Questions Every Florist Should Be Asking Themselves
Feeling stuck in your floral business? Now is the perfect time to check in, reflect, and make strategic changes that will push you toward your goals.
💡 In this episode, Jen shares key questions every florist should be asking to assess their progress, eliminate distractions, and build a business that is both profitable and fulfilling.
If you want to step into a thriving, creatively fulfilling floral business, this episode is a must-listen!
Key Takeaways: The Essential Questions for Growth & Success
1. What is One Result That Would Be a Game Changer in the Next 90 Days?
✔️ What is the #1 thing you could implement that would completely shift your business?
✔️ What doesn’t feel good right now, and what would fix it?
✔️ Is there a service, offering, or shift that would bring you more joy and revenue?
✔️ What doesn’t feel good right now, and what would fix it?
✔️ Is there a service, offering, or shift that would bring you more joy and revenue?
🌿 Pro Tip: This might be revamping your a la carte offerings, launching a new revenue stream, or cutting out weddings that don’t inspire you.
✨ Action Step: Write down ONE specific goal you want to achieve in the next 90 days and start working toward it today.
2. Are You Leaving Money on the Table?
🔹 Are you following up on proposals quickly?
🔹 Are you confident in your pricing, or are you undervaluing your work?
🔹 Are you showing up fully in consultations and emails, or are you half-heartedly engaging?
🔹 Are you confident in your pricing, or are you undervaluing your work?
🔹 Are you showing up fully in consultations and emails, or are you half-heartedly engaging?
💡 Many florists lose money because they delay follow-ups, don’t price their work correctly, or don’t bring energy into their sales process.
🌿 Pro Tip: If you’re not making the income you want, look at where you might be unintentionally holding yourself back.
✨ Action Step: Do a quick audit of how you’re handling proposals and client communication. Where can you tighten up your process?
3. What Can You Do THIS WEEK to Bring in Revenue?
✅ Follow up with past proposals.
✅ Launch an a la carte flower program.
✅ Promote your services on social media with a call to action.
✅ Launch an a la carte flower program.
✅ Promote your services on social media with a call to action.
🚨 Many florists spend time on non-revenue-producing activities—avoid this trap! 🚨
🌿 Pro Tip: Prioritize one revenue-focused task each week to ensure consistent income growth.
✨ Action Step: Identify one action you can take today that will directly bring in revenue.
4. What Is Your Biggest Distraction Right Now?
💡 Be honest—what is pulling your attention away from your business?
🔹 Is it family responsibilities?
🔹 Is it time management issues?
🔹 Is it personal stress or burnout?
🔹 Is it time management issues?
🔹 Is it personal stress or burnout?
🌿 Pro Tip: While life happens, you can take control by setting boundaries, planning ahead, and focusing on what matters most.
✨ Action Step: Pinpoint your biggest distraction and find a way to reduce its impact on your business.
5. Are You Running Your Business Proactively or Reactively?
💡 Are you actively creating opportunities, or just responding when something comes up?
🚨 Reactive businesses wait for inquiries. Proactive businesses go out and MAKE opportunities happen. 🚨
✅ Do you have a plan for reaching planners, venues, or corporate clients?
✅ Are you setting up networking opportunities to grow your business?
✅ Are you marketing consistently, or only when you “feel like it”?
✅ Are you setting up networking opportunities to grow your business?
✅ Are you marketing consistently, or only when you “feel like it”?
🌿 Pro Tip: Without a clear growth strategy, your business will always feel like a rollercoaster.
✨ Action Step: Write out a proactive growth plan and start implementing it step by step.
6. Are You Being Creatively Fulfilled Right Now?
🔹 Do you love the work you’re creating?
🔹 Are you inspired by your floral designs?
🔹 Do you feel proud of the weddings and events you’re booking?
🔹 Are you inspired by your floral designs?
🔹 Do you feel proud of the weddings and events you’re booking?
💡 If the answer is NO, something needs to change.
✅ Creatively fulfilled florists show up differently—they attract better clients, produce better work, and grow faster.
✅ If your work doesn’t excite you, find ways to infuse more creativity into your business.
✅ You don’t have to take on work that drains you—shift toward what lights you up.
✅ If your work doesn’t excite you, find ways to infuse more creativity into your business.
✅ You don’t have to take on work that drains you—shift toward what lights you up.
🌿 Pro Tip: If you’re not excited about your business, your potential clients can feel it too.
✨ Action Step: Make a list of 5 types of floral designs or events that excite you the most—then focus on attracting those clients.
Want More Support to Build a Thriving, Profitable Floral Business?
💡 If you’re ready to gain clarity, eliminate distractions, and create a strategy for growth, join the Floral CEO Mastermind!
🔥 Inside the Mastermind, You Get:
✔️ Weekly coaching with Jen
✔️ A full floral business course included
✔️ Office hours to ask anything (pricing, proposals, branding, etc.)
✔️ A supportive, growth-focused community of florists
✔️ Accountability to ACTUALLY hit your goals
✔️ Weekly coaching with Jen
✔️ A full floral business course included
✔️ Office hours to ask anything (pricing, proposals, branding, etc.)
✔️ A supportive, growth-focused community of florists
✔️ Accountability to ACTUALLY hit your goals
🚀 Join now at: TheFloralHustle.com/mastermind
💬 Have questions? DM Jen (@thefloralhustle) on Instagram or comment “Mastermind” on any of her posts for details!
🎧 Listen now and take control of your business! 🎧
