You’re More Expensive… Now What?
Hello, flower friends.
If you’ve ever had a client say, “Well, another florist quoted me way less…” — this episode is for you.
Because here’s the truth:
You’re not losing bookings because you’re more expensive.
You’re losing them when the value isn’t clear.
You’re not losing bookings because you’re more expensive.
You’re losing them when the value isn’t clear.
In this episode, I’m breaking down a real client situation where the numbers didn’t add up—and why being the higher-priced option didn’t actually hurt me.
We’re talking about what’s really happening when quotes are wildly different… and how to position yourself so clients confidently choose YOU anyway.
🌸 In this episode, we cover:
- Why clients often misunderstand floral quotes
- How to spot when pricing doesn’t make sense
- When to walk away instead of chasing the sale
- How to pre-qualify leads before wasting time on proposals
- Why confidence and communication matter more than price
- The role of experience and expertise in commanding higher rates
- How to handle “you’re more expensive” conversations in real time
- Why your ability to educate and lead is everything
💡 Key Takeaway:
You are not just selling flowers.
You are selling your expertise, your ideas, your leadership, and your ability to deliver.
You are selling your expertise, your ideas, your leadership, and your ability to deliver.
And that is worth more.
✨ A Question to Ask Yourself:
If you’re struggling to book when you’re higher priced…
👉 Why are you worth more?
👉 Can you clearly communicate that?
👉 Do you actually believe it?
👉 Can you clearly communicate that?
👉 Do you actually believe it?
Because your clients can feel the difference.
🚀 Want More Support?
Inside the Floral CEO Mastermind, we go deep on:
- Sales strategy
- Pricing with confidence
- Client communication
- Building a brand that attracts higher budgets
If you’re tired of feeling undercut, second-guessed, or stuck…
