All Episodes
Displaying 1 - 30 of 290 in total
Simplifying Floral Pricing
Pricing doesn’t have to be confusing or overwhelming. In this episode of The Floral CEO Podcast, Jeni shares how to simplify floral pricing by using base recipes and f...
The True Cost of Underpricing Your Floral Work
Hello, flower friends! 🌸 In this episode of The Floral CEO Podcast, I’m sharing a candid conversation about a post that stopped me in my tracks—and honestly, triggered...
Boundaries and the To-Don’t List
Hello, flower friends! 🌸 In this episode of The Floral CEO Podcast, I’m diving into a concept you might not have considered before: creating a To-Don’t List.We’re all ...
Mini Styled Shoots: When They’re Worth It (and When They’re Not)
Hello flower friends! 🌸 In this week’s episode of The Floral CEO Podcast, I’m diving deep into the world of styled shoots. You know the email—the one that makes you fe...
Beyond Weddings: Building Sustainable Income with Hotel Partnerships with Franceska of The Hotel Florist™
Hello flower friends!In this week’s episode of The Floral CEO Podcast, I’m thrilled to welcome back my friend Franceska from The Hotel Florist™. If you’ve been anywher...
Overcoming Rejection as a Florist
Rejection hurts—we all know it. Whether it’s losing a wedding client to another florist, getting ghosted after pouring hours into a proposal, or even receiving a harsh...
Doing All the Things: How to Focus on What Really Works in Your Floral Business
Are you trying to do all the things in your floral business—pop-ups, bloom bars, weddings, freelancing, silk flowers, workshops, daily deliveries, hotel contracts, cor...
Client Conversations Made Easy: Key Phrases Every Florist Should Know
Hello flower friends! 🌸 In this minisode, I’m sharing the exact phrases and responses I use when navigating tricky client conversations. From budget mismatches to Pint...
How to Put Your Social Media on Autopilot (Without the Overwhelm)
Hello flower friends, this is Jen! In today’s episode, I’m talking about a topic that so many florists struggle with—social media overwhelm. Instagram and Facebook oft...
Why Overspending Is Sabotaging Your Floral Business (and How to Stop It)
Do you ever walk out of the wholesaler with way more flowers than you budgeted for? Or find yourself adding “just a few extra stems” because you want your work to look...
10 Ways to Grow Your Floral Business in Just 20 Minutes a Day
Think you need huge blocks of time to make big progress in your floral business? Think again! In this episode, I’m sharing 10 practical, actionable things you can do i...
5 Ways to Market Your Floral Business Without Breaking the Bank
Think you need a huge budget to grow your floral business? Think again. In this minisode of The Floral CEO Podcast, Jen shares 5 proven, low-cost marketing strategies ...
Avoiding Wedding Season Burnout: 10 Strategies Every Florist Needs
Are you feeling the weight of wedding season creeping in? In this episode of The Floral CEO Podcast, Jen gets real about burnout as a wedding florist—how it happens, w...
Investments That Changed My Business (and the Ones I Regret)
As floral business owners, we’re constantly told to “invest in your business”… but what does that actually mean? And more importantly—how do you know if an investment ...
10 Ways to Make Being a Wedding Florist Not Suck
There’s a growing conversation online about how “being a wedding florist sucks.” But here’s the truth—I love being a wedding florist! 💕 In this episode, I’m breaking d...
Prepping for a $15K Wedding with a Massive Floral Install
In this minisode, Jen walks you through her step-by-step process for prepping a large-scale wedding—featuring a $15,000 event at The Machine Shop with a jaw-dropping 6...
Freelancers 101: Building a Team That Elevates Your Business
Freelancers are the secret ingredient to scaling your floral business without burning out—but managing them isn’t always easy. In this episode, Jen pulls back the curt...
🌸 The Creative Reset You’ve Been Craving: Retreat Details
✨ Floral Rockstar Retreat Announcement: Your Dream Workshop Is Here! ✨Hello, flower friends! It’s Jen, and I am SO excited to share a dream-come-true announcement with...
Profit First for Florists: Why Paying Yourself First Changes Everything
Join Jen in this week's episode of the Floral CEO podcast as she dives deep into the concept of 'Profit First' by Mike Michalowicz. Jen shares her personal journey and...
Battling Loneliness in Business - The Importance of Staying Connected
As a small business owner, no one tells you how lonely entrepreneurship can feel.When you leave a team environment, a corporate office, or even a busy retail shop, you...
Feeling Drained in Your Business? Let’s Fix That.
If you’ve been feeling stuck, unmotivated, or like your business has lost its spark—this episode of The Floral CEO Podcast is for YOU.✨ I’m breaking down 7 things that...
Must-Ask Questions About Wedding Day Setup
his week on The Floral CEO Podcast, Jen is sharing her go-to questions for seamless wedding day setups—especially when managing multiple events in one weekend (yes, sh...
Let’s Talk About Money: Why You Must Start Paying Yourself
In this powerful episode of The Floral CEO Podcast, Jen tackles a topic that too many florists avoid: money—specifically, paying yourself. Whether you're new to the fl...
Introducing The Floral CEO Podcast: A New Era for Bold, Profitable Florists
Welcome to the very first episode of The Floral CEO Podcast! After 2.5 years as The Floral Hustle, Jen is ushering in a bold new era—one that centers on florists fully...
Everything Is Figureoutable: Turning Dreams Into Floral Business Goals
In this heartfelt and empowering episode, Jen reflects on the magic of watching her biggest dreams—like farm life, floral workshops, and snuggling baby goats—come to l...
From Order Taker to Designer: Why Creative Vision Elevates Your Floral Business
In this inspiring minisode, Jen shares how leaning into creative thinking and owning your role as a designer—not just a florist—can be the spark that propels your busi...
Feeling Overwhelmed as a Florist
In this heartfelt and relatable debut episode, Jen opens up about what it feels like to hit “max capacity” as a florist and small business owner. Through her personal ...
Scrolling Jealousy? What to Do When You Feel Behind on Instagram
Ever scroll through Instagram and feel like everyone else is fully booked while you’re sitting with an empty inbox? In this raw and relatable minisode, Jen talks throu...
5 Pricing Mistakes Florists Make (And How to Fix Them!)
Do you really know if you’re pricing your floral work for profit? In this episode, Jen dives deep into the top five pricing mistakes florists make—and exactly how to f...
When Motivation is Missing: How to Take Action Anyway - Mini Episode
Ever feel like doing absolutely nothing—even when your to-do list is screaming? In this week’s minisode, Jen shares a raw and relatable take on what to do when motivat...