The Floral Hustle

Feeling stretched thin and constantly stuck in the weeds of your floral business? You’re not alone—and it’s time to fix that. In this episode, Jen pulls back the curtain on a hectic week filled with weddings, helping a fellow florist, and juggling her growing farm… all while staying laser-focused on what really matters.

If you’re spending hours on low-value tasks and wondering why you’re burnt out, this episode will help you shift into true CEO mode. You’ll learn how to audit your to-do list, protect your creative energy, and invest time where it actually pays off.

In this episode, we cover:
✔️ What qualifies as high-value vs. low-value tasks
✔️ How to stay in your “zone of genius”
✔️ The surprising power of flower friends and support systems
✔️ Why even first-time wedding bookings deserve delegation
✔️ How to audit your time for better business results

Whether you're designing solo or managing a team, this is your reminder that you are the CEO—and it’s time to start acting like it.

Timestamps:
[00:00] Welcome + a wild week behind the scenes
[03:45] The difference between high-value and low-value tasks
[07:00] Jen’s “zone of genius” and why yours matters
[10:10] Delegating, outsourcing, and why it’s never too early
[14:20] Support systems: The power of your flower community
[18:00] Take a task audit: Are you busy or building something?
[21:15] Final thoughts: protect your magic, protect your time

Links & Resources:
🌸 Join the Floral Hustle Facebook Group
🌿 Check out the Floral CEO Mastermind
📲 DM me on Instagram with your biggest aha! – @‌thefloralhustle

Related Episodes You’ll Love:
🎧 How to Get More Wedding Inquiries (and Actually Book Them)
🎧 Feeling Burnt Out? Here’s How to Reignite Your Passion
🎧 5 CEO Habits That Will Transform Your Floral Business

Let’s Connect:
📸 Instagram: @‌thefloralhustle
🌐 Website: http://www.thefloralhustle.com
🎙️ Don’t forget to subscribe and leave a review—your support helps more florists find this show!