All Episodes
Displaying 151 - 180 of 205 in total
Forecast your year and how much to pay yourself- Tips and strategies to keep revenue on track - Mini
Notes:In this episode of the Floral Hustle podcast, Jen discusses the importance of forecasting for your wedding floral business and shares tips on how to accurately p...
Smart Sourcing
In this episode we talk all about optimizing your ordering and strategizing on where the best place for that item is.We talk through ordering through multiple wholesal...
Should you raise your prices?
In this episode I want to talk about some of the signs that you should be raising your pricing.
3 ways to get more done
Do you have a never ending to do list? Do you feel like you never make traction on your to do list? Here are three ways for you to ditch the overwhelm and get more don...
Inquiry? What to do next to close more couples! - Minisode
When you get an inquiry the next steps are critical on wether you will end up with the wedding. I walk you through my consultation process that will help perfect your ...
Ordering from Overseas
This episode highlights some essential factors to consider when sourcing products from overseas factories. - Sourcing is not limited to just China, as factories from ...
3 reasons to do a styled shoot - Minisode
The ping in your email is real with requests for your to participate in a styled shoot. Your heart flutters and sinks at the opportunity. With so many florists agreein...
Prequalifying your inquiries to save time and avoid ghosting
Avoid ghosting and spend time with customers that are more impactful and higher probability of closing. First thing I pay attention to is did the customer fill out all...
Making social media content simple Mini Episode
Social media should not just be pretty pictures. Your social media can of course be a place for pretty pictures but having a place for you to talk and help educate you...
A content plan to attract your ideal client!
Start going all in on the main client you want to attract.Posting on social media should be centered around who you want to attract. With these posts you should consid...
What should you do with unreasonable clients?
Some clients are flat out difficult. You struggle to answer why you should even be working with them. How do you stick up for yourself but still try to get business to...
Wedding Event Production Timelines
In this episode I break down the day by day production of wedding week.Monday- I normally get roses delivered so they have a day to fully hydrate before processing.Tue...
What should you do with an inquiry that comes in to avoid being ghosted
When you get an initial consult my first step is to start to help educate a client on pricing of flowers. In my response with asking key questions about their wedding ...
How to change your entire business in 3 months
Its a lofty goal to say change your entire business in 3 months, but it is possible I’ve done it.What needs to change in your business?Sales? Profits? Not attracting e...
How do you stand out in the crowd of florists
What makes people stand out? What makes a business stand out and what makes a business owner stand out?What do you want your stand out- be bold and different from the ...
Wedding season pep talk
This week - I'm going to give you a wedding season pep talk because I literally just had to give this to myself. The other night was looking at my calendar and I had j...
Are your friends holding you back in your business?
You may heard you are the sum of the 5 people you hang out with the most. Those 5 friends could be- you parents, spouse, best friend and similar people in your life. L...
Grow your Instagram in a way that matters!
Growing you social media accounts is an exhausting affair is sometimes. Often you are looking at likes that aren’t translating to purchases. How do we get in front of ...
What do I post on social media?
What to post is a serious question that most business owners struggle with.Content ideas-Create a theme for days of the week.Meet us Monday- meet the owner, why we sta...
I Girl bossed too hard - What to do next!
Isn’t it a crazy thing- you built a business and it looked like you are at the top of your game and success in yours! Sometimes you Girl Boss to much because you are a...
5 things to do now to hit the reset button in your business
Know where you are at closing percentage, average wedding costs, etc.Create a spreadsheet of current metrics to track the progress.Do a mental reset of your business- ...
Should you follow "Everyone" else's pricing strategies?
Do you march to the beat of your own drum? Or do you follow the masses and try to make that work to drive your business? I think that many people have similar ways of ...
Setup and Delivery - what should you charge?
There are a million different ways I have seen florists charge for these services. The fact is you need to do a system that works for you and makes you profitable. I l...
Launch your floral business in 30 days or less!
Want to start a floral business? What is holding you back? Fear? Mindset? Confidence?Fear can be overwhelming- most commonly people are afraid of failure, afraid of re...
Want to freelance? Start here!
Want to hear how you become a freelancer? How do you gain exposure to other florists to do this? There is a strategic way for you to gain exposure to key florists in y...
Should I invest in myself with training/coaching or YouTube it?
Investing in yourself can be scary and overwhelming not knowing if what you will learn has value and if you will see a return on your investment. The question of shoul...
Simplify your Social Media Content Creation
Do you want your social media to be simpler? Do you feel like you are always working on creating content, pushing content out and you are on the hamster wheel of conte...
Pricing for florists simplified
Want an easy way to dive into pricing correctly head to thefloralhustle.com/pricingIn the Facebook groups I am in- pricing is the most asked questions. A florist will ...
Why and how you should be working with a flower farmer this season
There are so many reasons to consider sourcing from local flower farms and with wedding season forecasted to be a big year now is the time to schedule in some research...
Confidence to Show Up on Social Media
Social media seems like a scary and complicated place for most people to show up in any way shape or form but to show your face- is terrifying. When I ask most florist...
