The Floral Hustle

  📍 Hello, flower friends. This is Jen and you're listening to the floral hustle podcast on this week's minisode. We're going to talk about being the face of your business and showing up on social media. This, when I'm coaching people or, you know, frankly, anytime I can look at somebody's Instagram, I can tell either in their stories or on their profile, if they are showing up for their business, like as their brand, as.

The face of their business as the personality behind your business, because it's, it's trails, there's little trails of, of you in your business. And if you're not leaving that footprint of you and your business, to me, that's like not using one of your superpowers. I want people to know who I am as a person, like my personality.

I want them to know, like, What, it just, just me in general, because I am part of my brand. And if you are trying to, cause maybe you're introverted, I see a lot of creatives that are really introverted. So it's natural, I think for creatives to lean towards that. You are selling you, you are selling your services.

You are selling your spin, your design, your creativity to a client. And if they have no idea who you are, that is so much harder to build value because I, I actually recently, this is, um, a funny story. I have a mother of the bride. I honestly think she's bat shit crazy. Y'all it's, it's crazy. Um, but this is just a testament to like how I sold myself in this process.

So she interviewed seven floors, seven. Uh, with her daughter and I was not the cheapest. There were people who charged for their consultations in this process. There were people who I know, frankly, were cheaper than me in this process because the planner that referred her knew I would be able to handle and manage her and her craziness um, throughout this process because that is part of my brand to a vendor.

Like that I'm able to handle anything and I don't tolerate much like I'm very direct. I'm not going to let somebody push me around. I'm not going to let somebody, you know, take advantage of me. And so. So. That came across as my brand to this planner who referred this person. I sold myself as someone who was confident, someone who was going to do a great job.

Someone who understood color, who really got their vision, who had, you know, values like them that I, I mean, like. You know, we've talked about my children. We've talked about how long I've been doing flowers. Like all these things have built value in me earning their business. And if you aren't showing up to build that value, your job is so much harder.

So here are some ways that you can build value and easily show up one day a week. What if you showed up? On social media with a video of you talking about a wedding tip that added value to people watching not only from a client perspective but from a wedding vendor perspective. What if that content was shareable content?

I have screenshots after screenshots of videos of me building value by talking about wedding flower tips, budgeting tips, why flowers cost what they do, uh, Like how to save money. My top three ways to have a ballroom laid out. Um, my top three centerpiece ideas. I show up with new cool things that I would get, and I would have vendors share those videos in their stories all the time, and they'd have to tag you for you to be able to tell, unless you're going into that secret section to see that you were, you know, somebody shared your post, but that was, So much exposure because not only am I getting exposure to whoever is watching my video, but I'm getting exposure to people who share that video and all of their followers in Instagram stories.

So by showing up, I'm getting more exposure because I'm creating this shareable content that's building value, that's helpful and not salesy and really just establishing myself as an expert. When you show up in your business, you are establishing yourself as an expert. Okay, so that's one way. You're about us on your website.

I have been to several florist websites recently that have no about us section. You need to show your cute, adorable face as the face of your business on your website. I do business with people who I have a personal connection with. I will even spend more money with someone if I have a personal connection with them.

Uh, for example, my son's, um, jujitsu gym. Like the owner is such a cool guy and he is severely undercharging, not only for like the monthly program, but I think for like many facets of his business and because he is such like a good You know, like he just really cares about kids. He's showing up like the, as this amazing coach and came over and he high fives, gives a fist bump to Bodie.

Like he's just showing up, I know as himself, but is establishing himself as an expert, as somebody who cares. And they were raising money for this defibrillator thing for in the gym. And we gladly handed over, they were selling stickers for 5 each. Yeah. 5. And we were like, you know what? This person deserves us to support them.

And if this is something that's important to them. So we just like gave them a hundred dollars towards this goal or towards this project that they were having, because he showed up for our son. He showed up establishing that we've made a good decision, bringing our son here. I mean, I have countless examples of those are the type of people.

That you want to do business with and you should support. So if you are that person, you care about them, you care about like their design, you care about, like, you're not just going, okay, check this, check that, not talking about yourself, not trying to create rapport, not doing any of those things, like you are hurting your business.

Them seeing your face is helping your business. So show up on social media, show up on your about us page. When you go to a wedding and you're dropping it off, show up as you, as the business owner, go and introduce yourself to the planner, go and introduce yourself to the venue manager, go and introduce yourself to the photographer, start building relationships as the face of your brand, because that is one of your biggest selling features you.

So think about what am I selling? I'm selling my experience. If you've only got a couple years experience, you still might have done 15 weddings of experience. That's a lot more than others. You're selling your design style, your creativity, you're selling like that you're a kind person potentially or whatever it is about you that makes you, you like I have, I even, I've asked um, other vendors like.

Why they refer people to me and they're like, I know that you're going to take care of it. I know that you're going to like deliver on whatever you say. I know that the people are really going to love you. I know your flowers are going to be beautiful. And I know that like, you can manage any difficult situation because you have like badass energy.

So like, if I have other vendors say that about me, like I want that to soak into my clients, that same confidence, that same, uh, confidence. Like utter, like these, most of the people that refer, refer a lot of people that like that devotion to me, because honestly, like I bring that devotion back. I send referrals, people to different people, I, I make sure that people feel like my appreciation towards them.

I, you know, send gifts around the holidays. I send them a thank you card. I do all these things to show them that I appreciate them and that. Uh, my confidence and my energy and my business is magnetic and that's what you want. Be magnetic, magnetize people being attracted to you and your business because you are your biggest asset, not the flowers that you make, not the blooms that you're picking.

It's you. So go out there. I'm guessing you are adorable. You're lovable. You have so much personality and you're hiding behind it. Like, get out, show up. And I'm rooting you on, flower friend. 📍