The Floral Hustle

  📍

Hello flower friends. This is Jen and I want to talk to you about high value activities versus low value activities. I had, I would say a big week. Um, I had three weddings this week. I had three weddings the week before, um, because I had a flower friend who. I had her baby seven weeks early. This is why you need flower friends.

My my loves because flower friends take care of each other and they really, it is, it can be such a supportive community. So, but there was a lot going on. We're in the process of the move. We have the animals, the baby alpaca being born early, we have. Uh, Bella's goat named Lucky is getting his ass kicked by the other goats, and so then I'm like chicken wiring a whole new enclosure so that he can't escape and just on and on and on.

I mean, it felt like a lot, but I was thinking about everything that needs to be done and when I look at those items, what are those things that I need to do as the face of the business as. Something that could impact revenue. What are the things that I need to do? Those are maybe at least a medium type task, but we want to find you high value because you are the CEO of this business.

You are the creative. You are the one who is. Pushing this and building this beautiful thing. And so your time is very valuable as the visionary in your business. So what are high value tasks? I would say high value tasks are things like, uh, responding or doing a consult. Maybe you're just the queen of consults and your consults are always amazing and that your energy with the client, they just, just are attracted to you.

That's a high value task, but washing buckets. It's pretty low value task. So value is something that when you as the CEO in your business, start really reflecting in the items that you are taking care of, the items that are in your business and. The potential growth opportunity there is if you start spending more time on high value tasks.

Like I like to make one bouquet. I like to just do a little tweak on the bridesmaids, and then I like to see the overall vision. I like to do mockups on. Honestly, like at the beginning, and then everybody follows suit. So I'm pretty laid back. Um, but things that I do outsource are definitely like buckets.

Um, if I make one and somebody's duplicating it, I'm outsourcing the design and that is super easy. I am outsourcing my social media currently. I'm having somebody help with that. There's a ton of different opportunities for you to outsource, but if you don't even know where to start, you don't know. Like if you're especially new and you're like, I wanna spend all this time here, and you sometimes like are just chasing the thing that makes you feel good or chasing the shady object, but that might not be your high value, high ticket item.

So that this person is coming back around and is blowing up your business. There are people on Instagram that I've seen that have built one relationship and there are whole business changed. And so if that's you, you for one need to make sure that you're protecting yourself 'cause that business could go away, which I have seen.

A little bit for myself, but I've seen it with other florists that this great, amazing, beautiful, artistic and fun weight is just gone. That whole thing is just gone. So you need to make sure that you are really, um, protecting your revenue. By making sure that all your eggs are not in one revenue basket.

The, I have seen people who like dive deep into like a singular venue, a singular, um, funeral home, or they just dig in really, really deep on funerals, or they dig in really, really deep on, um, corporate events or something. So like there is a seat for everyone, of course. But if we really are strategic with making sure we're operating in our zone of genius in a way that feels really good, that.

The tasks are delineated in a way that makes sense. You have a team to support you when you need, and I know when people are new, they just wanna do everything because they think they have to and they wanna do everything. When you book your first wedding, you can get your first help because honestly, you don't need the stress of pulling off two, three in the morning beers getting this ready wedding.

Um, this wedding ready because it, it won't feel good then. Like here you are. The fun part, the designing flowers part, the flower part that most of us dream about you are super stressed out in it, and that just doesn't sound fun. So take an audit of like, the things that you are doing are these revenue producing opportunities.

Are these things that you think you have to do because of your predecessors before you did it? Or do you potentially have the room to change, to tweak and bring a whole new facet of your business or maybe a new direction? Maybe it's just completion of something, but if it. Is moving in that direction that everything starts to just feel good, and that's where you want your business to be.

That you have someone who takes care of the things that don't make you feel good. You have all of these processes in place to make sure that people aren't bothering you unless you really need to be bothered, and you are just running around focusing on high value tasks. Thank you so much for listening, flower Friend.

I hope that you as the CEO and your business is diving deep into really optimizing the tasks that are touching your hands, your desk, so that you can kick ass and take names in the remainder of 2025, which I think is six months left, which seems. Bananas. So thanks so much for listening, flower Friend.

Have a great 📍 day.