The Floral Hustle

Many florists struggle with money ebbing and flowing in their business with big bursts of revenue and then a month's time goes by without revenue coming in. In this episode, I talk about 3 ways to grow reoccurring revenue in your floral business.

#1. Weekly church accounts- Finding local churches that want to incorporate a beautiful floral arrangement for their congregation. This could be funded for the church by members sponsoring the week (for a birthday, anniversary, remembrance etc.), by a donation to the church or from an altar guild fun. Spend time weekly reaching out and sharing your business with area churches to help grow your weekly floral orders.

#2 Annual flower orders- As a gift that will keep on coming someone buying their loved one annual flowers which shows up as a monthly flower arrangement delivered to their loved one. Every month in the first week of the month someone pre-placed the order to make sure they show their love and appreciation to their partner, Mom or a special someone in their life. This can be sold at Valentines, Mothers Day, Sweetest Day, Admin day or even Christmas. The initial gift is shared celebrating that holiday and then its shared the big news of the monthly gift they will receive.

#3 Local business client orders- Many businesses that are client based businesses send flowers to clients for special events, get well soon or sympathy arrangements. You could be the go to florist for that business to help them have a go to person that can make it easy for them and make their client feel special. Dedicate 10 minutes a week to reaching out to insurance companies, financial planning offices and any other that has a client base that could benefit or already sends their customers flowers.