All Episodes
Displaying 1 - 20 of 350 in total
You’re More Expensive… Now What?
Hello, flower friends.If you’ve ever had a client say, “Well, another florist quoted me way less…” — this episode is for you.Because here’s the truth:You’re not losing...
The Truth About Doing It All
On this week’s episode, we’re talking about something so many business owners, moms, and creatives feel deep in their bones:the pressure to do it all.People ask all th...
How to Use Content Creation to Build Your Brand with Grace Myler Media
In this episode, Jen sits down with Grace of Grace Myler Media and The Wedding Edit to talk about wedding-day content creation, social media strategy, and what florist...
The Skill That Will Change Your Life + Business
Flower friends — this one is different.Today we’re diving into something deeper than business strategy…Because the truth is — a lot of business problems are actually l...
Are You Working… or Just Staying Busy?
Are you actually putting in the real work in your business… or are you just staying busy?In this minisode, Jen is calling out a pattern so many florists fall into: fee...
Six Strategies to Book Eight Weddings Fast: Sales Tips for Florists
Need more weddings on the books fast? In this minisode, Jen breaks down exactly what she would do if she needed to book eight weddings ASAP.This is not fluffy advice. ...
5 Ways AI Can Make Your Floral Business Easier
Let's talk about AI – but not the "it's gonna take our jobs" version. Forget the fear and the guilt for a second (even though we hear those narratives everywhere). AI ...
You Are the Brand: Stop Hiding & Start Getting Booked
If you’ve ever scrolled Instagram and thought,“How are they so confident showing up like that?” — this episode is for you.Because here’s the truth:👉 If people don’t kn...
Branding Beyond Fluffy Fonts and Logos
Let's talk about branding – but not the fluffy Pinterest version. Forget logos, fonts, and color palettes for a second (even though we love those things). Your brand i...
The Florist’s Guide to Finding Design Inspiration
One of the questions Jen hears often from florists is:"How do you come up with creative ideas?"Whether you're designing a wedding, a styled shoot, or a workshop experi...
The “Affordable Florist” Trap
If you’re marketing yourself as “affordable” or “budget friendly,” you may be unintentionally sabotaging your business.In this episode, Jen breaks down why positioning...
The 5-Minute Brand Audit for Florists
Many florists say they want higher wedding budgets and luxury clients… but their brand is sending a completely different message.In this episode, Jeni walks you throug...
The Fastest Way to Attract Higher-End Floral Clients
How to Attract Higher-End Floral Clients (Without Lowering Your Prices)If you’re marketing yourself as “affordable” or “budget-friendly,” you may be unintentionally sa...
Big Events, No Chaos: How I Produce Large-Scale Weddings
Ever wondered how to execute a $30K–$35K large-scale event with only three weeks’ notice?In this episode, I’m breaking down exactly how I approach high-revenue, high-p...
How to Actually Start Making Money in Your Floral Business
You can be booked out, exhausted, and still broke—and if that’s been you, you’re not alone. In this episode, Jen breaks down the real reasons florists struggle to make...
The True Cost of Styled Shoots (and Why You Don’t Have to Do It Alone)
Hello Flower friends. Today we're gonna talk about style shoots, and I've been reminded of really like the costs, not only from a, you know. Actual phy physical co...
You Deserve to Make Money: Money Mindset Shifts Every Florist Needs
Money is one of the most emotional, loaded topics in the floral industry—and it’s keeping too many florists stuck in survival mode. In this episode, Jen dives deep int...
From Chaos to Clarity: A Post-Valentine’s Day Recap for Florists
Valentine’s Day is over—and whether you crushed it or barely survived, the real growth happens after the holiday. In this minisode, Jen walks florists through how to d...
Feeling Overwhelmed But Want to Grow Your Floral Business? Start With These 10 Moves
Feeling overwhelmed, stretched thin, and still wanting your floral business to grow? You’re not broken—you’re human. In this minisode, Jen breaks down 10 simple, doabl...
🎧 SEO & Website Metrics for Florists (Simple Breakdown)
🎧 SEO & Website Metrics for Florists (Simple Breakdown)Hey flower friends! I get genuinely excited when I see that lightbulb moment go off for someone in business—when...