All Episodes
Displaying 31 - 60 of 306 in total
10 Ways to Make Being a Wedding Florist Not Suck
There’s a growing conversation online about how “being a wedding florist sucks.” But here’s the truth—I love being a wedding florist! 💕 In this episode, I’m breaking d...
Prepping for a $15K Wedding with a Massive Floral Install
In this minisode, Jen walks you through her step-by-step process for prepping a large-scale wedding—featuring a $15,000 event at The Machine Shop with a jaw-dropping 6...
Freelancers 101: Building a Team That Elevates Your Business
Freelancers are the secret ingredient to scaling your floral business without burning out—but managing them isn’t always easy. In this episode, Jen pulls back the curt...
🌸 The Creative Reset You’ve Been Craving: Retreat Details
✨ Floral Rockstar Retreat Announcement: Your Dream Workshop Is Here! ✨Hello, flower friends! It’s Jen, and I am SO excited to share a dream-come-true announcement with...
Profit First for Florists: Why Paying Yourself First Changes Everything
Join Jen in this week's episode of the Floral CEO podcast as she dives deep into the concept of 'Profit First' by Mike Michalowicz. Jen shares her personal journey and...
Battling Loneliness in Business - The Importance of Staying Connected
As a small business owner, no one tells you how lonely entrepreneurship can feel.When you leave a team environment, a corporate office, or even a busy retail shop, you...
Feeling Drained in Your Business? Let’s Fix That.
If you’ve been feeling stuck, unmotivated, or like your business has lost its spark—this episode of The Floral CEO Podcast is for YOU.✨ I’m breaking down 7 things that...
Must-Ask Questions About Wedding Day Setup
his week on The Floral CEO Podcast, Jen is sharing her go-to questions for seamless wedding day setups—especially when managing multiple events in one weekend (yes, sh...
Let’s Talk About Money: Why You Must Start Paying Yourself
In this powerful episode of The Floral CEO Podcast, Jen tackles a topic that too many florists avoid: money—specifically, paying yourself. Whether you're new to the fl...
Introducing The Floral CEO Podcast: A New Era for Bold, Profitable Florists
Welcome to the very first episode of The Floral CEO Podcast! After 2.5 years as The Floral Hustle, Jen is ushering in a bold new era—one that centers on florists fully...
Everything Is Figureoutable: Turning Dreams Into Floral Business Goals
In this heartfelt and empowering episode, Jen reflects on the magic of watching her biggest dreams—like farm life, floral workshops, and snuggling baby goats—come to l...
From Order Taker to Designer: Why Creative Vision Elevates Your Floral Business
In this inspiring minisode, Jen shares how leaning into creative thinking and owning your role as a designer—not just a florist—can be the spark that propels your busi...
Feeling Overwhelmed as a Florist
In this heartfelt and relatable debut episode, Jen opens up about what it feels like to hit “max capacity” as a florist and small business owner. Through her personal ...
Scrolling Jealousy? What to Do When You Feel Behind on Instagram
Ever scroll through Instagram and feel like everyone else is fully booked while you’re sitting with an empty inbox? In this raw and relatable minisode, Jen talks throu...
5 Pricing Mistakes Florists Make (And How to Fix Them!)
Do you really know if you’re pricing your floral work for profit? In this episode, Jen dives deep into the top five pricing mistakes florists make—and exactly how to f...
When Motivation is Missing: How to Take Action Anyway - Mini Episode
Ever feel like doing absolutely nothing—even when your to-do list is screaming? In this week’s minisode, Jen shares a raw and relatable take on what to do when motivat...
Breaking Busy: How Choosing Joy Transforms Your Floral Hustle
This week’s episode is personal, raw, and a reminder that success isn’t always what we first imagined it to be. Jen opens up about deep-rooted feelings of inadequacy, ...
The CEO Shift: How Florists Can Work Smarter, Not Harder
Feeling stretched thin and constantly stuck in the weeds of your floral business? You’re not alone—and it’s time to fix that. In this episode, Jen pulls back the curta...
Level Up for Free: The Personal Growth Habits That Cost Nothing
In this heart-filled and honest episode of The Floral Hustle, Jen shares how her journey into personal development transformed every area of her life—from her business...
The Real Secret to Success? It’s Not Sexy, But It Works
In this week’s minisode of The Floral Hustle, Jen pulls back the curtain on the real key to lasting success in business—and in life: consistency. From booking weddings...
Stop Winging It: How to Price Your Floral Work for Real Profit
In this real, unfiltered episode—recorded straight from the new farm—Jen shares a whirlwind update about life, animals, and a big pricing lesson after a client balked ...
How Networking Landed Me 5 Weddings (and Why You Should Be Doing It Too)
In this episode of The Floral Hustle, Jen shares how intentional networking helped her book five weddings—and how you can build powerful relationships that grow your f...
Unapologetically Confident: Why Owning Your Power Changes Everything
Episode Summary:In this empowering episode, Jen dives into the power of unapologetic confidence and how it’s been the driving force behind building her dream life and ...
Motherhood & Business: Real Talk, Hard Truths, and Grace for the Mom Florist
In this heartfelt and deeply personal Mother’s Day episode of The Floral Hustle, Jen opens up about her journey as a mother and business owner—from traumatic birth sto...
The Outsourcing Game Changer: How to Create Space & Grow Your Floral Business
In this empowering episode of The Floral Hustle, Jen revisits the power of outsourcing—not just as a business strategy, but as a lifeline for florists who are juggling...
Florists, It’s Time to Make Booking You Easy
In this episode of The Floral Hustle, Jen dives into the rise of Poppy Flowers and why their business model is resonating with modern couples. Spoiler alert: it’s all ...
$30K Side Hustles for Florists (That Aren’t Full-Service Weddings)
00:00 Introduction and Revenue Insights01:40 Custom Funeral Arrangements04:30 Creative Proposal Planning05:55 Silk Flowers and Designer's Choice11:04 A La Carte Flower...
Manifesting Your Dreams Through Action: How Small Shifts Create Big Change
This week, Jen shares a deeply personal and inspiring episode about the real meaning of manifesting—and how it's not magic, it's momentum. From buying a farm and welco...
Chipping Away at Your To-Do List: How to Prioritize What Matters Most
This week, Jen gets real about all the things. From prepping for weddings, running a farm, raising kids, managing coaching programs—and dealing with a sore back—she di...
The Art of Selling the Story: Elevating Your Floral Installations
In this minisode, Jen shares how florists can take installations from Pinterest inspiration to high-impact reality—and actually sell clients on the vision. From cultur...