What should you do with an inquiry that comes in to avoid being ghosted
When you get an initial consult my first step is to start to help educate a client on pricing of flowers. In my response with asking key questions about their wedding I attach a brochure to help them get an understanding of costs.
Other questions I ask to help understand if they did note a budget so I can get more information to see if their budget is realistic.
- How many bridesmaids do you have?
- In addition to personal flowers do you need centerpieces?
- If you need centerpieces what is your approximate guest count?
- Can you send me your Pinterest board or 3 images that captures your floral vision?
- From a floral perspective what is one area you would like to focus on with your floral budget?
If they do not have budget noted- ask again. I see you did not fill out the budget section of my inquiry. Normally peoples budget for basic floral wedding needs is 10-15% with that in mind do you have any initial budget guidance so I can start formulating ideas for your wedding.
If this looks like responses that are in alignment with your design style and the pieces make sense with their budget then I will setup a time to meet to go through and formulate a formal estimate.
Then I make a Bloom board which is a visual proposal in Canva.
I put a deadline of 7-10 days and then followup if I have not received a reply within 3 days.
This process has transparency around pricing that helps you have customers that understand your basic pricing structure before you move forward with investing time in proposals and consultations.
