Why Your Goals Aren’t Happening & How to Fix It

Ever feel like you’re stuck, not hitting your goals, and wondering why things aren’t coming together the way you envisioned?
💡 In this episode, Jen dives into the key reasons your goals aren’t happening and exactly what you need to do to shift your mindset, create a plan, and finally make those big dreams a reality.
If you’re ready to step into the most successful, aligned, and confident version of yourself, this episode is for you!
Key Takeaways: How to Achieve Your Goals & Make Success Inevitable
1. You Need to VISUALIZE the Life You Want
✔️ What does success actually LOOK like for you?
✔️ Can you see yourself living your dream?
✔️ Have you created a clear mental picture of what your goal FEELS like?
🌿 Pro Tip: Close your eyes and picture your dream life in extreme detail. If you want a six-figure floral business, what does that look like? What does your studio smell like? How do you feel in that moment?
🔹 Jen’s Example:
She had been visualizing her dream farm for SIX years—the barn, the studio, the goats (!), the workshops—and now it’s HAPPENING. When you can see it, you can create it.
Action Step: Start a visualization journal and describe your dream life in detail. Make it as real as possible.
2. You’re Winging It Instead of Having a Strategy
💡 Are you just hoping things will happen? Or do you have a plan?
🚨 If you are inconsistent—posting on social media randomly, reaching out to planners sporadically, or “hoping” weddings will book—you’re leaving success to chance.
Successful florists don’t wing it—they have a strategy.
A strategy helps you take CONSISTENT action, even when motivation fades.
You need to know EXACTLY what steps will get you to your goal.
🌿 Pro Tip: If you don’t have a strategy, find someone who does! Learn from people who have already achieved what you want instead of guessing your way through it.
Action Step: Create a goal roadmap with clear steps for how you’re going to hit your revenue targets, book more weddings, or grow your brand.
3. You Need Deadlines & Accountability
🔹 How many times have you told yourself you’d launch something “soon” and then nothing happened?
🔹 If you don’t set a deadline, your brain will always take the path of least resistance.
🔹 Without deadlines, your dreams stay in “someday” mode.
✅ Set clear, non-negotiable deadlines for your business goals.
Break big goals into small, trackable steps with due dates.
Have someone hold you accountable—whether it’s a business coach, a mentor, or a mastermind group.
🌿 Pro Tip: Trello is a great tool to create a project board for your goals (Jen uses it for everything!).
Action Step: Write down one business goal right now and assign a deadline to it.
4. You Need the Right Support System
🔹 Are the people around you supporting your dreams—or keeping you small?
🔹 Do you have people in your life who believe in your vision?
🔹 Are you in a community of florists who push you to be better?
💡 Your environment will make or break your success.
✅ Surround yourself with BIG dreamers who are also taking action.
✅ If your family or friends don’t support your vision, find a business community that does.
Invest in mentorship, courses, and coaching—because success leaves clues.
🌿 Pro Tip: The Floral CEO Mastermind is a built-in support system for florists who want to grow their business without the overwhelm.
Action Step: Audit your circle—are the people in your life helping you grow or holding you back?
5. You Need to Believe Everything is Figureoutable
💡 One of the biggest mindset shifts you can make: Everything is figureoutable.
🚨 If you don’t know how to do something, LEARN IT.
🚨 If something feels overwhelming, break it down.
🚨 If you hit a setback, pivot and keep going.
✅ Not enough weddings booked? Figure out new ways to market yourself.
✅ Pricing feels off? Figure out how to price properly.
✅ Feeling stuck? Figure out what’s missing and fix it.
🌿 Pro Tip: There is always a way forward. You just need to decide that you will figure it out, no matter what.
Action Step: Start saying to yourself: “Everything is figureoutable.” Write it on a sticky note and put it where you’ll see it daily.
Ready to Finally Hit Your Goals? Here’s How to Get Support!
💡 If you’re tired of spinning your wheels and want a real strategy, support, and accountability to grow your floral business, join the Floral CEO Mastermind.
🔥 What’s Inside:
✔️ Weekly coaching with Jen
✔️ A full floral business course included
✔️ Office hours to ask anything (pricing, proposals, recipes, etc.)
✔️ Community & support from florists who are growing alongside you
✔️ Accountability to ACTUALLY hit your goals
💬 Have questions? DM Jen (@thefloralhustle) on Instagram or comment “Mastermind” on any of her posts for details!
🎧 Listen now and start making your goals a reality! 🎧
4o
Why Your Goals Aren’t Happening & How to Fix It
Broadcast by