All Episodes
Displaying 41 - 60 of 350 in total
Why You Don’t Need More Discipline — You Need Better Strategy
In today’s episode, Jeni dives into one of the biggest misconceptions she hears from creatives, florists, and women building businesses: “I’m just not disciplined.”Spo...
A Simple 4-Step Method for Handling Conflict Without the Drama
Conflict is one of the hardest parts of running a business, being in community, and honestly—being a human. In this episode, Jenna breaks down a healthy, grounded, fou...
How to Market Your Business When You Have No Time
In today’s episode, we’re breaking down how to market your business when you barely have time to breathe — let alone create content.If you’re working a full-time job, ...
Your 5-Minute Overwhelm Reset
If you’re having one of those days (or one of those weeks)… this minisode is exactly what you need.In today’s episode, I’m walking you through a simple, accessible 5-m...
Do It Anyway: Building Your Business When Everything Feels Hard
In this episode of The Floral CEO, Jeni gets real about the seasons in business and life that feel hard. When everything—from getting out of bed to keeping up with wed...
Profit Isn’t a Dirty Word — Why Making Money as a Florist Matters
In this week’s minisode of The Floral CEO, Jeni dives into a word that makes many creatives cringe — profit. For too long, the floral industry has treated profit like ...
The Art (and Profit) of Floral Installations: Turning Big Ideas into Big Revenue
In this week’s episode, Jeni dives deep into one of the most profitable and creatively fulfilling parts of floral design — installations.She shares how installations h...
How to Confidently Price Floral Installations — My Simple Square-Foot Formula
Drawing from her extensive experience, Jeni breaks down the cost analysis per square foot using hypothetical designs and discusses various strategies, including the us...
The Mental Load of Being a Business Owner and Mom
In this vulnerable and honest episode, Jeni opens up about the mental load of trying to run a business while being a mom, partner, and woman who wants to do it all — a...
The Difference Between Busy and Profitable
Being busy doesn’t mean you’re successful — it just means you’re tired.In this episode, Jeni shares the hard-earned lessons from years of chasing “busy” and finally le...
How to Double Your Floral Business Revenue Next Year
In this powerful episode, Jeni dives deep into one of the most common questions she gets from florists and creative entrepreneurs: “Can I really double my revenue next...
The 5 Biggest Breakdowns in Client Communication (and How to Fix Them)
Your business runs on flowers — but it thrives on communication.In this episode of The Floral CEO Podcast, I’m diving into the five most common breakdowns florists mak...
10 Lessons I’ve Learned After 1,700 Weddings
After more than 1,700 weddings and 30 years in flowers, I’ve seen it all — late trucks, wrong product, last-minute wedding expansions, and some hard but powerful lesso...
How to Get Real ROI from Styled Shoots (and Stop Wasting Your Flowers + Time)
In this episode of The Floral CEO Podcast, Jen breaks down how to truly maximize your ROI from styled shoots — so your time, flowers, and creativity actually lead to b...
Grace & Grit: How to Keep Moving Forward When You Feel Stuck in Your Floral Business
Do you ever feel like you’re working constantly but not really moving the needle in your business? You’re not alone, flower friend. In this episode of The Floral CEO P...
Progress Over Perfection: How Letting Go of Perfectionism Moves Your Floral Business Forward
Perfectionism might feel like high standards — but for most florists, it’s really fear in disguise. In this episode of The Floral CEO Podcast, Jen breaks down how perf...
Flowers, Family, and Finding Your Brand with Jo.An Floral Design
Hello flower friends! In this episode of The Floral CEO Podcast, I’m thrilled to sit down with Luis from Jo.An Floral Design in Texas. If you’ve been on Instagram late...
5 Mistakes People Make When Building Their Business to $100K
Growing a floral business to $100K can feel like climbing a mountain — but it doesn’t have to. In this episode of The Floral Hustle Podcast, I’m breaking down the five...
When Your Business Feels Like a Hot Mess: Start Here
Hello flower friends! 🌸Has your floral business (or life) ever felt like a total hot mess? Maybe your weddings are running behind, your flower orders are showing up sa...
Are You the CEO of Your Floral Business or Just Another Employee?
Hello flower friends! 🌸 In this week’s minisode of The Floral CEO podcast, we’re diving deep into one of the most important questions every florist should ask: Are you...