All Episodes
Displaying 1 - 30 of 306 in total
Do It Anyway: Building Your Business When Everything Feels Hard
In this episode of The Floral CEO, Jeni gets real about the seasons in business and life that feel hard. When everything—from getting out of bed to keeping up with wed...
Profit Isn’t a Dirty Word — Why Making Money as a Florist Matters
In this week’s minisode of The Floral CEO, Jeni dives into a word that makes many creatives cringe — profit. For too long, the floral industry has treated profit like ...
The Art (and Profit) of Floral Installations: Turning Big Ideas into Big Revenue
In this week’s episode, Jeni dives deep into one of the most profitable and creatively fulfilling parts of floral design — installations.She shares how installations h...
How to Confidently Price Floral Installations — My Simple Square-Foot Formula
Drawing from her extensive experience, Jeni breaks down the cost analysis per square foot using hypothetical designs and discusses various strategies, including the us...
The Mental Load of Being a Business Owner and Mom
In this vulnerable and honest episode, Jeni opens up about the mental load of trying to run a business while being a mom, partner, and woman who wants to do it all — a...
The Difference Between Busy and Profitable
Being busy doesn’t mean you’re successful — it just means you’re tired.In this episode, Jeni shares the hard-earned lessons from years of chasing “busy” and finally le...
How to Double Your Floral Business Revenue Next Year
In this powerful episode, Jeni dives deep into one of the most common questions she gets from florists and creative entrepreneurs: “Can I really double my revenue next...
The 5 Biggest Breakdowns in Client Communication (and How to Fix Them)
Your business runs on flowers — but it thrives on communication.In this episode of The Floral CEO Podcast, I’m diving into the five most common breakdowns florists mak...
10 Lessons I’ve Learned After 1,700 Weddings
After more than 1,700 weddings and 30 years in flowers, I’ve seen it all — late trucks, wrong product, last-minute wedding expansions, and some hard but powerful lesso...
How to Get Real ROI from Styled Shoots (and Stop Wasting Your Flowers + Time)
In this episode of The Floral CEO Podcast, Jen breaks down how to truly maximize your ROI from styled shoots — so your time, flowers, and creativity actually lead to b...
Grace & Grit: How to Keep Moving Forward When You Feel Stuck in Your Floral Business
Do you ever feel like you’re working constantly but not really moving the needle in your business? You’re not alone, flower friend. In this episode of The Floral CEO P...
Progress Over Perfection: How Letting Go of Perfectionism Moves Your Floral Business Forward
Perfectionism might feel like high standards — but for most florists, it’s really fear in disguise. In this episode of The Floral CEO Podcast, Jen breaks down how perf...
Flowers, Family, and Finding Your Brand with Jo.An Floral Design
Hello flower friends! In this episode of The Floral CEO Podcast, I’m thrilled to sit down with Luis from Jo.An Floral Design in Texas. If you’ve been on Instagram late...
5 Mistakes People Make When Building Their Business to $100K
Growing a floral business to $100K can feel like climbing a mountain — but it doesn’t have to. In this episode of The Floral Hustle Podcast, I’m breaking down the five...
When Your Business Feels Like a Hot Mess: Start Here
Hello flower friends! 🌸Has your floral business (or life) ever felt like a total hot mess? Maybe your weddings are running behind, your flower orders are showing up sa...
Are You the CEO of Your Floral Business or Just Another Employee?
Hello flower friends! 🌸 In this week’s minisode of The Floral CEO podcast, we’re diving deep into one of the most important questions every florist should ask: Are you...
Simplifying Floral Pricing
Pricing doesn’t have to be confusing or overwhelming. In this episode of The Floral CEO Podcast, Jeni shares how to simplify floral pricing by using base recipes and f...
The True Cost of Underpricing Your Floral Work
Hello, flower friends! 🌸 In this episode of The Floral CEO Podcast, I’m sharing a candid conversation about a post that stopped me in my tracks—and honestly, triggered...
Boundaries and the To-Don’t List
Hello, flower friends! 🌸 In this episode of The Floral CEO Podcast, I’m diving into a concept you might not have considered before: creating a To-Don’t List.We’re all ...
Mini Styled Shoots: When They’re Worth It (and When They’re Not)
Hello flower friends! 🌸 In this week’s episode of The Floral CEO Podcast, I’m diving deep into the world of styled shoots. You know the email—the one that makes you fe...
Beyond Weddings: Building Sustainable Income with Hotel Partnerships with Franceska of The Hotel Florist™
Hello flower friends!In this week’s episode of The Floral CEO Podcast, I’m thrilled to welcome back my friend Franceska from The Hotel Florist™. If you’ve been anywher...
Overcoming Rejection as a Florist
Rejection hurts—we all know it. Whether it’s losing a wedding client to another florist, getting ghosted after pouring hours into a proposal, or even receiving a harsh...
Doing All the Things: How to Focus on What Really Works in Your Floral Business
Are you trying to do all the things in your floral business—pop-ups, bloom bars, weddings, freelancing, silk flowers, workshops, daily deliveries, hotel contracts, cor...
Client Conversations Made Easy: Key Phrases Every Florist Should Know
Hello flower friends! 🌸 In this minisode, I’m sharing the exact phrases and responses I use when navigating tricky client conversations. From budget mismatches to Pint...
How to Put Your Social Media on Autopilot (Without the Overwhelm)
Hello flower friends, this is Jen! In today’s episode, I’m talking about a topic that so many florists struggle with—social media overwhelm. Instagram and Facebook oft...
Why Overspending Is Sabotaging Your Floral Business (and How to Stop It)
Do you ever walk out of the wholesaler with way more flowers than you budgeted for? Or find yourself adding “just a few extra stems” because you want your work to look...
10 Ways to Grow Your Floral Business in Just 20 Minutes a Day
Think you need huge blocks of time to make big progress in your floral business? Think again! In this episode, I’m sharing 10 practical, actionable things you can do i...
5 Ways to Market Your Floral Business Without Breaking the Bank
Think you need a huge budget to grow your floral business? Think again. In this minisode of The Floral CEO Podcast, Jen shares 5 proven, low-cost marketing strategies ...
Avoiding Wedding Season Burnout: 10 Strategies Every Florist Needs
Are you feeling the weight of wedding season creeping in? In this episode of The Floral CEO Podcast, Jen gets real about burnout as a wedding florist—how it happens, w...
Investments That Changed My Business (and the Ones I Regret)
As floral business owners, we’re constantly told to “invest in your business”… but what does that actually mean? And more importantly—how do you know if an investment ...