Do It Anyway: Building Your Business When Everything Feels Hard
In this episode of The Floral CEO, Jeni gets real about the seasons in business and life that feel hard. When everything—from getting out of bed to keeping up with weddings, kids, clients, and life—feels like climbing uphill, how do you keep going?
Jeni shares raw stories from a recent wedding that tested her patience (and creativity), reflections on gratitude from her farm life, and the deep reminder that micro momentum—those small, consistent actions—are what truly move your business forward.
This episode is for the florists, creatives, and entrepreneurs who feel like they’re spinning their wheels. It’s a mix of honest talk, practical mindset shifts, and tough-love encouragement to do it anyways.
You’ll hear:
- Why “trying” is actually winning
- How micro momentum builds unstoppable growth
- The difference between grace and excuses
- The power of believing your success is inevitable
- Why you must choose the “hard” that moves you forward
- A gentle reminder: you don’t need a perfect season to grow a beautiful business
Because no matter how hard it feels — you’re still building something beautiful. 🌸
