The Floral Hustle

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Hello, flower friends, this is Jen, and on this week's mini sode, I wanna talk about that one thing, that, one thing that I feel has been the key ingredient to me being successful and the one key ingredient that I see in most successful, uh, business. Or even just like somebody who's personally successful, like in their life.

Um, and that is consistency. When I'm coaching florist and we're kind of rehashing and going over like all the things that are going on in their business, one thing that constantly kind of comes up, they're like, oh, I haven't posted on social media media in a while. Oh, you know, I haven't gotten this proposal back.

Oh, like, just all of these, like things that have happened. That are basically making them fall off the consistency wagon. And I know people are like, oh, well I need to have space and I need to have things feel good. Like I still have things feel really good, but still consistently execute things to have my personal and professional life be successful.

They are routines, habits, things that just go together. So that it doesn't actually feel like a shit ton of work. If everything feels heavy, feels like work there, you need to figure out how we are going to make things feel good enough to really be in alignment with the person you need to be to consistently execute the key things that are going to make you successful and.

I have a, um, mastermind, uh, alumni that literally just sent me a message and was like, all of these good things were happening in her business and like she needed help kind of refiguring out. Now she's got all these good things going on and just needs like some help on making sure she's still taking the next right step and.

That girl has consistently shown up at networking events and, uh, all of these like kind of area, um, things for veterans. And she was in this cohort, uh, I mean like all of these things, but she consistently showed up. I have relationships with tons of planners and different wedding professionals because I have consistently showed up in my business.

I've consistently showed up in my friendships with those relationships. I have consistently supported people in my market to help them. Equally be successful. And when you're consistently executing the key things and the key things that I really, I mean I wholeheartedly think that it takes for you to be successful is really, for one, just picking a plan.

What is your plan for growth? What is your plan to market yourself? What is your plan on running your business? What is your plan for things to feel really good? What is your plan to execute the things in your business? And once you have the plan, make sure the plan feels good. I have people all the time we're talking about, like them posting on social media and all of a sudden they're telling me I wanna post every day a week.

I was like, you're fucking not even posting one day a week. So why don't we start with two or three. Because when you go zero to a hundred, it's gonna be so easy to put the brakes on because it already doesn't feel good because you weren't doing it a couple times a week. How are we stepping it up to seven days a week when we can't get consistently two?

And once you get consistently two for like a month, then go to three, consistently do three a month. Then go to four and and so on. Like when you are starting to convince yourself that you can keep the promises to yourself, you are baking it into your subconscious mind that. This is doable. This is easy.

This is what you're supposed to be doing. And it's not this like internal battle with yourself. If you all of a sudden start going, and this is what I did even with my, my workout journey, my kind of fitness journey, and losing all the weight I did, I started working out at home. I did two to three.

Workouts with kids running around me during COVID and then that progressed to like, I was doing it three days consistently. Then I was doing it four days a week consistently. Then I'm like, I really, when the germs were safe, I decided, um, okay, I'm going to join a gym. And then when I made that transition, I'm gonna work out two days at home and I'm gonna go to this gym two days a week.

So like I did these baby steps of basically convincing myself that I'm going to be able to do this. I'm gonna be able to execute the plan. Then I built the confidence in my ability to go two times a week. I'm gonna stretch myself to go to three. I'm gonna stretch myself to go to four. And when you hit these little stretch goals, that's where your sweet spot of momentum will build.

'cause then all of a sudden you're like, okay, I've been consistently showing up on social media. I've consistently been networking. I've consistently been reaching out to planners. I've been making sure that I'm consistently, you know, replying and, and engaging in communication with clients. Then all of a sudden, like three weddings get booked.

And you're like, whoa. And then you're just like on this high. And then what often happens is then people fall off the fricking wagon again and then 'cause they had a little momentum and they're like, oh my momentum has gotten me here and it's just gonna keep propelling you forward. That is not how this works.

You need to make sure that even if you had this like hard push and maybe the hard push doesn't feel good, but maybe like. 70% of that hard push feels good, and then maybe you book two weddings instead of three, or maybe you have one good booking every couple weeks instead of like, you know, three or four, whatever, like get to a point that the con showing up consistent, feels good, feels normal.

Then all of these other things are just gonna start to gain natural momentum. And when you gain natural momentum. Things are less work because all of those little baby steps that you've taken in the past are help propelling you forward. It's not like you're pushing the rock uphill anymore. You're getting over the hill and actually kind of chasing after it a little bit because you've gained so much momentum.

So ask yourself, am I really showing up consistently? Am do I even have a plan? If you do not have a plan, like then we, we really need to, to step back and figure things out because you can't measure or know that anything is working if you actually don't know what you're trying to accomplish. And if you're looking for help with a plan, the floral CEO Mastermind is the place for you because it is, we are trying to help.

Push you forward with strategies that are sustainable, strategies that feel good, strategies that I know work and that I have taught and seen immense success with. I mean, like, it is, it, it actually just feels good to have a plan and to have a plan that, you know has worked for others. And I have seen, after I've taught people.

Executing that plan, implementing it, and then pushing their business forward. Like I've seen it. It feels so good to just even know, to know what you're doing. Half the time when I meet newer florists, they're running around like making really expensive mistakes. Feeling like they're working really hard, but when we step back, they're not consistently executing.

And you, if you need the accountability to, to start, hey, you need a little kick in the ass to get things going, go to the floral hustle.com/mastermind because it is. So powerful. It's multi-layer. There's life coaching, there's business coaching, there's one-on-one coaching. There's, there's, it's so comprehensive and especially for the price, it is a no-brainer if you are really looking to go all in on your business.

I hope that consistency is part of your plan for growth, and I hope that in the remainder 'cause Hey, everybody. We are almost six months in to 2025. It is crazy. And if you are not on track to really hit your goals, this is the time to get your shit together. This is the time to regroup before we have another half of the year.

Pass us by. Thank you so much for listening, flower friend, and you 📍 have an amazing flower filled day.