this amazing group.

I would highly recommend it to a florist. Looking to connect with community of like minded individuals who are eager to learn and grow. Thank you, Jenny, for creating such a welcome and supportive environment for us all. And then I'll read one more just because this is Just warmed my heart as well. Um, Jewel, I just, I like absolutely love her and her drive.

Joining the FloralCE Mastermind was honestly one of the best decisions I've made for my business. Over the course of the year, I've learned so much. Not just in my business, but in my mindset, I have grown. The mastermind is more than just business strategies is about transforming the way you think as a florist and a business owner Jenny has been an incredible mentor and leader throughout this journey.

She has A way of helping you think outside of the box and really pushes you to step out of your comfort zone. Her guidance and support have helped me challenge myself and break through barriers that I didn't realize were holding me back. The weekly sessions were packed with valuable insight, uh, and real, actionable steps.

The collaboration with other florists was so refreshing. Sharing ideas, getting feedback, and learning from other florists. Others really pushed me to think bigger and take my business to the next level. The support of the group and Jenny was truly incredible. And I felt like I was part of community that generally wanted me to succeed.

I've seen huge improvements in everything from my business systems to my profit margin. And I feel much more, so much more confident in my role as a business owner. If you were a florist. Ready to grow and evolve. This mastermind is absolutely worth it. It has been a game changer for me. Like it just makes me even emotional hearing that again because like I care so much.

I've given so many fucks is what I say. If you know me like And I've listened to the podcast for a while, like I pour my heart into coaching people because I love seeing people succeed. That's me succeeding when you succeed. And if you want big changes, if you are tired of this wheel, if you're a Game of Thrones fan, Daenerys Targaryen saying we need to break the wheel, I want to break the wheel of you not succeeding.

Getting to your goals. I want to break the wheel of you having mediocre Results in your business. I want to break the wheel of you not making the money you deserve to make So if this is interesting to you, I would love love to chat with you Um, if you have any questions, you can send me a DM on Instagram at The Floral Hustle and I'd be happy to send up, set up a 15 minute call so you can see if it's right for you.

But I, I guarantee this is right for you. It is such an amazing space. So go to thefloralhustle. com. Hustle. com forward slash mastermind. And you can also go on any post on Instagram and comment mastermind. And it will send you the details as well. I'm inviting you in. This is the space you, that will change your life.

And I can say that with unapologetically because I know it will. I would love to see you there. Thank you for supporting, listening to the show. I so appreciate you. I so appreciate you. And like, you guys have been really listening. You must have been doing some New Year binging on the podcast because I have had my biggest podcast download month ever in January.

And I appreciate you guys because this is a lot of work, but you guys make it all worth it. Thank you so much for listening, flower friend, and you have an 📍 amazing flower filled day.