The Floral Hustle

• Delegate and Optimize: Jen shares her successful strategy of hiring professionals to manage non-creative aspects, like social media and operations, allowing her to focus on impactful and creative work.
• Creativity and Branding: Emphasizes the importance of creative endeavors in elevating the business, leading to a 20% increase in revenue in 2023.
• Portfolio vs. Business Skills: Stresses the balance between a creative portfolio and essential business skills for long-term success in the floral industry.

• Fitness Goals: Jen discusses her fitness achievements and emphasizes the importance of making time for personal well-being.
• Creating Space: Shares insights on creating space in both personal and professional life, especially as a mom, breaking stereotypes around motherhood and space entitlement.

• Community Building: Jen highlights the significant growth of the Minnesota Floral Collective, showcasing the need for community, belonging, and education in the floral industry.
• Event Success: Describes the successful turnouts at events, indicating a strong desire for collaboration among florists.

• Time Management: Discusses challenges with time management, particularly in dealing with unexpected weather changes affecting flower growth.
• Sourcing Challenges: Addresses difficulties in sourcing due to delayed flower growth, necessitating flexibility and creativity.
• Continuous Learning: Acknowledges the importance of staying committed to ongoing learning, despite time constraints.

• Capacity for Growth: Jen aims to create more capacity for significant achievements in 2024 while maintaining joy and personal space.
• Certification: Pursuing certifications as a mindset and life coach, incorporating tapping and NLP, to facilitate personal and professional growth.

• Reflecting on Failures: Encourages listeners to objectively analyze what worked, what could be improved, and what should be let go, emphasizing strategic decision-making.
• Effective Revenue Analysis: Shares a coaching experience, highlighting the importance of evaluating revenue sources and focusing on higher-producing opportunities.

• Reflect, Decide, Plan: Jen urges listeners to reflect on their own experiences in 2023, objectively assess successes and failures, and make informed decisions for a successful and fulfilling 2024.

• 00:00 - Introduction and Reflections on the Past Year
• 01:53 - Successful Business Strategies and Growth
• 03:10 - The Importance of Creativity and Branding
• 07:39 - Balancing Personal Life and Business
• 11:22 - The Growth of the Minnesota Floral Collective
• 12:21 - Challenges and Lessons from the Past Year
• 19:32 - Planning and Goals for the Future