Be the Face of Your Floral Business
In this minisode of The Floral Hustle, Jen dives into one of the most powerful marketing tools you have: you! As florists, we often pour our heart and creativity into our designs, but showing up as the face behind our business can elevate trust, connection, and ultimately, client bookings. Jen shares actionable tips for being visible, relatable, and magnetic in your business. Learn why it’s crucial to let your personality shine, build rapport with clients and vendors, and how simply being present on social media or your website can drive meaningful engagement.
Key Topics Covered
- Why Showing Up Matters
- Jen explains why you are your business’s superpower. She emphasizes how clients connect not just with your floral designs, but with the person creating them.
- For introverted creatives, she provides encouragement and tips for showcasing yourself in ways that feel authentic and approachable.
- The Power of Being Seen on Social Media
- Jen gives ideas on how to create shareable content, such as videos with wedding tips and flower insights.
- She shares her experience with shareable videos on budgeting, flower arrangements, and wedding planning tips, which have increased her exposure and referrals.
- Making Your About Page Personal
- The "About Us" page is a must for any florist website. Jen talks about the value of adding a photo of yourself and a personal story, helping clients feel a connection and building trust before you ever meet.
- Building In-Person Relationships
- Jen encourages florists to connect with wedding planners, venue managers, and photographers at each event.
- She explains how these relationships can lead to more referrals and create a magnetic brand presence that clients remember.
- Jen’s Real-Life Example
- In a candid story, Jen shares her experience with a challenging client and how being authentic, direct, and confident helped her win the business over other florists.
- She talks about how her approach with clients, backed by her reputation for professionalism and reliability, makes her a top referral choice for vendors.
Takeaway Tips for Florists
- Post One Video a Week
- Jen suggests showing up weekly with a video that provides valuable advice to both clients and vendors. Talk about wedding flower tips, budget tips, or showcase a unique centerpiece idea.
- Highlight Your Values
- On your website, social media, and even in conversations, be transparent about what you value in business. Let your personality and experience shine through to attract the right clients.
- Network as the Face of Your Brand
- Introduce yourself to planners, venues, and photographers as the face of your business. Cultivating these relationships is one of your most valuable selling features.
- Make Your Business Magnetic
- Jen’s closing advice is to embody the “badass energy” that makes you unforgettable to vendors and clients alike. Being present, authentic, and showing gratitude makes clients and vendors feel valued, creating a cycle of loyalty and referrals.
Listen Now to Embrace Your Business’s Biggest Asset—YOU!
